Lucy Burke Email and Phone Number
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I’m an achiever. Known for being actively engaged to move a vision forward. Strong history of mobilizing cross-functional teams to provide solutions that enhance time-to-market delivering incremental growth and increased profitability. A strategic-minded marketer, I have built plans from the ground up, managed the creative development process and led the successful execution of email campaigns, new product launches, digital redesigns, e-Commerce roll-outs, and more. Recognized thought leader and creative thinker with a relentless passion to deliver exceptional results.► Core CompetenciesContent Strategy Development & Execution | Email Marketing | Lead Acquisition & Nurturing | Customer Experience | Cross-Functional Team Management | New Product Launches | Brand Management | Continuous Improvement► Proven commitment, uncompromising honesty, passion, reliability and consistency.► Challenges conventional thinking and develops creative solutions with the customer in mind.► Thrives in a fast-paced environment and proven ability to lead successful teams. ► Proven ability to develop a strategy and vision and align resources to move a vision forward.Leads digital initiatives to support long term strategic business goals. Provides marketing leadership to internal business stakeholders and external partners by providing ideas that are results-focused, customer-centric and focused on long term ROI. Leads and executes email marketing campaigns including e-Commerce, lead nurturing, prospecting and eNewsletters. Versatile marketer with experience and drive to take on projects beyond the digital channel. Experience ranges from art directing photo shoots and radio recordings; OOH advertising and traditional print advertising; grass roots marketing and event conception and execution.► Industry Range Digital marketing | email marketing | e-Commerce | social | web | online advertising | traditional advertising media planning | grassroots marketing | event planning & execution► Sampling of Clientele Fortune 500 companies | retail | e-Commerce | advertising agencies | sports & entertainment | restaurant | travel & hospitality | financial services | education | manufacturingOutside of work, you can find me out running on the beautiful trails. Like life, running takes persistence, consistency, discipline and determination. As an ultra-runner, I have so far completed (2) 100K trail races, (11) 50-mile trail races, (30) 50K trail races and (20) marathons.
Direct Supply
View- Website:
- directsupply.com
- Employees:
- 1310
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Segment Marketing SpecialistDirect Supply Dec 2020 - Present
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Global Digital Marketing Project ManagerHarley-Davidson Motor Company Jul 2012 - Aug 2020Orchestrate strategic planning and execution of digital marketing campaigns to ensure a consistent, branded, customer-centric experience across email, digital, social, PR, and marketing channels. Delivers results and proactive leadership in matrixed organization.• Masterminded a resource plan and strategy for mobilizing sustainable, in-house email marketing program. • Increased YOY web traffic ~18%, executing launch of H-D Museum's mobile-first website.• Led the editorial planning, curating of content, and delivery of museum's lead nurturing, prospecting, and e-Commerce emails. • Co-led launch of H-D Museum's first e-Commerce store. • Spearheaded museum's first-ever ticketed event resulting in record-breaking attendance and driving record campus revenue with a new target market. -
Digital Marketing Project ManagerHarley-Davidson Motor Company Oct 2005 - Jun 2012Managed concurrent role of Digital Marketing PM and Digital Museum PM to launch global new motorcycles on-time and on-budget and launch the Museum’s first website for grand opening. Oversaw digital, social, and mobile campaigns and led external digital agencies in all phases of development from requirements definition and strategy to content direction and execution.
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Senior Web Site Content CoordinatorHarley-Davidson Motor Company Oct 2003 - Sep 2005Teamed with Marketing Director and e-Commerce Director to drive strategy for new motorcycles and sub-brands while staying aligned to the seasonal marketing campaign calendar. Strengthened collaborative partnerships with internal stakeholders, outside ad agencies, freelance writers, and tech teams to ensure completeness, accuracy, and consistency with the company’s image, voice, and brand standards. Provided actionable counsel to global stakeholders and managed translation process for 40+ international websites.
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Web Site Content CoordinatorHarley-Davidson Motor Company Sep 2000 - Sep 2003Oversaw a wide range of digital marketing projects that aligned across key marketing functions, were informed by customer insights, and delivered measurable results. Directed the content creation, creative process and execution of website launches from initial plan through information architecture, creative concepts, technical implementation, QA, and launch on harley-davidson.com.
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Interactive Account ManagerLaughlin Constable Apr 1999 - Sep 2000Provided interactive project management and client services for major national clients. Managed all aspects of projects, including budgeting, forecasting, project planning, reporting, and provided team leadership. Initiated project management, client services, and online business strategies for Midwest blue chip and major national clients. Managed all aspects of web development projects including research, strategy definition, creative direction, and launch. -
Interactive Account ExecutiveStarkmedia Jul 1996 - Apr 1999Played an instrumental role in building out interactive capabilities and growing account services team. Provided business analysis and interactive strategy for national and regional clients. Collaborated on developing sales tools and processes, including managing and training staff.
Lucy Burke Skills
Lucy Burke Education Details
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Graphic Communications/Communications
Frequently Asked Questions about Lucy Burke
What company does Lucy Burke work for?
Lucy Burke works for Direct Supply
What is Lucy Burke's role at the current company?
Lucy Burke's current role is Results-Driven Marketer I Dedicated to Driving Revenue Growth & Building Strong Stakeholder Relationships.
What is Lucy Burke's email address?
Lucy Burke's email address is lu****@****son.com
What is Lucy Burke's direct phone number?
Lucy Burke's direct phone number is +141428*****
What schools did Lucy Burke attend?
Lucy Burke attended St. Norbert College.
What skills is Lucy Burke known for?
Lucy Burke has skills like Leadership, Social Media, Digital Strategy, Process Improvement, Advertising, Integrated Marketing, Photography, Digital Marketing, Strategic Planning, Strategy, Interactive Marketing, Program Management.
Who are Lucy Burke's colleagues?
Lucy Burke's colleagues are Nelson Rivera, Jennifer Boukal, Aviral Pal, Rich Spizziri, Robertabukowski Robertabukowski, Aubrianna Distefano, Anne Watts.
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