Lucy Maina Email & Phone Number

Nairobi, Kenya

Brought on board to gather and analyse customer feedback and conduct surveys to understand customer preferences and improve marketing strategies. Utilized deep data analytics to exceed growth goals through brand communications, retail events, promotional campaigns, and affiliate programs. Utilized data insights to optimize and improve future marketing efforts.KEY CONTRIBUTIONS• NEW PRODUCT LAUNCH: Created and executed a comprehensive 360-degree go-to-market strategy to successfully… Show more Brought on board to gather and analyse customer feedback and conduct surveys to understand customer preferences and improve marketing strategies. Utilized deep data analytics to exceed growth goals through brand communications, retail events, promotional campaigns, and affiliate programs. Utilized data insights to optimize and improve future marketing efforts.KEY CONTRIBUTIONS• NEW PRODUCT LAUNCH: Created and executed a comprehensive 360-degree go-to-market strategy to successfully launch a new product• 70% BRAND DEVELOPMENT: Developed multiple communication plans and advertising campaigns tailored to unique market characteristics, maximizing brand awareness and customer acquisition• 25% IMPROVED CUSTOMER SATISFACTION: Conducted thorough evaluation of brand’s current position and collected consumer insights to timely meet their needs• DATA AND COMPETITOR ANALYSIS: Monitored and analyzed competitors' marketing activities to identify potential opportunities and threats while analyzing key performance metrics of marketing campaigns• STREAMLINED MARKET PERFORMANCE: Established rudimentary business processes critical to operational efficiencies, such as content calendar aligned with inventory and promotions to manage creative resources more effectively• INCREASED SALES AND LOWERED PRODUCTION COST: Influenced customer satisfaction through organized supply chain structure to meet customer expectations and competitive dynamics while increasing sales• 10% INCREASED MARKET SHARE: Developed and maintained strong relationships with PR and ATL agencies, providing business support and developing consistent and customer-centric communication across a variety of channels Show less

Industrial Area, Kampala Rd

Accelerated process improvement, implemented comprehensive supply chain strategy aligned with company's overall objectives, and established key performance indicators (KPIs) to measure effectiveness of supply chain. Streamlined procurement processes to ensure the swift and efficient acquisition of goods and services.KEY CONTRIBUTIONS• DECREASED SUPPLY CHAIN COST: Reduced overhead inventory and overhead costs through exceptional supply chain strategies and developed policies to… Show more Accelerated process improvement, implemented comprehensive supply chain strategy aligned with company's overall objectives, and established key performance indicators (KPIs) to measure effectiveness of supply chain. Streamlined procurement processes to ensure the swift and efficient acquisition of goods and services.KEY CONTRIBUTIONS• DECREASED SUPPLY CHAIN COST: Reduced overhead inventory and overhead costs through exceptional supply chain strategies and developed policies to streamline operations• INCREASED PUBLIC CONFIDENCE: Increased transparency and accountability by delivering procurement plans while complying with procurement legislation act to promote fair competition• ACCURACY AND COMPLETENESS: Optimized smooth contract procedures, maintaining completeness and accuracy in purchase order documents for effectiveness• VENDOR RELATIONSHIP: Unearthed long-term relationships and liaised with suppliers to schedule and expedite orders and deliveries, promptly addressing any shortages or delays to meet contract terms and project requirements• PROCESS IMPROVEMENT: Enforced performance incentives to discourage poor supplier performance and uphold project timelines Show less

Maintained impeccable office organization to support efficiency, professionalism, and performance objectives. Assisted in planning advertising campaigns and promotional activities, ensuring they align with overall marketing strategy and objectives. Safeguarded confidentiality of sensitive information with utmost diligence and security measures.KEY CONTRIBUTIONS• BRAND AWARENESS: Maximized performance, consistently coordinating marketing activities ATL and BTL to generate significant… Show more Maintained impeccable office organization to support efficiency, professionalism, and performance objectives. Assisted in planning advertising campaigns and promotional activities, ensuring they align with overall marketing strategy and objectives. Safeguarded confidentiality of sensitive information with utmost diligence and security measures.KEY CONTRIBUTIONS• BRAND AWARENESS: Maximized performance, consistently coordinating marketing activities ATL and BTL to generate significant exposure brand• INCREASED PRODUCTIVITY: Optimized resource utilization rates through efficient allocation and distribution of promotion items, forecasting future advertising and promotions expenses and planning accordingly• BUDGET MANAGEMENT: Estimated marketing costs and reconciled marketing expenditures to ensure efficient delivery of marketing plan goals• PROCEDURES AND REGULATIONS: Ensured full compliance with purchasing, processing requisitions, and canvassing for best and acceptable purchases Show less

Riverside Drive , Lavingtone

Filling out the vendor databaseCarrying out tender process from end to endDeveloping and maintaining spreadsheetsGeneral administrative workCompletion of other projects as needed. Performing other job-related duties as assignedReporting on weekly basis

Kirinyaga, Kerugoya

 Inventory management; perishable and nonperishable goods and ensured there exist sufficient flow of supplies. Negotiating with local suppliers to obtain favorable terms of purchase. Ensuring the perishable purchases are obtained at the right time, right quality, and right price and as well organizing for just in time delivery to minimize costs of storage and damage. Safe custody of purchasing documents to act as references when making payments and after receipt of… Show more  Inventory management; perishable and nonperishable goods and ensured there exist sufficient flow of supplies. Negotiating with local suppliers to obtain favorable terms of purchase. Ensuring the perishable purchases are obtained at the right time, right quality, and right price and as well organizing for just in time delivery to minimize costs of storage and damage. Safe custody of purchasing documents to act as references when making payments and after receipt of supplies. Liaising with other departments such as finance, bar and restaurant, accommodation so as to obtain corrects information on their inventory requirements and ensure timely payment of suppliers. Communicating to the procurement manager on inventory levels to ensure acquisition is made at the right time. Show less

Professional Diploma In Digital Marketing

Chartered Institute Of Marketing - Level 7

Msc, Purchasing, Procurement/Acquisitions And Contracts Management

Cips, Strategic Sourcing,Supply Chain Management And Contracts Management, Operations Management, In, Pass With Credit

Bachelors In Business Management, Purchasing And Supply, Second Class Upper

Activities and Societies: Voluntary Activities

Diploma In Business Administration, Business Administration And Management, General

Kenya Certificate Of Secondary Education

Activities and Societies: Sports Activities Peer club Catholic Association