Lucy Zhou Email & Phone Number

Atlanta, Ga, Us

Atlanta, Georgia, United States

I lead a team that manages, writes, and edits content across multiple knowledge bases, with a focus on technical governance of content systems and processes. I also work on strategic projects with wide, cross-functional impacts—including complex project management and strategy for org-wide optimization and migrations.

Atlanta, Ga

As one of the first content writers at Instacart, I helped bring a heavy user-focus to both product and support content for our varied audiences. As Senior Content Writer, I took on more strategic projects and mentorship of junior team members. I collaborated daily with product, process, engineering, and operations teams to craft copy for multiple platforms, channels, and audiences. I also led the overhaul of self-service content for shoppers, including traffic data analysis, reorganization of the information architecture, user testing, and rewriting/consolidation of articles to meet brand standards.

Atlanta, Georgia, United States

Atlanta, Ga

I used Salesforce to develop communication plans and keep the university informed of IT changes. In this work, I simplified technical concepts (system upgrades, security risks, etc.) into digestible ideas for users of all knowledge levels.

Atlanta, Ga

Served as lead communicator and primary customer service contact for volunteers and organizers on the web's largest volunteer project search, All for Good. Managed social media, newsletter, paid search, and traditional marketing channels with a focus on telling a compelling and consistent brand story. Developed and implemented mass email campaigns to over 40,000 volunteers and 9,000 organizations using Salesforce and SilverPop/IBM Marketing Cloud. Partnered in strategic website overhauls and implemented comprehensive marketing plans for new products and features. Optimized and streamlined reporting processes to gain strategic insights from email, social media, and paid search performance. Developed written and visual content and brand imagery to drive trial, build community, and keep users engaged and informed.

Atlanta, Ga

Peer-leader for members of an ambitious national technology project, in partnership with Google. Facilitated coaching and peer to peer engagement among 53 members over two years, via trainings, check-ins, and resource sharing for ongoing team development. Provided management support for reporting, grant preparation, recruitment, and shaping project direction for years two and three. Served as a critical liaison between members, site supervisors, and project management team.

Greater Atlanta Area

Developed print and online marketing materials. Spearheaded social media strategy. Raised over $100,000 for eye surgery program via innovative social fundraising platform, coordinating support of volunteers, board members, and other stakeholders. Assisted in database migration and development of new online application system for client services.

Master Of Business Administration (Mba)

Bachelor Of Arts, English And Economics