Lucy Maina Email & Phone Number

Nairobi, Kenya

• Brought on board to gather and analyse customer feedback and conduct surveys to understand customer preferences and improve marketing strategies. Utilized deep data analytics to exceed growth goals through brand.
• NEW PRODUCT LAUNCH: Created and executed a comprehensive 360-degree go-to-market strategy to successfully… Show more Brought on board to gather and analyse customer feedback and conduct surveys to understand customer.
• NEW PRODUCT LAUNCH: Created and executed a comprehensive 360-degree go-to-market strategy to successfully launch a new product
• 70% BRAND DEVELOPMENT: Developed multiple communication plans and advertising campaigns tailored to unique market characteristics, maximizing brand awareness and customer acquisition
• 25% IMPROVED CUSTOMER SATISFACTION: Conducted thorough evaluation of brand’s current position and collected consumer insights to timely meet their needs
• DATA AND COMPETITOR ANALYSIS: Monitored and analyzed competitors' marketing activities to identify potential opportunities and threats while analyzing key performance metrics of marketing campaigns

Industrial Area, Kampala Rd

• Accelerated process improvement, implemented comprehensive supply chain strategy aligned with company's overall objectives, and established key performance indicators (KPIs) to measure effectiveness of supply chain..
• DECREASED SUPPLY CHAIN COST: Reduced overhead inventory and overhead costs through exceptional supply chain strategies and developed policies to… Show more Accelerated process improvement, implemented comprehensive.
• DECREASED SUPPLY CHAIN COST: Reduced overhead inventory and overhead costs through exceptional supply chain strategies and developed policies to streamline operations
• INCREASED PUBLIC CONFIDENCE: Increased transparency and accountability by delivering procurement plans while complying with procurement legislation act to promote fair competition
• ACCURACY AND COMPLETENESS: Optimized smooth contract procedures, maintaining completeness and accuracy in purchase order documents for effectiveness
• VENDOR RELATIONSHIP: Unearthed long-term relationships and liaised with suppliers to schedule and expedite orders and deliveries, promptly addressing any shortages or delays to meet contract terms and project.

• Maintained impeccable office organization to support efficiency, professionalism, and performance objectives. Assisted in planning advertising campaigns and promotional activities, ensuring they align with overall.
• BRAND AWARENESS: Maximized performance, consistently coordinating marketing activities ATL and BTL to generate significant… Show more Maintained impeccable office organization to support efficiency, professionalism.
• BRAND AWARENESS: Maximized performance, consistently coordinating marketing activities ATL and BTL to generate significant exposure brand
• INCREASED PRODUCTIVITY: Optimized resource utilization rates through efficient allocation and distribution of promotion items, forecasting future advertising and promotions expenses and planning accordingly
• BUDGET MANAGEMENT: Estimated marketing costs and reconciled marketing expenditures to ensure efficient delivery of marketing plan goals
• PROCEDURES AND REGULATIONS: Ensured full compliance with purchasing, processing requisitions, and canvassing for best and acceptable purchases Show less

Riverside Drive, Lavingtone

Filling out the vendor databaseCarrying out tender process from end to endDeveloping and maintaining spreadsheetsGeneral administrative workCompletion of other projects as needed. Performing other job-related duties as assignedReporting on weekly basis

Kirinyaga, Kerugoya

 Inventory management; perishable and nonperishable goods and ensured there exist sufficient flow of supplies. Negotiating with local suppliers to obtain favorable terms of purchase. Ensuring the perishable purchases are obtained at the right time, right quality, and right price and as well organizing for just in time delivery to minimize costs of.

Professional Diploma In Digital Marketing

Chartered Institute Of Marketing - Level 7

Msc, Purchasing, Procurement/Acquisitions And Contracts Management

Cips, Strategic Sourcing,Supply Chain Management And Contracts Management, Operations Management, In, Pass With Credit

Bachelors In Business Management, Purchasing And Supply, Second Class Upper

Activities and Societies: Voluntary Activities

Diploma In Business Administration, Business Administration And Management, General

Kenya Certificate Of Secondary Education

Activities and Societies: Sports Activities Peer club Catholic Association