Lucy Orr Email & Phone Number

London, GB

Sydney, New South Wales, Australia

Sydney, New South Wales, Australia

Sydney, New South Wales, Australia

I am responsible for providing strategic analytical support and monitoring segment/customer performance and general customer and competitor trends. The output from which is used to determine the evolution and optimisation of SME products (including Qantas Business Rewards), as well as inform commercial decisions and business case development within the SME.

Sydney, Australia

• As an ancillary product analyst, my role sits within the ancillary revenue team, an integral part of Qantas’s broader commercial function. Working across the Airline product portfolio including Additional Baggage.
• Implementation of projects and product optimisations- this can vary from price changes to product launches
• Support the creation and management of the Ancillary Product roadmap and contribute to the creation, prioritisation and implementation of new projects to increase key KPIs (conversion, bookings etc)
• Key contributor to the successful delivery of revenue targets and best in class execution
• Leading the continuous feedback loop between Operational areas and Commercial areas
• Directly responsible for the thorough gathering of all specifications for projects leading to thorough documentation and project implementation

Sydney, Australia

• The wine industry would not have traditionally been a place one would expect to see Qantas play- which made this role such an interesting experience to learn from. Building on my experiences throughout the graduate.
• Adapted to new ways of working with systems and procedures to become a team expert in Hybris (product content management system)
• Implemented a new creative briefing procedure between marketing and design to increase efficiency and process tracking Key responsibilities -
• Managing the end-to-end product flow for the website
• Upload and management of the product catalogue with reference to image, product and tasting notes, stock availability and pricing
• Liaising with external suppliers to support buying and marketing with campaign product activity

Sydney, Australia

• During the Qantas Graduate Program, I completed four rotations working on various projects relating to the future shaping of Qantas's culture, product, network, and service. The program developed my skills in effective.
• Coordination of customer advocacy market research interviews project
• Website content audit of the Qantas Freight website in preparation of the re-platform of the website from Team Site to AEM(2) Digital Content and Social Media (Aug17 – Feb18) Key achievements –
• Analysis of social data to identify key trends in low and high performing content. Findings were used to adapt copy writing to drive higher engagement on the Great Britain and North America Facebook pages. (3) Offshore.
• Developed a strategic road map of the QFF Program in Singapore. This process involved market research, drawing insights from member data and engaging with multiple stakeholders across the loyalty and airline functions.
• Worked within an agile squad which launched the first local QFF partner in our international market. As part of the research process, we developed a framework which will be used to analyse market opportunities and make.

Brisbane, Australia

After undertaking the AMB240 subject during my undergraduate studies I was appointed as an academic tutor for the subject. In this role I tutored students in a classroom setting by delivering weekly content, assisted, supported and mediated group work, and marked and graded assessment. I was responsible for managing all associated responsibilities in my.

Gardens Point

During my internship I was responsible for the coordination of two events for the QUT business school. I dealt with both external and internal university stakeholders, planned and delivered events, created marketing collateral, provided administrative support to the team and liaised with various suppliers and clients.

Gardens Point

My role as a research assistant began while taking part in the Vacation Research Education Program. Following completion of the program I was appointed as a research assistant working within the QUT School of AMPR. During this time I worked independently gathering qualitative data and analysing data for academic researchers.

Honours, Marketing And Economics, First Class Honours

Activities and Societies: Secretary/ Vice President of AMPed QUTAs part of the Honours requirements I completed a thesis investigating the.

Bachelor’S Degree, Marketing & Economics, Distinction

Activities and Societies: Events Executive - AMPed QUTDuring my undergraduate studies at QUT I completed my Bachelor of Business double.