Lucy Gonzalez Email & Phone Number

San Antonio, Texas, Us

Report to the VP of Marketing with accountability for content creation, copywriting, design, editorial and production planning for online and offline media channels.* Deliver social media, video scripting and production, and blog content to build loyal brand communities through multichannel outreach strategies* Plan and deliver internal and external communications across social media, email, newsletters, press releases, and blog posts that leverage GFCU’s unique brand voice to capture target audiences* Develop content calendars for digital marketing and communications and partner with internal partners and external design resources to product graphic layouts, images, multimedia, and production content* Moderate social media conversations to disseminate community generated content across marketing channels in line with SEO goals for content and search optimization

Bellevue, Wa, Us

Successfully drove store-level sales programs and coached opportunities for Indirect Distribution in a local market while ensuring accurate operation in stores to include dealer compliance with all company policies and procedures.* Consistently earned high Quarterly Business Review scores, managing nine wholesale dealer doors and 11 sub dealer doors, exceeding 12% over Q2 activation goal and finishing in the top 25% of national Account Sales Representatives* Served as a Subject Matter Expert in team member training and education and rolled out development programs to frontline employees to champion the next generation of leadership* Streamlined business and communications processes which were recognized by leadership and adopted across the organization to enhance employee communications through targeted content distribution to internal teams* Owned the Medallia account for the Austin South territory, notified key clients of account changes and promotions and analyzed Power BI reporting to monitor the success of new programs and KPIs * Visited Walmart stores to ensure optimal positioning of products in the stores and worked with dealers on new storefront layout, assembly, maintenance, and Point of Sale (POS) systems* Conducted quarterly dealer audits, distributed QBR presentations for dealer partners, and communicated corrective and preventive actions to ensure the delivery of T-Mobile best practices

Bellevue, Wa, Us

Recruited to help launch the MetroPCS brand in the Austin market to increase awareness and promote traffic, and managed a budget with accountability for driving sales goals, managing marketing and events planning, and overseeing regional rollout.* Engaged in grassroots events advertising, developed the South-Central newsletter, and maintained accountability for design planning, creating content, proofreading and editing, and distributing the literature* Participated in the Nielsen Prime Location and Nielsen Prime Lingo programs utilizing run models and reports to strategically identify demographically beneficial markets to target with channel partners * Coordinated with National partners to align with brand segmentation and execute key events for the Ultimate Fighting Championship (UFC), South By Southwest (SXSW), and Monster Jam* Identified media opportunities within the local market and optimized buys to leverage asset position, drive direct and referral traffic and create sales incentives

Stamford, Ct, Us

Managed marketing partnerships and event management for clients in diverse industries and executed all Quality Assurance actions for marketing campaigns to ensure the deliverability and accuracy of all marketing materials.* Collaborated with sales teams to create contests driving account sales representative KPIs and advantageously managed the State Fair of Texas events with network partnership enhancing booth traffic and increasing sales* Worked with a Hispanic Agency of Record to create a diverse, multicultural approach to implementing Spanish bi-lingual pieces to capture the Hispanic demographic in the Rio Grande Valley* Facilitated a media trade with Time Warner Cable channel outlet for the events team in Texas and negotiated a lower cash payout for local event participation* Coordinated with the retail Agency of Record to launch a Texas-wide retail rejuvenation initiative in 53 centers with assistance from department leaders in each division to renovate the locations and align with new Corporate standards

Served as a part-time assistant manager for an upscale wine bar engineering wine menus, implementing inventory and cost controls, and leading staff training to instill comprehensive knowledge of wines and pairings. Spearheaded the submission to the nationally recognized Wine Spectator Restaurant List and demonstrated the expanded wine selections offered by Copa.

Coordinated creative development initiatives to manage projects with the Agency of Record (AOR) and managed all aspects of project budgets and final billing reports. Successfully championed and executed the Minority Bank Deposit Program.* Served as the Secretary of the Board of Directors facilitating meeting organization and delivering relevant communications to board members* Oversaw the implementation of an online ordering system to accommodate excess promotional items and distribute items accurately and efficiently

Master Of Business Administration (Mba), International Business

Bachelor Of Business Administration (Bba), Marketing