Lucy Orr Email & Phone Number

London, Gb

London, Gb

Sydney, New South Wales, Australia

Sydney, New South Wales, Australia

Sydney, New South Wales, Australia

I am responsible for providing strategic analytical support and monitoring segment/customer performance and general customer and competitor trends. The output from which is used to determine the evolution and optimisation of SME products (including Qantas Business Rewards), as well as inform commercial decisions and business case development within the SME Commercial team.

Sydney, Australia

As an ancillary product analyst, my role sits within the ancillary revenue team, an integral part of Qantas’s broader commercial function. Working across the Airline product portfolio including Additional Baggage, Seating, Bid Now Upgrades and Unaccompanied Minors, I work to help ensure Qantas’s offering provides the right level of choice for our customers and makes their trip a valued experience. With a holistic focus on the customer’s travel journey, using data and working with the broader business, as a team we work to innovate and improve our product offering, tailoring to different customer segment needs. My role specifically manages and supports the delivery of ancillary targets, across all products and channels, leading to sustained growth in line with or exceeding the budget. My key responsibilities include - • Implementation of projects and product optimisations- this can vary from price changes to product launches• Support the creation and management of the Ancillary Product roadmap and contribute to the creation, prioritisation and implementation of new projects to increase key KPIs (conversion, bookings etc)• Key contributor to the successful delivery of revenue targets and best in class execution• Leading the continuous feedback loop between Operational areas and Commercial areas• Directly responsible for the thorough gathering of all specifications for projects leading to thorough documentation and project implementation• Supports the communication with other internal delivery teams and external service suppliers to deliver projects on time and within budget• Point of contact for managing and triaging any BAU operational considerations & dependencies related to Ancillary Products

Sydney, Australia

The wine industry would not have traditionally been a place one would expect to see Qantas play- which made this role such an interesting experience to learn from. Building on my experiences throughout the graduate program I found direct parallels between Loyalty’s international growth strategy and Qantas Wine’s development over its now, 10 years of operation- by best utilising the unique relationship Qantas has with its members, we as a business were able to operate in the market, connect and deliver some of the finest boutique produce from around the country, as an unlikely yet disruptive player in the market. This was a pretty exciting operation to be apart of! Key Achievements- • Adapted to new ways of working with systems and procedures to become a team expert in Hybris (product content management system) • Implemented a new creative briefing procedure between marketing and design to increase efficiency and process tracking Key responsibilities - • Managing the end-to-end product flow for the website • Upload and management of the product catalogue with reference to image, product and tasting notes, stock availability and pricing • Liaising with external suppliers to support buying and marketing with campaign product activity • Review of the digital performance of the website to improve conversion and engagement outcomes, using Google Analytics

Sydney, Australia

During the Qantas Graduate Program, I completed four rotations working on various projects relating to the future shaping of Qantas's culture, product, network, and service. The program developed my skills in effective communication, stakeholder management and having a customer and commercial mindset. Working through the business enhanced my ability to work flexibility and easily adapt to working across multiple projects in high-pressure environments.The rotations I worked on - (1) Freight Technology / Global Marketing & Communications (Feb17- Aug17) Key achievement – • Coordination of customer advocacy market research interviews project • Website content audit of the Qantas Freight website in preparation of the re-platform of the website from Team Site to AEM(2) Digital Content and Social Media (Aug17 – Feb18) Key achievements – • Analysis of social data to identify key trends in low and high performing content. Findings were used to adapt copy writing to drive higher engagement on the Great Britain and North America Facebook pages. (3) Offshore Marketing and Commercial - based in Singapore (Feb18- Aug18) Key achievement – • Developed a strategic road map of the QFF Program in Singapore. This process involved market research, drawing insights from member data and engaging with multiple stakeholders across the loyalty and airline functions to deliver a 3+ year strategic road map recommendation for improvement opportunities, which I presented to the Regional General Manager of Asia.(4) Qantas Loyalty- International Strategy for Qantas Frequent Flyer (Aug18- Feb19)Key Achievement- • Worked within an agile squad which launched the first local QFF partner in our international market. As part of the research process, we developed a framework which will be used to analyse market opportunities and make recommendations for the priority of regions in the future.

Brisbane, Australia

After undertaking the AMB240 subject during my undergraduate studies I was appointed as an academic tutor for the subject. In this role I tutored students in a classroom setting by delivering weekly content, assisted, supported and mediated group work, and marked and graded assessment. I was responsible for managing all associated responsibilities in my own time, whilst providing the relevant support and assistance to students.

Gardens Point

During my internship I was responsible for the coordination of two events for the QUT business school. I dealt with both external and internal university stakeholders, planned and delivered events, created marketing collateral, provided administrative support to the team and liaised with various suppliers and clients.

Gardens Point

My role as a research assistant began while taking part in the Vacation Research Education Program. Following completion of the program I was appointed as a research assistant working within the QUT School of AMPR. During this time I worked independently gathering qualitative data and analysing data for academic researchers.

Honours, Marketing And Economics, First Class Honours

Activities and Societies: Secretary/ Vice President of AMPed QUTAs part of the Honours requirements I completed a thesis investigating.

Bachelor’S Degree, Marketing & Economics, Distinction

Activities and Societies: Events Executive - AMPed QUTDuring my undergraduate studies at QUT I completed my Bachelor of Business double.