Lucy Chen Email & Phone Number

California, United States

Purchase, Ny, Us

Purchase, Ny, Us

San Francisco, California, Us

+ Spear-headed IP re-warming to address IP reputation and spam placement after discovering significantly decreased engagement; increased open rates by 11% and click through by 1.7% within 1.5 months, a 4% lift to previous baseline.+ Collaborated with Marketing Analytics to create a standardized Looker dashboard to measure engagement and revenue impact and increase stakeholder awareness, improving team’s reporting efficiency saving 2+ hours/month+ Developed complex dynamic personalization logic in transactional emails, working closely with engineering to format a new API endpoint to simplify and scale implementation, facilitating product teams to execute 2x monthly experiments, and ensure universal compliance+ Mentored peers through monthly training sessions and by developing QA & deployment process documentation, an onboarding packet for new hires, and a team initiatives tracker to better collaborate and track incoming requests

San Francisco, California, Us

+ Implemented a dynamic customer survey program measuring Lead Quality, to demonstrate partnership value to external business partners by filling a gap in tracking final car purchase conversions+ Developed a holistic Lifecycle Roadmap identifying key decision points and opportunities to A/B test new campaigns and creative, increasing Week 1 User Retention by 7% through increased program engagement and key user-actions in app+ Created and scaled the implementation process for customizable content modules offered to business partners in lead conversion emails leading to a 37% lift in account creation conversion for a priority business partner, Carvana

San Francisco, California, Us

+ Managed lifecycle strategy and execution end-to-end, collaborating with creative and product to implement and test new campaigns, boosting retention by 3%, and referral conversions by 7%+ Implemented a new direct mail channel utilizing Lob and HTML based templates with handlebars personalization logic for letter creation, increasing first time user conversion by 10%+ Developed a modular templating framework with design to preserve brand continuity and facilitate offshore developer onboarding, increasing lifecycle asset output by 20% + Managed a small team of interns, providing training and guidance on running retention and engagement analyses, and email and asset production through our offshore agency

San Francisco, California, Us

+ Scripted and implemented automated email communications for UberEATS daily and weekly sends using dynamic content to allow for flexible and efficient deployments.+ Built test send and email scheduling functionality using the Salesforce Marketing Cloud API into an existing email portal tool for UberEATS.+ Coordinated with PRO Email team to develop and streamline email templates to ensure cohesive marketing efforts across the UberEATS business.+ Collaborated with marketing and product managers to design and execute automated and batch deployment strategies for lifecycle, transactional, and promotional communications within the Salesforce Marketing Cloud, utilizing Automation Studio and Journey Builder.+ Built a web application as a one-stop deployment tool using AngularJS and the Salesforce Marketing Cloud Python FuelSDK to increase efficiency and streamline email marketing efforts by regional teams sending a weekly Driver-Partner newsletter.

San Francisco, California, Us

+ Communicated directly with client teams regarding deliverables and data requirements, and provided consultation through solution demonstrations/walkthroughs.+ Led development of solutions and processes utilized in daily email/SMS campaign deployments, as well as documentation through training offshore resources and onboarding of new team members.+ Executed email/SMS deployments from start to finish, including HTML production, ETL and segmentation of customer data on MS SQL Server 2008, quality assurance checks, and final launch utilizing the Salesforce Marketing Cloud platform.+ Achieved 99% deployment accuracy rate over 2 years, completing daily deployments across multiple client teams.+ Won Project Team of the Year 2014 while assisting in onboarding and IP warming of the Safeway account.+ Clients included: Safeway, Nike, GAP, Sony Network Entertainment America, Twitter

Indianapolis, Indiana, Us

+ Communicated between core team members and clients to ensure timely project success.+ Coordinated team meetings and client calls, took minutes, and led agendas.+ Organized and aided in planning, execution, and debriefing of projects using project management software JIRA.+ Automated communications associated with surveys on behalf of clients.+ Provided status reports and conducted quality assurance checks.+ Managed data across platforms by uploads, imports, and file transfer protocols.+ Clients included: Salesforce.com, EMC2, IHS, Amdocs Inc., and Blackbaud Inc.

Indianapolis, In, Us

+ Collaborated closely with the owner on several projects, gaining hands-on experience interacting face-to-face with clients.+ Filmed and edited pre-trial deposition videos for clients of Image Resources, Inc.+ Designed and produced media and print collateral as part of an ongoing marketing strategy.+ Performed secretarial duties as needed.+ Clients Included: Keywerx Marketing, Devi Multimedia, BuzzMug.com, The Brookfield Group, The Galliher Law Firm, Whiting Law Group, Marian SUperior Court Civil 5, and more.