Head of Social Media for Audi of America

Contract Position

Function as the agency leader for past and present key consumer brands, including Girl Scouts, Jamba Juice, Cinnabon, Moe's Southwest Grill, Carvel Ice Cream, G6 Hospitality (Motel 6 & Studio 6) and more. Responsible for setting and executing full funnel digital and social media strategies. Supervising a team of 12 with a servant leadership style; building, mentoring and managing the departmental infrastructure of the team to drive profitable revenue while also growing sales and business. Leading the activation of strategies at the brand and local/franchise level, leveraging cutting edge digital and social media technology and trends.Delivering integrated and innovative strategy and execution for digital and social media, including content strategy, community management, media buying, crisis management, video, photo shoots, data and analytics at a brand, regional and franchise level.Implemented a test and learn environment with relation to content strategy and community management that has increased engagement across all brands, in some cases by more than 5 times; creating PR stories for client brands.Expanded existing roll to include leading data intelligence: Re-imagined how data is collected, analyzed and used to drive brand and product insights for clients allowing clients to pivot faster to consumer needs and feedback. Designed data-driven evaluation methods, reporting and solutions that maximize cost-efficiency and effectiveness in media buys, delivering against client goals.Updated the reporting and analytics products, resulting in actionable business insights, impacting client profitability, process and reputation, while also reducing reporting lead times by more than 50%.Revised pricing structure and product offerings to increase agency rates by 120%.Implemented client audits and competitor research driving updated crisis communications strategy and counter marketing.

Built full social media offering for the Full-Service brands including strategy, community management, content and editorial management, paid social advertising, and social listening, measurement and analyticsCollaborated with internal teams to position social media thinking at the heart of the marketing and communications planning process.Shifted brand strategy across Hilton Hotels & Resorts, Doubletree by Hilton, Curio - A Collection by Hilton and Embassy Suites, to lead with a strong content and engagement positioning, focusing on building brand and program loyalty, matched against KPIs pushing the flagship brand to be best in market amongst the comp set with 25% share of voice.Drove award winning strategy, social and digital execution for live events and highly visible partnership experiences such as: The GRAMMYs, Live Nation concerts, White House Correspondent's Dinner and key property openings.Managed RFPs, contract negotiations and relations with multiple agencies per brand for each region globally, reducing agency and vendor costs by over $2MM/year and managing labor costs to result in overall budget savings.

Heading up global social media for Hilton Hotels & Resorts and Curio - A Collection by Hilton. Managing and collaborating with support teams across Americas, LatAm, EMEA and APACResponsible for social strategy, customer engagement, agency, vendor and community management across major and emerging platforms, content creation, training and education, social and brand marketing integration, reporting and analysisShifted strategy for content and brand messaging as well as guest relations process that drove 303% YoY growth and shifted brand sentiment from 6% to 0.1% negative sentiment.Managed social media budget for agency scopes, advertising, contractors and education program.Educated internal client teams on requirements for campaign and enterprise level commitments of successful social media management.Designed and led property level education program and rollout for 1000+ owned and franchised hotels across all regions on best practices, emerging trends for strategic insight and brand recommendations.Created business cases based on continued results to increase team, remit, responsibility and budget YoYLaunched real time marketing and live event strategy for the flagship brand; laying the foundation of all live event marketing to this day, earning major publication recognition and marketing awards.

Key lead and top social media performer for Hilton Suggests twitter handle from 2011-2013.

Digital/Online retail strategy, campaign development & project management including competitive analysis, consumer segmentation, integrated marketing, innovation and communication strategy.

Developed and implemented the key campaign management process for the Hilton Worldwide Marketing Enterprise - with campaigns driving revenue of approx $2bn per year.

Paid search, email marketing and incentive/loyalty program for Travel Agent clients Editing and marketing ‘Hotsheet’ Magazine – a hard copy magazine distributed through all of North America to travel agencies and call centers with the purpose of marketing hotels from the Hilton Worldwide portfolio of Brands as well as securing Travel Agent rates and incentives to raise awareness of Hilton Worldwide and brand.com Managed client events for over 300 attendees including travel coordination, venue selection, food and beverage options and overall event budget of over $50,000 USD per event Co-manage team budget of approximately $1.75 million USDCo-manage Travel Agent Incentive & Loyalty program – Unlimited Budget

Running own successful luxury wedding planning business. Contract negotiation with event vendors, venues, and wedding publicationsFull project Management of events with budgets of over $200,000 per eventRecruitment, training and supervision of full and part time employees.Responsibilities for business marketing, PR and networking - implementing marketing strategies with a small budget and targeting desired audience.Collaboration for company website and content managementPublished in major industry magazines - achieving nationwide recognition including obtaining feature coverage.

Responsibility for working with key stake holders from major US and European companies such as PepsiCo, Pfizer, Allianz, IBM, and the US Senate.Managing client budget and providing event proposals and quotes for client companies.Working in close relationship with UK wide hotels liaising with Directors of Sales & Marketing.Negotiation with Corporate VIP, Revenue Management, Business Travel Sales and Banqueting Managers on a daily business Creative planning of events, managing staffing and execution for client events, meetings and conferences.