Digital Marketing Professional with 8 years of experience in Digital Media Planning, Google Adwords, Web Analytics, Online Advertising, Search Engine Marketing, Social Media, SEO, SEM, e-mail Marketing, Affiliate Marketing and Website Traffic Optimization.Experienced in increasing visibility, profitability and performance for diverse organizations ranging from SMBs to large reputed organizations in retail, fashion e-commerce, travel, IT, health, and internet sector.Specialty: Media Planning, Media Buying, Google Analytics, Google Adwords, Search Engine Optimization (SEO), Search Engine Marketing (SEM), PPC Management, Small Business SEO, Social Media, Online Reputation Management, Web 2.0, Yahoo! Search Marketing, Market Research, E-mail Marketing, Google Maps, Online Branding, Internet Marketing, Affiliate Marketing, Digital Media, Display Ads, customer acquisition, conversion Optimization, shopping cart Optimization, CRM, DoubleClick Ad Server.

Key Responsibilities:• Digital Media Planning and Buying (Text, Banner, Video Ads)• New customer acquisition and retention• Adwords management• Affiliate management• Tracking and monitoring of key internet marketing metrics i.e., bounce rate, open rates, click-through percents, conversion rate, CPM, CPA, CPC etc.• Customer loyalty and repeat buying program initiatives• Web Analytics, usability analysis and optimization• ORM

Key Responsibilities:• Digital Media Planning and Buying (Text, Banner, Video Ads)• New customer acquisition and retention• Adwords management• Affiliate management• Tracking and monitoring of key internet marketing metrics i.e., bounce rate, open rates, click-through percents, conversion rate, CPM, CPA, CPC etc.• Customer loyalty and repeat buying program initiatives• Web Analytics, usability analysis and optimization• ORM