Lucy Jasper

Lucy Jasper Email and Phone Number

I create clever marketing experiences for fast-growing, global B2B brands. Product marketing. Brand strategy. Melbourne Business School alum (2023). Pretty good at swimming. Excellent at people. @ Wrkshop
Lucy Jasper's Location
Greater Melbourne Area, Australia, Australia
About Lucy Jasper

I help global B2B brands do more business. Coming from scale-ups across service to SaaS to tech, my focus lies within product marketing, brand and content strategy. I'm driven by big results and thrive in fast-paced environments where you get in, get it done, reflect, iterate. I have always been responsible for people. I get great joy in building and fostering teams that are excited by innovation and learning – having the curiosity to tackle every problem head-on. Whether I’m managing a team or executing an operational rollout, bringing people together around a shared purpose is what truly drives me.With deep experience in launching into global markets and aligning teams to a common goal, I make cross-functional, geographically distributed collaboration simpler, lighter and sometimes fun 🤗I believe people are the key to quite literally everything - and the relationships you build with them will unlock all sorts of incredible opportunities - whether customers or colleagues.📣 WHAT PEOPLE ARE SAYING: "Lucy is a natural problem-solver—creative, strategic, and quick to identify the real issues and implement solutions. What really sets her apart is her ability to bring people together, creating a collaborative environment where everyone is aligned and motivated.On top of that, Lucy’s positive energy and ambition make her a pleasure to work with."John Paige, co-CEO and co-founder, DisplaySweet—"Lucy embodies that classic "get-stuff-done" attitude. No matter the hurdles, she tackles every task with unwavering determination and a strong work ethic, motivating her team and colleagues to deliver. " Jodie Fielding, Chief Customer Officer, Influx—"Lucy is hardworking, extremely organised and possesses great time management skills. Her contribution to Ignite during her tenure was significant, and her engaging and positive personality held her in high regard with her co-workers, media partners and key stakeholders."Jonathan Haswell, co-founder and CEO, Ignite Game Technologies (San Francisco)—"Lucy is a fantastic team player—no challenge is too big or small for her. She excels at bringing people on the journey and managing multiple stakeholders with ease. Her work is thoughtful and strategic, always considering: Does this make sense for the customer? Is this easy to repeat? Will it scale?She made work fun while always pushing us further. An invaluable member of our team—any business would be lucky to have her."Curt Varner, Sales Lead, DisplaySweet

Lucy Jasper's Current Company Details
Wrkshop

Wrkshop

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I create clever marketing experiences for fast-growing, global B2B brands. Product marketing. Brand strategy. Melbourne Business School alum (2023). Pretty good at swimming. Excellent at people.
Lucy Jasper Work Experience Details
  • Wrkshop
    Product Marketing And Brand Advisor
    Wrkshop Oct 2024 - Present
    Wrkshop is a hands-on growth agency delivering revenue growth to B2B professional services firms through direct sales execution and strategy. Combining strategic planning with results-driven execution—no fluff, just measurable revenue growth.Partnering with Wrkshop's founding team to architect and execute brand strategy and foundational product marketing initiatives.
  • Fractional Talent
    Brand Marketing Consultant
    Fractional Talent Sep 2024 - Dec 2024
    Fractional Talent helps businesses scale smarter by providing access to flexible, fractional talent. Streamlining growth through scalable, on-demand solutions.Partnering with Fractional Talent to develop and execute brand strategy, tone of voice, and visual design foundations.
  • Displaysweet
    Head Of Marketing
    Displaysweet Nov 2023 - Sep 2024
    Prahan, Victoria, Au
    DisplaySweet is Australia’s leading B2B property sales and marketing software and showroom tech. Creating immersive in-person and online sales experiences for some of the world's biggest names in property. Named Australia's most innovative Proptech scaleup in 2024.I joined DisplaySweet to build the marketing function from the ground up.Key areas I was responsible for:- Brand- Content- Digital- Product MarketingAnd some highlights:1. Hired an amazing team and built/ defined the marketing foundations within the business. 2. Defined brand and product positioning/ messaging and segmentation strategies to create tailored customer communications and sales assets for complex buyer groups. 3. Worked directly with sales and product to improve cross-functional alignment and develop a clear product and brand narrative to be used across the company for a highly technical software and hardware solution.4. Refined and spun out core sales and CX enablement pieces - from the website, customer stories, one-pagers, and product packaging refinements. "Lucy is a skilled problem-solver who approaches every challenge with creativity and a strategic mindset. Whether the issues are big or small, she has a knack for identifying the root cause and finding solutions that ensure obstacles are addressed quickly and effectively. Lucy is a natural at bringing people together and creating a positive working environment where collaboration is second nature.Beyond her professional achievements, Lucy is a joy to work with. She brings a positive, ambitious attitude to every task and takes challenges in stride, making her a valued member of our leadership team."- John Paige, co-founder and co-CEO at DisplaySweet
  • Influx
    Senior Global Marketing Manager - Brand, Content And Product Marketing
    Influx Aug 2022 - Oct 2023
    Cremorne, Victoria, Au
    Responsible for a fully distributed team of 8+ marketing specialists, ranging from brand, content, product marketing, digital, insights and front-end dev.Brand + creative- brand strategy and developmentContent- customer storytelling strategies- blog strategy- social strategyProduct Marketing- GTM strategy- sales enablement - lead onboarding optimisation
  • Influx
    Senior Marketing Manager - Brand, Product Marketing
    Influx Nov 2020 - Aug 2022
    Cremorne, Victoria, Au
    Brand keeper of Influx. Managed a team of eight creatives – operating similarly to an in-house brand agency: - design - videograph- front-end developer- brand specialist - content- Led the development of company values with the Executive Chairman, CEO and key stakeholders globally. Included an overhaul of our brand guidelines and tone of voice guide. - Managed the redesign of Influx brand and project-managed move of influx.com to new CMS- Responsible for internal brand marketing, including employee marketing, client marketing, and retention-based marketing strategies.
  • Influx
    Marketing Manager
    Influx Nov 2017 - Oct 2020
    Cremorne, Victoria, Au
    Brand + creative- creative direction and team managementContent- strategy and executionProduct Marketing- GTM execution- sales enablement- website ownerSocial- Strategy + execution• Strategic lead for new channel development including creative direction, production, and execution.• Managed development, launch and ongoing content strategy of the company blog (design, IT engineering, content roadmap, and content creator management).• Led creative teams including external creative agencies and a freelancer community of graphic designers, copywriters, videographers, engineers and content contributors.
  • 99Designs
    European Team Lead - Creative Account Management
    99Designs Oct 2016 - Nov 2017
    Richmond, Australia, Au
    • Managed a team of five customer experience specialists. Key decision-maker within the Customer function globally. • Built out the Client Relationship team for Europe and the UAE, leading end-to-end responsibilities such as recruitment, team management, training, and development.
  • 99Designs
    Senior Creative Account Manager
    99Designs Jul 2014 - Nov 2017
    Richmond, Australia, Au
    • Managed $6.5 million in  revenue over 3 years; responsible for the full value chain from initiation to delivery and re-engagement opportunities for the European timezone, including the UK, Africa, and the Middle East.• Collaborated with key decision-makers globally regarding company policy, team management and global processes.
  • 99Designs
    Brand And Client Relationship Consultant
    99Designs Aug 2012 - Jun 2014
    Richmond, Australia, Au
    • Lead brand and client success specialist for English language clients in the European time zone (including the Middle East and Africa)
  • Ignite Game Technologies, Inc.
    Digital Content Coordinator And Marketing Producer
    Ignite Game Technologies, Inc. Jan 2010 - Mar 2012
    • Oversaw the production of major promotional events and activities at Simraceway Performance Driving Center, located at Sonoma Raceway, California. • Sourced and negotiated deals with advertising & influencer partners that achieved a 2.75% month-on-month growth in web traffic.

Lucy Jasper Education Details

  • Melbourne Business School
    Melbourne Business School
    Master Of Marketing
  • Harvard Business School Online
    Harvard Business School Online
    Mathematics For Management: Algebra
  • Harvard Business School Online
    Harvard Business School Online
    Mathematics For Management: Finance
  • San Francisco State University
    San Francisco State University
    Bachelor Of Communication
  • Victoria University
    Victoria University
    Bachelor Of Communication
  • William Angliss Institute
    William Angliss Institute
    Events Management/ Tourism
  • Geelong Grammar School
    Geelong Grammar School

Frequently Asked Questions about Lucy Jasper

What company does Lucy Jasper work for?

Lucy Jasper works for Wrkshop

What is Lucy Jasper's role at the current company?

Lucy Jasper's current role is I create clever marketing experiences for fast-growing, global B2B brands. Product marketing. Brand strategy. Melbourne Business School alum (2023). Pretty good at swimming. Excellent at people..

What schools did Lucy Jasper attend?

Lucy Jasper attended Melbourne Business School, Harvard Business School Online, Harvard Business School Online, San Francisco State University, Victoria University, William Angliss Institute, Geelong Grammar School.

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