Day to day responsibilities include: brand awareness/integration, experiential production, and content strategy for small business proprietary programs. Direct management of a senior analyst to support measurement plans, on-site execution, event calendar (on and off-line), and competitive intelligence. • Lead Events Center of Excellence to drive activation consistency across proprietary programs, drive brand awareness, generate leads, and increase impressions through content and assets.• Led Customer Care Professional integration strategy and measurement plan to elevate events, reinforce brand promise, and attract prospects.• Serve as Project Management Office for key strategic advocacy programs (CEO Boot Camp, Government Contracting, and Sponsorships) across multiple markets and segments.

Collaborate with Senior Vice President and General Manager as well as leadership team in overall business planning and strategic projects. Manage day-to-day responsibilities for executive office including budget management, preparation of strategic presentations and official communications, and employee engagement for a team of 112 employees across the globe.• Drove management efficiencies across organizastion, idenitified savings opportunities, which resulted in the highest rating in Shareholder goal. • Led the 2013 strategic quality investment planning process including the creation of presentations influencing the alignment and approval of $24M investment funding.• Served as Project Management Office for a strategic global initiative for all key workstreams, timelines and status to ensure successful launch.

Co-owner of all digital marketing channels including: website, e-newsletter, e-alerts, and mobile. Responsible for the review and delivery of weekly e-newsletter for 7 proprietary card products in 9 markets reaching over 800k Cardmembers. Collaborated with event agency and Global Advertising to identify sponsorships that led to efficient media spend, addressed geography gaps in coverage across entertainment industry verticals, and increased ticket sales.• Spearheaded test of eNewsletter subject lines; resulted in 1.5% increase in open rates.• Signed 17 deals ($2.3 MM investment) that sold over 500K tickets at an extremely efficient Cost per Ticket (CPT) of $6.44 vs. goal of $12. • Created Entertainment Access email guidelines; drove consistency across all channels, led to increased open rates (20.9%) and click through rates (3.1%).• Managed $14MM+Advertising and Marketing for all digital channels and Entertainment Access program and partnered with leaders to create 2012 budget against team priorities.• Signed 17 deals ($2.3 MM investment) that sold over 500K tickets at Cost per Ticket of $6.44 vs. goal of $12.

Member of 3-person team that created and executed over 70 exclusive events across six experiential categories (i.e., Fashion, Dining, Sports, Music, Broadway, Fine Arts) including three private concerts to create brand loyalty and increase Cardmember engagement.• Created “Black Carpet” Branding and PR strategy to drive buzz and Cardmember engagement for private concerts resulting in over 50+ organic placements across social media and lifestyle websites.• Partnered with Digitas to create pre and post concert email campaigns and dedicated web pages that allowed Cardmembers to view exclusive concert footage, artist interview, and event photos; resulted in 79% engagement scores that were 2.5X greater than the AXP benchmark. • Developed multiple servicing tools (e.g., call script, travel offers, and general Q&A) in support of private concert series, which generated over $100k in bookings and new customers to the Centurion Travel Services team.• Developed and coordinated over 40 complimentary dining experiences for high demand restaurants such as The French Laundry, Per Se, and Daniel.