Lucy Lai-Haddon Email & Phone Number

B2B Marketing expert with broad experience gained from working in Australia and the UK, mainly for technology companies.I enjoy building marketing strategies and plans to help organisations to find new business opportunities or extend market reach.I believe in the importance of having a data-driven marketing strategy, I have led major data projects to profile and segment customers, leading to new insights and a change in marketing approach. Results focused, I have headed up marketing for three global organisations. I have led marketing teams to surpass growth and revenue targets, often on tight marketing budgets. I am versatile and resourceful, having worked for small start-ups where I wrote copy, managed Press and Digital, and ran large scale conferences - to large matrix organisations where I had to collaborate across multiple functions and direct Agencies. I have set up telesales teams, both in-house and through external agencies. I have rebranded and repositioned an entire organisation, and I’ve worked at both local and regional level across APAC and EMEA. I am certified in Project Management.Specialties: Marketing planning and strategy, acquisition and retention campaigns, customer segmentation, project management, branding, corporate comms, analyst relations, channel marketing, sales enablement, events management, data strategies, analysis and reporting.

Listed skills include Demand Generation, Management, Go To Market Strategy, Marketing Strategy, and 11 others.