Lucy Mackay

Lucy Mackay Email and Phone Number

Marketing and Advertising consultant @ Be Extra Bold
Lucy Mackay's Location
Melbourne, Victoria, Australia, Australia
Lucy Mackay's Contact Details

Lucy Mackay personal email

n/a
About Lucy Mackay

Accomplished global advertising, digital and marketing specialist with over 15 years experience in London and Melbourne.• Started in traditional advertising before moving into digital marketing and production roles.• Specialising in client/stakeholder relationships, complex projects and staff management includingtraining and development.• Over 6 years freelance and contracting experience throughout Melbourne agencies to furtherdevelop my both client and brand relationships to support my extensive global brand experience. • Extensive experience in delivery of integrated marketing campaigns with a focus on complex digital strategies, website builds, social media communication, brand activations and events.• Gets things done. I pride myself on delivery, both on time and budget.• A bit of a nerd who loves everything about the online world, from interactive campaigns to hilarious and contagious ideas

Lucy Mackay's Current Company Details
Be Extra Bold

Be Extra Bold

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Marketing and Advertising consultant
Lucy Mackay Work Experience Details
  • Be Extra Bold
    Marketing And Advertising Consultant
    Be Extra Bold Jan 2019 - Present
    Melbourne, Victoria, Australia
  • Davidson Branding
    Digital Account Director
    Davidson Branding May 2021 - Dec 2022
    Melbourne
  • Various
    Freelance Digital Account Director / Digital Producer / Digital Director
    Various Jul 2015 - Jan 2019
    Melbourne, Australia
    Principals: https://www.principals.com.au/Account Director on: NABHavas: https://www.pulsecollab.com/Operations Manager for global production management software developmentChannel T: http://www.channelt.com.au/Senior Account Director on: Cadbury, Don Smallgoods, Heinz, Golden Circle, IRT. Toffee Studios: http://www.toffeestudios.com.auDigital Producer + Strategist (Feb–April 2017)MMR: http://www.mmr.com.auDigital Project Director (Oct-Feb 2017):Integrated digital delivery across all clients, including HTML banner ads, microsites, websites, eDMS, digital and social media engagement strategy. Key campaign strategy, launch and managementBrands: Melbourne Storm, Sunshine Coast Lightening, Cricket Australia, Western BulldogsTRAFFIC: http://www.traffic.com.auSocial Media + Digital Director (6 months):Role included digital brand launch, digital strategy and social media campaign management. Wireframing, functional specs and project management of websites.Brands: petinsurance.com.au, Dare Gallery, Paul Bram, Royal Arcade, Thomas JewellersACHIEVEMENTS: Digital producer for Paul Bram Website - Gold Winner Sydney Design AwardsNOISY BEAST: http://noisybeast.comDigital Account Director (4 + 6 months):Account and strategy lead strategy for accounts, including customer retention strategy, integrated campaigns incl. social media, eDMs & website. Project management of global website adaptation. Team GB Olympic social media campaignBrands: PGT-Swisse UK+SG, Swann Insurance, Chervon: Ego power tools, Infiniti: Q50 and QX80 launch, Natures Organics: Earth Choice Project, PeddersACHIEVEMENTS: Lead agency to win Nervoderm, Sequirus CSL pharma.Digital strategy for pitch win for ASM liquor
  • Principals
    Senior Account Director (Contractor)
    Principals May 2018 - Dec 2018
  • Havas
    Senior Development Manager (6 Month Contract)
    Havas Nov 2017 - May 2018
    Melbourne, Australia
  • Target Australia
    Marketing Manager - Kids & Menswear At Target Australia (Maternity Leave Contract)
    Target Australia Mar 2015 - Jun 2015
    Geelong
  • Stuck On You
    Brand Manager
    Stuck On You Apr 2014 - Mar 2015
    Geelong West, Australia
    Global Brand Manager of multi million dollar e-commerce brand stuckonyou.com.auCreation and implementation of Global Brand Guidelines, including communication and social media strategy.Direct manager of over 30 staff members in Australia and 8 in leading global markets
  • Hot Project
    President Of International Marketing & Product Solutions
    Hot Project May 2013 - Apr 2014
    Melbourne
    http://www.hotproject.com/Marketing & Product Solutions for Hot Project. Including development of AdBuilder TM, JobBuilder TM, creative and production management tools.Clients include: Havas, Havas Health, La Trobe University, South African Airlines.
  • Havas Worldwide
    Executive Director-Global Communication Systems
    Havas Worldwide May 2012 - Apr 2013
    Melbourne Area, Australia / London, Uk
    Development and management of the multiple communication systems and project/process management platforms used across the global Reckitt Benckiser account.
  • Euro Rscg
    Global Multimedia Director
    Euro Rscg Sep 2008 - Apr 2013
    Melbourne Area, Australia/ London, Uk
    Digital Project Director and Digital Communication Systems Manager which includes managing Global Communication platforms for global advertising accounts.Clients include: Reckitt Benckiser, Telstra, La Trobe University, Australian Defence Force recruitment.
  • Euro Rscg
    Multimedia Manager
    Euro Rscg Dec 2006 - Mar 2008
    London, United Kingdom
    Multimedia manager for the Global Reckitt Benckiser account based in London.
  • Euro Rscg
    Multimedia And New Business Coordinator
    Euro Rscg Sep 2005 - Dec 2006
    London, United Kingdom
  • Euro Rscg
    Global Account Executive
    Euro Rscg Jun 2004 - Sep 2005
    London, United Kingdom
  • Juries Commissioner At Supreme Court Of Victoria
    Jury Operations/Mgmt
    Juries Commissioner At Supreme Court Of Victoria 2001 - 2004

Lucy Mackay Skills

Integrated Marketing Advertising Digital Strategy Digital Marketing Social Media Social Media Marketing Brand Development Digital Media Creative Direction Online Advertising Corporate Communications Marketing Communications Interactive Advertising Art Direction Marketing Event Management Internal Communications Photoshop Creative Strategy International Project Management Final Cut Pro Project Direction Indesign Illustrator

Lucy Mackay Education Details

  • Post Graduate - Marketing And Advertising
    Post Graduate - Marketing And Advertising
    High Distinction
  • Monash University
    Criminal Studies Minor Sociology, Psychology
  • Rmit
    Graphic Design
  • London College Education
    London College Education
    Photoshop
  • London Film Academy
    London Film Academy
    Editing

Frequently Asked Questions about Lucy Mackay

What company does Lucy Mackay work for?

Lucy Mackay works for Be Extra Bold

What is Lucy Mackay's role at the current company?

Lucy Mackay's current role is Marketing and Advertising consultant.

What is Lucy Mackay's email address?

Lucy Mackay's email address is lu****@****scg.com

What schools did Lucy Mackay attend?

Lucy Mackay attended Post Graduate - Marketing And Advertising, Monash University, Rmit, London College Education, London Film Academy.

What are some of Lucy Mackay's interests?

Lucy Mackay has interest in Social Media, Snowboarding, Technology, Illustration, Surfing, Typography.

What skills is Lucy Mackay known for?

Lucy Mackay has skills like Integrated Marketing, Advertising, Digital Strategy, Digital Marketing, Social Media, Social Media Marketing, Brand Development, Digital Media, Creative Direction, Online Advertising, Corporate Communications, Marketing Communications.

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