Top-performing and strategic Brand ExecutiveI am an effective communicator and a commercially astute manager. I am known for diving headfirst into solving complex marketing challenges, uncovering possibilities, and reframing thinking to capitalize on opportunities that have previously eluded predecessors.My expertise lies in successfully conceptualizing, implementing, and overseeing innovative marketing strategies and campaigns spanning print, TV, online, collateral, and direct mail channels to drive market impact and expansion for product launch, development, and brand positioning efforts. From analyzing research data to networking with stakeholders, my extensive marketing skill set and my established ability to lead and motivate high-performance teams positions me to change the status quo in many companies’ brand management initiatives.Working at Indomie Kenya, I have cultivated an unequivocal forte for unearthing greater capabilities in marketing and operations. This has earned me a reputation as a thought leader who is equally analytical as is a visionary.Some of my key contributions as a brand executive include:• Conceptualizing and implementing pioneering marketing campaigns that amplified sales growth by 25%• Steering new product launches by assessing needs, researching market trends and competition, and defining targeted campaign direction and focus• Attaining a 70% increase in brand awareness and maximising customer acquisition by developing multiple communication plans and advertising campaigns tailored to unique market characteristics• Growing the market share 10% by establishing and maintaining strong relationships with PR and ATL agencies, and developing consistent and customer-centric communication across a variety of channels• Holding full responsibility at various points throughout my career for areas including market positioning, media planning and buying, lead generation, content marketing, online and social media marketing, trade show/event execution, and overall brand managementWith proven success in achieving corporate marketing goals and objectives, along with comprehensive expertise in developing strategic initiatives and programs throughout all levels of the marketing cycle, I am uniquely positioned to transform your brand.Connect with me, and let’s rejuvenate your brand!
Salim Wazaran Kenya Company Ltd ( Indomie Kenya)
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Marketing AdministratorSalim Wazaran Kenya Company Ltd ( Indomie Kenya) Jan 2019 - PresentNairobi, KenyaBrought on board to gather and analyse customer feedback and conduct surveys to understand customer preferences and improve marketing strategies. Utilized deep data analytics to exceed growth goals through brand communications, retail events, promotional campaigns, and affiliate programs. Utilized data insights to optimize and improve future marketing efforts.KEY CONTRIBUTIONS• NEW PRODUCT LAUNCH: Created and executed a comprehensive 360-degree go-to-market strategy to successfully… Show more Brought on board to gather and analyse customer feedback and conduct surveys to understand customer preferences and improve marketing strategies. Utilized deep data analytics to exceed growth goals through brand communications, retail events, promotional campaigns, and affiliate programs. Utilized data insights to optimize and improve future marketing efforts.KEY CONTRIBUTIONS• NEW PRODUCT LAUNCH: Created and executed a comprehensive 360-degree go-to-market strategy to successfully launch a new product• 70% BRAND DEVELOPMENT: Developed multiple communication plans and advertising campaigns tailored to unique market characteristics, maximizing brand awareness and customer acquisition• 25% IMPROVED CUSTOMER SATISFACTION: Conducted thorough evaluation of brand’s current position and collected consumer insights to timely meet their needs• DATA AND COMPETITOR ANALYSIS: Monitored and analyzed competitors' marketing activities to identify potential opportunities and threats while analyzing key performance metrics of marketing campaigns• STREAMLINED MARKET PERFORMANCE: Established rudimentary business processes critical to operational efficiencies, such as content calendar aligned with inventory and promotions to manage creative resources more effectively• INCREASED SALES AND LOWERED PRODUCTION COST: Influenced customer satisfaction through organized supply chain structure to meet customer expectations and competitive dynamics while increasing sales• 10% INCREASED MARKET SHARE: Developed and maintained strong relationships with PR and ATL agencies, providing business support and developing consistent and customer-centric communication across a variety of channels Show less
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Procurement AdministratorSalim Wazaran Kenya Co. Ltd 2015 - PresentIndustrial Area, Kampala RdAccelerated process improvement, implemented comprehensive supply chain strategy aligned with company's overall objectives, and established key performance indicators (KPIs) to measure effectiveness of supply chain. Streamlined procurement processes to ensure the swift and efficient acquisition of goods and services.KEY CONTRIBUTIONS• DECREASED SUPPLY CHAIN COST: Reduced overhead inventory and overhead costs through exceptional supply chain strategies and developed policies to… Show more Accelerated process improvement, implemented comprehensive supply chain strategy aligned with company's overall objectives, and established key performance indicators (KPIs) to measure effectiveness of supply chain. Streamlined procurement processes to ensure the swift and efficient acquisition of goods and services.KEY CONTRIBUTIONS• DECREASED SUPPLY CHAIN COST: Reduced overhead inventory and overhead costs through exceptional supply chain strategies and developed policies to streamline operations• INCREASED PUBLIC CONFIDENCE: Increased transparency and accountability by delivering procurement plans while complying with procurement legislation act to promote fair competition• ACCURACY AND COMPLETENESS: Optimized smooth contract procedures, maintaining completeness and accuracy in purchase order documents for effectiveness• VENDOR RELATIONSHIP: Unearthed long-term relationships and liaised with suppliers to schedule and expedite orders and deliveries, promptly addressing any shortages or delays to meet contract terms and project requirements• PROCESS IMPROVEMENT: Enforced performance incentives to discourage poor supplier performance and uphold project timelines Show less
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Marketing Admin AssistantIndomie Kenya (Salim Wazaran Kenya Company Ltd) 2014 - 2018Maintained impeccable office organization to support efficiency, professionalism, and performance objectives. Assisted in planning advertising campaigns and promotional activities, ensuring they align with overall marketing strategy and objectives. Safeguarded confidentiality of sensitive information with utmost diligence and security measures.KEY CONTRIBUTIONS• BRAND AWARENESS: Maximized performance, consistently coordinating marketing activities ATL and BTL to generate significant… Show more Maintained impeccable office organization to support efficiency, professionalism, and performance objectives. Assisted in planning advertising campaigns and promotional activities, ensuring they align with overall marketing strategy and objectives. Safeguarded confidentiality of sensitive information with utmost diligence and security measures.KEY CONTRIBUTIONS• BRAND AWARENESS: Maximized performance, consistently coordinating marketing activities ATL and BTL to generate significant exposure brand• INCREASED PRODUCTIVITY: Optimized resource utilization rates through efficient allocation and distribution of promotion items, forecasting future advertising and promotions expenses and planning accordingly• BUDGET MANAGEMENT: Estimated marketing costs and reconciled marketing expenditures to ensure efficient delivery of marketing plan goals• PROCEDURES AND REGULATIONS: Ensured full compliance with purchasing, processing requisitions, and canvassing for best and acceptable purchases Show less
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Procurement Assistant InternRockey Africa Ltd Sep 2013 - Jan 2014Riverside Drive , LavingtoneFilling out the vendor databaseCarrying out tender process from end to endDeveloping and maintaining spreadsheetsGeneral administrative workCompletion of other projects as needed. Performing other job-related duties as assignedReporting on weekly basis
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Stock ControllerRoswam Hotel Ltd Nov 2011 - May 2013Kirinyaga, Kerugoya Inventory management; perishable and nonperishable goods and ensured there exist sufficient flow of supplies. Negotiating with local suppliers to obtain favorable terms of purchase. Ensuring the perishable purchases are obtained at the right time, right quality, and right price and as well organizing for just in time delivery to minimize costs of storage and damage. Safe custody of purchasing documents to act as references when making payments and after receipt of… Show more Inventory management; perishable and nonperishable goods and ensured there exist sufficient flow of supplies. Negotiating with local suppliers to obtain favorable terms of purchase. Ensuring the perishable purchases are obtained at the right time, right quality, and right price and as well organizing for just in time delivery to minimize costs of storage and damage. Safe custody of purchasing documents to act as references when making payments and after receipt of supplies. Liaising with other departments such as finance, bar and restaurant, accommodation so as to obtain corrects information on their inventory requirements and ensure timely payment of suppliers. Communicating to the procurement manager on inventory levels to ensure acquisition is made at the right time. Show less
Lucy Maina Skills
Lucy Maina Education Details
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Digital Marketing InstituteProfessional Diploma In Digital Marketing -
Simon Page College Of MarketingChartered Institute Of Marketing - Level 7
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Purchasing, Procurement/Acquisitions And Contracts Management -
Chartered Institute Of Purchasing And Supplies , UkPass With Credit
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Karatina UniversitySecond Class Upper
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Machakos University CollegeBusiness Administration And Management, General
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Mutira Girls High SchoolKenya Certificate Of Secondary Education
Frequently Asked Questions about Lucy Maina
What company does Lucy Maina work for?
Lucy Maina works for Salim Wazaran Kenya Company Ltd ( Indomie Kenya)
What is Lucy Maina's role at the current company?
Lucy Maina's current role is BRAND EXECUTIVE | Brand Management | Marketing Strategy & Planning | Data Analytics | Market Research.
What schools did Lucy Maina attend?
Lucy Maina attended Digital Marketing Institute, Simon Page College Of Marketing, Jomo Kenyatta University Of Agriculture And Technology, Chartered Institute Of Purchasing And Supplies , Uk, Karatina University, Machakos University College, Mutira Girls High School.
What skills is Lucy Maina known for?
Lucy Maina has skills like Leadership, Team Building, Planning, Skilled Multi Tasker, Sales, Report Writing, Sourcing, Communication, Records Management, Negotiation, Planning And Coordinating Skills, Customer Service Management.
Not the Lucy Maina you were looking for?
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Lucy Maina
Nairobi County, Kenya -
Lucy Maina
Founding Partner At Favier Group I Creative Economy Advocator I Development Communications I Storytelling Within The African LandscapeKenya1gmail.com -
Lucy Wanjiru Maina
Kenya
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