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Lucy Smith personal email
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I am a senior marketing and business professional with a deep understanding of UK SMEs, an entrepreneurial flair and outstanding people management skills. I’m good at “big-picture” but have also been extremely hands-on in recent years through necessity as well as enjoyment.The first ten years of my career was spent working in the publishing industry where I marketed events and publications to UK startups and small businesses. This experience ignited my entrepreneurial flair and love of business. My experience in subscription marketing then paved the way for a transition from publishing to SaaS and tech. I worked as the UK marketing lead for a global scale-up (Readly) and then as the marketing director and non-exec director for an HRtech SaaS product (CitrusHR).In 2018 I launched my own business (DigitalGrads) a training and recruitment platform for recent graduates. Throughout my career I'd experienced first-hand how slow, unreliable and unfair entry-level hiring could be and just how exhausting and frustrating a badly run recruitment process is for both employers and candidates.I saw an opportunity to use technology and a scientific approach to deliver a dramatically improved hiring experience - so DigitalGrads was born - a tech-assisted graduate recruitment hiring service.I developed the platform alongside my co-founder Mike Mulqueen, found product-market fit, attended an accelerator program, built the team and ran the business successfully for 6 years. It was a phenomenal experience and one that has made me a more well-rounded marketer and capable business professional.
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Co-FounderWellenessLondon, Gb -
Chief Marketing OfficerHug Academy Jun 2024 - PresentLondon, Gb -
Fractional CmoHug Academy Nov 2023 - Jun 2024London, GbRedistributing wealth and financial education more fairly in society.Hug is a social impact organisation who works with the most visionary organisations to help them achieve more engaged staff, without raising their costs. They provide personal financial tuition and investment portfolios as perks, deliver outstanding recruitment with industry leading rebate terms and gift their profits to your workers and our communities.
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Marketing Trainer & MentorSocial-Ability Jan 2024 - Oct 2024London, Gb -
Freelance Marketing ConsultantLhs Digital Oct 2023 - Jun 2024London, Gb -
Fractional CmoShoot Limited Oct 2023 - Jun 2024London, Gb -
FounderDigitalgrads Oct 2018 - Oct 2023London, GbDigitalGrads is a graduate recruitment platform for UK SMEs in the tech, media and creative sectors looking to find talent and run fair and inclusive hiring programs. -
Non Executive DirectorCitrushr Jan 2022 - Dec 2022Cardiff, South Wales, Gb -
Marketing DirectorCitrushr Oct 2015 - Dec 2021Cardiff, South Wales, GbAn HR & Payroll SaaS platform with an HR support service for UK SMEs.
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Independent Marketing ConsultantLhs Digital Ltd Jan 2014 - Jun 2019London, GbWorked on various freelance marketing and tech assignments including running a magazine subscription website Magazinesubscriptions.co.uk, appstore optimisation for the Empire app (Bauer Media), training the Bauer media team on App Store optimisation, managing a fulfilment bureau move of digital edition apps for Dennis Publishing and consultancy for various startups across a range of industries including gardening, telecoms and children's literature.
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Marketing Director UkReadly Jan 2014 - May 2015Stockholm, SeReadly is the new way of reading magazines on tablets and smart phones. It's the first app to offer an unlimited subscription model for digital magazines in the UK. -
Head Of Digital And Direct Marketing (Contract)Dennis Publishing Sep 2013 - Dec 2013London, London, Gb -
Marketing & Ecommerce DirectorSmall Business Logos Feb 2011 - Sep 2013Small Business Logos launched in November 2011 in response to a demand for high quality, affordable logo design. -
Marketing DirectorStartups.Co.Uk Jun 2009 - Feb 2011London, London, GbA broad remit, I managed staff and the marketing function for the whole business including: 5 book publishing imprints, Startups.co.uk, MyBusiness.co.uk, GrowingBusiness.co.uk and The Startups Awards and the Fast Growth Business Awards. Startups.co.uk continues to grow rapidly retaining it's position as the UK's no 1 website for start-ups and entrepreneurs. My department ensured that traffic grows steadily, user engagement remains high and the great mix of practical and inspirational content is found on Google, on social networking sites and is linked to as an authority site across the web.The Startups Awards is a fantastic event that celebrates the acheivements of UK start-up companies that are less than 3 years old. We trawl the internet in search of innovative start-ups and execute a direct marketing campaign to generate hundreds of quality entries across 15 categories each year.On the book publishing side I pioneered epublishing, set-up and led an ebook taskforce and am proud to say that today every print book is published as an e-book and production has moved to digital first. -
Head Of MarketingCrimson Publishing Limited Mar 2008 - May 2009Crimson decided to start publishing business books to grow the Startups.co.uk brand in the UK. As this venture became successful, we acquired 4 non-fiction imprints (Trotman Publishing, White Ladder Press, Pathfinder walking guides and Vacation Work) within an 18 month period. This was a busy and exciting time. I recruited new marketing staff to support the imprints, took over management of our Amazon account to grow sales, built an online sales platform for schools to place bulk orders of Trotman Education titles and led the book jacket design for all titles. -
Marketing ManagerCrimson Business Nov 2006 - Feb 2008I managed the online marketing for Startups, MyBusiness and Growing Business. The sites were chocca full of advertising so I had to grow traffic to ensure we could serve the advertising. Long tail PPC campaigns provided traffic in the short term and an SEO strategy set-up the site for the long-term. In addition I planned and implemented direct marketing activities for all Crimson Business events (Startups Awards, Fast Growth Business Awards and Young Guns). Consistently meeting our acquisition targets made it far easier to renew sponsors and grow our events business. -
Circulation Marketing ExecutiveCrimson Business May 2005 - Nov 2006I started out at Crimson looking after the annual circulation, marketing and production of Growing Business Magazine. In 2006 I reduced the annual circulation, production and print costs on Growing Business magazine by £75,000 whilst maintaining competitive ABC headline figure and strong advertising sales story so that the magazine could continue to publish.
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Marketing Co-OrdinatorSanrizz Nov 2003 - May 2005Working alongside a marketing consultant I organised activities to drive footfall into salons in London and was half of a two person marketing team that delivered a sell-out event at the Royal Albert Hall in 2004. The Alternative Hair Show in aid of Leukaemia Research.
Lucy Smith Skills
Lucy Smith Education Details
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Nottingham Trent UniversityMedia And Cultural Studies 2:1 -
The Lazarus ConsultancyNlp
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The Lazarus ConsultancyNlp Business Diploma
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Cranfield School Of ManagementAnd Related Support Services
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The London School Of PublishingProof-Reading
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Wallington High School For GirlsGcse And A-Levels
Frequently Asked Questions about Lucy Smith
What company does Lucy Smith work for?
Lucy Smith works for Welleness
What is Lucy Smith's role at the current company?
Lucy Smith's current role is Co-Founder.
What is Lucy Smith's email address?
Lucy Smith's email address is lu****@****s.co.uk
What is Lucy Smith's direct phone number?
Lucy Smith's direct phone number is +120790*****
What schools did Lucy Smith attend?
Lucy Smith attended Nottingham Trent University, The Lazarus Consultancy, The Lazarus Consultancy, Cranfield School Of Management, The London School Of Publishing, Wallington High School For Girls.
What are some of Lucy Smith's interests?
Lucy Smith has interest in Health.
What skills is Lucy Smith known for?
Lucy Smith has skills like Digital Marketing, Direct Marketing, Online Marketing, Email Marketing, Advertising, Marketing Strategy, Publishing, Copywriting, Seo, Start Ups, Project Management, Management.
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