Lucy Ibrahim

Lucy Ibrahim Email and Phone Number

My purpose is to do good work, with good people, for good outcomes. @ The Ballarat Foundation
ballarat, victoria, australia
Lucy Ibrahim's Location
Australia, Australia
Lucy Ibrahim's Contact Details

Lucy Ibrahim personal email

n/a
About Lucy Ibrahim

Executive communications, stakeholder engagement and marketing leader with a passion for cultivating high-performing, cross-functional team environments. Considered an industry leader, business strategist, commercial operator, creative thinker, entrepreneurial driver, relationship cultivator and team leader. Diverse sector experience covering visitor economy, resources, regulation, regional economies and entertainment. WINNER Top Tourism Town Awards Victoria, Victorian Tourism Industry CouncilWINNER Be Kind Ballarat: Social Wellbeing Award 2020, Sustainable Cities AwardsSPEAKER GovComms Festival 2020 Be Kind BallaratWINNER Made of Ballarat: Advertising Campaign of the Year 2020- Mumbrella Travel AwardsFINALIST Made of Ballarat: Breakthrough Destination of the Year 2019- Mumbrella Travel Awards

Lucy Ibrahim's Current Company Details
The Ballarat Foundation

The Ballarat Foundation

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My purpose is to do good work, with good people, for good outcomes.
ballarat, victoria, australia
Website:
ballaratfoundation.org.au
Employees:
13
Lucy Ibrahim Work Experience Details
  • The Ballarat Foundation
    Donor Engagement And Development Lead
    The Ballarat Foundation Oct 2024 - Present
    Ballarat, Victoria, Australia
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  • The Marketing Academy Australia
    Cohort 2013 | Alumni
    The Marketing Academy Australia Feb 2015 - Present
    Australia
    The Marketing Academy is the most highly regarded marketing leadership development program in Australia, having originally launched in the UK by leadership guru Sherilyn Shackell. I was selected (from over 300 applicants) for the first year of the program alongside 29 respected senior marketers. The program included coaching, mentoring sessions with industry leaders, lectures and access to exclusive content in what was a transformational personal and professional experience.
  • Cafs
    Grants & Fundraising
    Cafs Mar 2024 - Oct 2024
    Ballarat, Victoria, Australia
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  • Department Of Regional Nsw
    Director Communications And Engagement, Nsw Resources
    Department Of Regional Nsw Jul 2022 - Mar 2024
    Grafton, New South Wales, Australia
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  • Department Of Regional Nsw
    Acting Director Communications And Engagement
    Department Of Regional Nsw Apr 2022 - Jul 2022
    Coffs Harbour, New South Wales, Australia
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  • Department Of Regional Nsw
    Manager Engagement
    Department Of Regional Nsw Jan 2022 - Jul 2022
    Coffs Harbour, New South Wales, Australia
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  • Ballarat City Council
    City Marketing Coordinator
    Ballarat City Council Nov 2019 - Feb 2022
    Ballarat, Australia
    To lead the marketing team across tourism marketing, whole of city brand positioning, local area marketing initiatives and consultation across the organisation including venues, events, community engagement and products. Acting Manager of Marketing and Communications in March-May during the peak of COVID leading a team of 20 communication, marketing and creative specialists. Key achievements include: - Lead on Be Kind Ballarat, a campaign delivered in less than 24 hours at the City of Ballarat’s response to the Pandemic. This campaign was adopted by 14 other LGA’s in Australia via an online industry toolkit which was developed to easily share and edit assets. The campaign is a finalist in the upcoming Keep Victoria Beautiful Sustainable City Awards- Development of the award-winning Made of Ballarat campaign - Lead marketing component of MOU with Pyrenees Shire Council to adopt terms to include in destination positioning initiatives and key lead in relationship management
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  • Ballarat City Council
    Acting City Marketing Coordinator
    Ballarat City Council Sep 2019 - Nov 2019
    Ballarat, Australia
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  • Visit Ballarat
    Head Of Marketing
    Visit Ballarat Apr 2018 - Sep 2019
    Ballarat, Australia
    In the search for a place to call home outside the hustle and bustle of Sydney, we stumbled upon a city called Ballarat that offered us everything we wanted in a lifestyle - plus more. This role heads up the marketing of Ballarat - a city with so much to be discovered below the surface.Awards: Nomination 'Breakthrough Destination of the Year' - Mumbrella Travel Awards 2019Boards: Grampians & Pyrenees Wine & Culinary Masterplan 2019Groups: Central Victorian Shiraz Pillar, Wines Australia 2019Annual Tourism Value to Ballarat: $577millionAnnual Visitation : 3.3 million visitorsEvent portfolio : 115 events with more than 440 event nights
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  • Play Communications
    Managing Director
    Play Communications Jan 2015 - Feb 2018
    Sydney, Australia
    Executive leadership role managing business strategy, P&L, agency growth, product, revenue, team, stakeholders and marketing. Held a role on the Executive Committee of GroupM, Australia's largest media group.
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  • Play Communications
    Client Services Director
    Play Communications Jul 2013 - Jan 2015
    Sydney, Australia
    PLAY is the agency I always dreamed to work for - specialising in creating experiences for audiences to drive the customer journey. We are a team of thinkers, creators, producers and dreamers all with a passion for bringing experiences to life, facilitate seamless sharing and creation of content to live on. My time at PLAY started with leading the client services team and key accounts including Volkswagen, Lenovo, Snap Inc, GroupM, Woolworths and more. Moving into the Managing Director role saw me take responsibility for the overall agency including business management, financial oversight, agency growth, services, creative output, sales, team, clients and stakeholders.
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  • Bd Network Australia
    Client Services Director
    Bd Network Australia Dec 2009 - Oct 2012
    After 5 years in London it was time to return to Australia. Having enjoyed my time with BD, I presented a plan to start the agency here to capitalise on the appetite for what was, at the time, the un-mastered art of intergrated communications. We pitched for a foundation client, Mars Petcare, and won - going on to create the Whiskas Pledge campaign which not only created the biggest online community of cats in Australia but went on to win numerous awards including a Gold at APMA (2011), a Gold at ADMA (2011) and Winner at MFA (2011). BD Network was named by B&T as Emerging Agency of the Year in 2013 and was later sold to Havas.
  • Bd Network
    Experiential Group Head
    Bd Network Jul 2007 - Dec 2009
    London, United Kingdom
    BD Network is an independent communications agency based in London. I was headhunted to create the experiential division of the agency - starting with a team of 4 and leaving the agency having built the offering to a full service department of 28. During this time I oversaw the pan-European launch of the Nintendo Wii, Coca-Cola making white christmases happen for 5 UK families and creating a touring teapot for Pimm's Winter.
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  • Mama & Company
    Account Director
    Mama & Company 2005 - 2007
    London, United Kingdom
    After extensive experience within the communications industry targeting the youth market in Australia, I secured a role in London with MAMA Group- the biggest media and music agency in London. I worked to create strategic partnerships between brands (Red Stripe, Levis, The Times, 3 Mobile) and bands -(Franz Ferdinand, The Kaiser Chiefs) to create campaigns to engage with the youth market. During this time and the emergence of social media channels, I was at the forefront of connecting physical and social experiences in one of the most exciting cities in the world.
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  • Student Marketing Australia
    General Manager
    Student Marketing Australia 1999 - 2004
    Sydney, Australia
    Student Marketing Australia is the leading communications agency specifically targeting University students across Australia. In this role I led on key accounts for Commonwealth Bank, Apple, Virgin Mobile, Sony and Telstra to develop tailored campaigns to resonate with this key demographic. I was 2IC to the agency founder, managing the agency team of 12 to plan, execute and measure these campaigns as well as manage relationships with over 52 university campuses across Australia.

Lucy Ibrahim Skills

Relationship Marketing Integrated Marketing Digital Strategy Digital Marketing Client Services Strategic Planning User Experience Crm Information Architecture Brand Development Advertising Marketing Strategy Creative Strategy Brand Architecture Tourism Customer Relationship Management Commercial Acumen Events Contract Negotiation Social Media Marketing Digital Media

Lucy Ibrahim Education Details

Frequently Asked Questions about Lucy Ibrahim

What company does Lucy Ibrahim work for?

Lucy Ibrahim works for The Ballarat Foundation

What is Lucy Ibrahim's role at the current company?

Lucy Ibrahim's current role is My purpose is to do good work, with good people, for good outcomes..

What is Lucy Ibrahim's email address?

Lucy Ibrahim's email address is lu****@****twk.com

What is Lucy Ibrahim's direct phone number?

Lucy Ibrahim's direct phone number is +612819*****

What schools did Lucy Ibrahim attend?

Lucy Ibrahim attended University Of Technology, Sydney.

What are some of Lucy Ibrahim's interests?

Lucy Ibrahim has interest in Education.

What skills is Lucy Ibrahim known for?

Lucy Ibrahim has skills like Relationship Marketing, Integrated Marketing, Digital Strategy, Digital Marketing, Client Services, Strategic Planning, User Experience, Crm, Information Architecture, Brand Development, Advertising, Marketing Strategy.

Who are Lucy Ibrahim's colleagues?

Lucy Ibrahim's colleagues are Wendy Kendall, Ricci Shepherd, Wayne Weaire Gaicd, Jacki Whitwell, Andrew Eales.

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