Lucy Shaw Email & Phone Number

Seattle, Wa, Us

Seattle, Wa, Us

Lead a team of product and growth marketers to drive onsite strategy for Amazon Fire Tablets, Kindle and Amazon Glow including go-to-market, e-commerce optimization and demand generation in US, Canada and Mexico.

Seattle, Wa, Us

Stood up and led a team of product, growth & lifecycle marketers responsible for the onsite strategy and execution of go-to-market, digital and lifecycle marketing for Amazon Halo.

Seattle, Wa, Us

Seattle, Wa, Us

New York, Ny, Us

Elected President, Entertainment, Media and Technology Association, 2016-2017Teaching Fellow, Stern Executive MBA Program - Teams and Leaders, 2016-2017Teaching Fellow, Stern Undergraduate Program - Globalization in the Entertainment Industry, 2016Selected Member of Stern Signature Projects: NYU Production Lab 2016Assistant Vice President of Treks, Entertainment, Media and Technology Association 2015-2016Digital Editor, Stern Opportunity - MBA Student Newspaper 2015-2016Assistant Vice President of Conferences, Stern Women in Business 2015-2016 Selected Member of Stern Entertainment and Media Immersion Project 2015

Santa Monica, California, Us

New York, Ny, Us

FilmBuff distributes compelling documentary and narrative films across all media, with a focus on the digital space. -- Generate competitor analysis ensuring titles are released with optimum visibility on EST platforms-- Analyze trends around “day and date” releasing within independent film sector-- Complete landscape analysis of the digital content acquisition market to find new potential content distribution partners-- Review prospective acquisitions to evaluate their quality, market potential, and distribution strategy -- Write and edit partner press releases for SXSW 2016 Film Festival

Neuilly-Sur-Seine, Hauts-De-Seine, Fr

JCDecaux Airport UK is the largest airport media sales company in the UK, reaching 130 million passengers a year across international airports and international rail stations including London Heathrow and Eurostar. Specializing in targeting hard-to-reach audiences for B2B, finance and luxury retail brands.-- Worked alongside Heads of Sales to implement a new pitch document; presented to clients at Media Agencies, Specialists and Client Brand Partners-- Designed and project managed qualitative and quantitative audience and brand research projects-- Developed and maintained relationships with key stakeholders across multiple concessions and clients, negotiated greater access to a number of different audience and campaign measurement data points-- Undertook comprehensive financial analyses of client, concession and category revenues to inform ongoing strategy-- Initiated quarterly company forum giving eight departments a platform to present their work to the 40 person organization, resulting in improved communication and greater collaboration across the company

London, Gb

DCM is the UK's largest cinema media sales house. Connecting brands, films and people before, during and after the movie experience, they represent the three largest theatrical chains in the UK reaching an audience of 48 million people annually.-- Developed innovative location-targeted planning system on a budget of $100k which facilitated a new geo-targeted advertising opportunity across 450 cinemas and maximized efficiency for sales and operations teams-- Led annual industry survey into cinema audiences and redeveloped questionnaire to ensure it met the demands of an evolving market-place-- Initiated a company learning forum, inviting 15 members of the wider media and cinema industry to speak to the team of 60 to give them a broader understanding of the media landscape-- Managed brand tracking projects for eight clients ensuring they received actionable contextual results about their campaign performance for future planning

Neuilly-Sur-Seine, Hauts-De-Seine, Fr

UK Division of the number 1 Outdoor advertising company in the world. JCDecaux is the number one supplier of advertising opportunities across Rail, Retail, Roadside and Airport environments, placing media where it matters. -- Promoted the company’s in-house creative optimization research and took the initiative to present the results to clients, resulting in a 50% increase in usage of the service and improved relationships with key accounts

Neuilly-Sur-Seine, Hauts-De-Seine, Fr

Master Of Business Administration (Mba), Entertainment, Media & Technology | Strategy | Marketing

Ba Hons, Classical Archaeology And Ancient History