I-Lu Lee Email & Phone Number

台灣 臺北市

• Create corporate brand strategy and campaign
• Develop and implement effective communication strategies that build stakeholder loyalty programs, brand awareness, and client satisfaction
• Curator and project leader of annual exhibition “Energy Taiwan”
• Create communication and marketing strategies for new products, launches and events
• Producing high-quality communication materials such as press releases, presentations, speeches, social media posts, and related marketing… Show more
• Producing high-quality communication materials such as press releases, presentations, speeches, social media posts, and related marketing materials for both internal and external audiences

• Responsibilities -
• Established and managed Communications & PR department; developed corporate CI and strategic objectives; client development
• Developed & executed annual branding PR plans for clients
• Managed client relationships & long-term cooperation with partners
• Maintained good relationships and communication with global & China media, KOLs and third parties; integration of media resources; coordination of media inquiry
• Press release writing, distribution and… Show more - Responsibilities -

Taipei

• 2017 Watsons Taiwan Best Employee
• Leads and manages PR & Advertising agencies for 360° PR communication and annual projects
• Plans, develops and implements annual PR strategies, such as monthly PR calendar for promotion, seasonal topic and own brand.Released 40 coverages every year with more than 1200 clippings and created PR Value up to.
• Builds relationships with media by handling media inquiries such as products borrowing… Show more
• Builds relationships with media by handling media inquiries such as products borrowing, shooting, interviews and media pitch.
• Organizes large-scale PR events such as Watsons’ own brand product launch, point collection press conference, Watsons Taiwan 30th Anniversary Press Conference, Watsons thousand people dance ZUMBA ® and Health and.

Taipei

• Creates and distributes Press Release: including new product launch, promotion activity and event news. Release more than 100 coverages per year, advance circulation to 35% and enhance news exposure
• Manages Marketing and PR plans for Global exhibitions (CES, TGS, CeBIT, COMPUTEX), including invitation, press conference, media relations and media efficiency analysis. More than 100 global exposures, with the number.
• Manages Marketing and PR plans for Global exhibitions (CES, TGS, CeBIT, COMPUTEX), including invitation, press conference, media relations and media efficiency analysis. More than 100 global exposures, with the number.
• Organizes annual media party, over than 100 participants, enhance global media relations and brand awareness
• Organizes multi-brand PR events, including press conference, stage program, golf tournament and product launch
• In charge of corporate image promotions: company brochure, website, giveaway and HQ tour

Taipei

• Planned, developed and implemented PR Strategies: customer needs and competitor analysis, PR suggestions and budget
• Organized PR Events: Press conference, media gathering, consumer events
• Managed KOL(celebrity/blogger) co-operations
• Responsible for Media Purchasing: newspaper, magazine, TV and the Internet
• In charge of annual PR plan for Philips’ “Sonicare electric toothbrushes”, assisting to increase sales performance to 100%, including 20 department store events, co-op… Show more
• In charge of annual PR plan for Philips’ “Sonicare electric toothbrushes”, assisting to increase sales performance to 100%, including 20 department store events, co-op with dentists, medical media manipulation and.

Taipei

• Held 10 Opening Press Conferences of EXPO Dome exhibitions with creative performance, creating buzz and attracting 480 million visitors
• Created over 20 press releases, magazine articles and exhibition DM
• Responsible for media relations and exhibition tour
• In charge of EXPO Dome website and Facebook management

Kaohsiung

• Executing government projects, project management, conferencing, press conference and PR events
• Project Manager of “Oath-taking rally for 2009 World Games Volunteers” and “Thanksgiving Party for 2009 World Games Volunteers”, appealing for over than 5,000 World Games volunteers to participate
• Project executive of “XII IAVE Asia Pacific Regional Volunteer Conference”, in charge of conference marketing and PR, over 800 participants from 21 countries
• Project Manager of “Community… Show more Executing government projects, project management, conferencing, press conference and PR events
• Project Manager of “Community Environment Plan”. Executing marketing and PR plan, including 30 Community forums Show less