Advertising Management; worked on award-winning 2011 TV advertising campaign, "Life Story", through from briefing to national launch, including project management, script development, stakeholder management, pre-production work, shoot and post-production refinements.Campaign Management; developed a comprehensive suite of content to support the TV advertising, including colleague engagement.Brand Management; including brand education of colleagues and agencies, visual identity management and development of brand guidelines.Managed a direct reportBudget management for brand and advertising team.

Brand Management; including brand education of colleagues and agencies, visual identity management and development of brand guidelines.Management and development of Barclays online brand asset management tool and database, containing brand guidelines and image library, with c.7k registered users.Directly managing a variety of brand and design projects, including the development and evolution of brand identities across Retail Banking.Managed budget on behalf on Brand Management team.Managed two direct reports.

Produced monthly briefing dashboards and analysis for ministers and economists relating to housing and households’ finance, and maintaining corresponding database.Worked as part of a small team to produce the supporting study on “Housing, Consumption and EMU” as part of the Chancellor’s Five Economic Tests for entry into EMU.Assisted the Treasury’s lead Housing Economist in an independent review of the UK mortgage market, involving data gathering and analysis.