Lucy Burke Email & Phone Number

Orchestrate strategic planning and execution of digital marketing campaigns to ensure a consistent, branded, customer-centric experience across email, digital, social, PR, and marketing channels. Delivers results and proactive leadership in matrixed organization.• Masterminded a resource plan and strategy for mobilizing sustainable, in-house email marketing program. • Increased YOY web traffic ~18%, executing launch of H-D Museum's mobile-first website.• Led the editorial planning, curating of content, and delivery of museum's lead nurturing, prospecting, and e-Commerce emails. • Co-led launch of H-D Museum's first e-Commerce store. • Spearheaded museum's first-ever ticketed event resulting in record-breaking attendance and driving record campus revenue with a new target market.

Managed concurrent role of Digital Marketing PM and Digital Museum PM to launch global new motorcycles on-time and on-budget and launch the Museum’s first website for grand opening. Oversaw digital, social, and mobile campaigns and led external digital agencies in all phases of development from requirements definition and strategy to content direction and execution.

Teamed with Marketing Director and e-Commerce Director to drive strategy for new motorcycles and sub-brands while staying aligned to the seasonal marketing campaign calendar. Strengthened collaborative partnerships with internal stakeholders, outside ad agencies, freelance writers, and tech teams to ensure completeness, accuracy, and consistency with the company’s image, voice, and brand standards. Provided actionable counsel to global stakeholders and managed translation process for 40+ international websites.

Oversaw a wide range of digital marketing projects that aligned across key marketing functions, were informed by customer insights, and delivered measurable results. Directed the content creation, creative process and execution of website launches from initial plan through information architecture, creative concepts, technical implementation, QA, and launch on harley-davidson.com.

Provided interactive project management and client services for major national clients. Managed all aspects of projects, including budgeting, forecasting, project planning, reporting, and provided team leadership. Initiated project management, client services, and online business strategies for Midwest blue chip and major national clients. Managed all aspects of web development projects including research, strategy definition, creative direction, and launch.

Played an instrumental role in building out interactive capabilities and growing account services team. Provided business analysis and interactive strategy for national and regional clients. Collaborated on developing sales tools and processes, including managing and training staff.