Lucy Mcewan Email & Phone Number

Melbourne, Victoria, Australia

Melbourne, Victoria, Australia

Strategic communications and project management. My key achievements in this role include: • Managing the campaign strategy and delivery of the 2022 ‘This Girl Can – Victoria’ campaign. This state-wide behaviour change campaign was executed through ATL and BTL channels including: TVC, OOH, radio, social, email, Google Search and Display and content partnerships with key publishers. This campaign is designed to change behaviour and get more Victorian women active in ways that suit them. This highly effective campaign is inspiring more women to overcome their fear of judgement and to get active however, wherever and whenever they choose. • Develop communications plans and briefs for a range of external communications projects including grant funding rounds and program delivery launches. • Producing content for web and social channels including copy, photos and videos. Working with videographers and photographers on specific projects to produce appealing and engaging visual assets.

Falls Creek, Victoria, Australia

Promotion of Victoria’s largest all-season alpine resort. My key achievements in this role include: • Managing multi-channel destination marketing campaigns across social, email, Google Search and Display, TVC, radio and print. • Social media management; content creation, copy writing and community management.• Producing photo and video shoots in capture visual content across key pillars in Summer and Winter – including skiing/snowboarding, accommodation, food and beverage, landscape and lifestyle content. • Managed the redevelopment of the Falls Creek Resort website. • Media management including producing media releases, shooting and supplying vision for TV, supplying images and copy to media outlets, as well as TV and radio presenting. • Managing the day-to-day workflow of the Digital Marketing Officer.

Wodonga, Victoria, Australia

My current role at WAW Credit Union is to market the banking products and services of the Credit Union through traditional and digital channels. I am also managing a customer engagement project and work on business improvements. Major responsibilities:• Manage the development and execution of marketing activities through digital and traditional media channels including print collateral, advertising and digital media. • Develop and implement the new customer onboarding project; this project aims to welcome new customers to WAW through an improved and tailored customer journey. • Manage the paid digital advertising of WAW through Facebook and Search. • Produce written content such as social media posts, blog posts, articles and email copy.• Manage website content and updates.

Albury, Australia

My role at AlburyCity is to drive visitation and position Albury Wodonga as a destination of choice for leisure and business travellers. This is achieved by delivering a range of destination marketing activities through digital and traditional marketing channels including social media, web content, email, PR, paid digital activity and print media. Major responsibilities:• Manage the build, testing and development of the new Visit Albury Wodonga website. • Manage the development and publication of the printed Albury Wodonga Official Visitor Guide. • Develop and execute tactical tourism marketing activities through digital and traditional media channels. • Work with key stakeholders to develop and implement the Destination Management Plan.

Melbourne, Australia

My role at Maxxia was to manage a range of B2C campaigns and communications. I developed marketing briefs and worked with the studio and digital teams to execute salary packaging, novated lease and other product campaigns. I worked with creative agencies to create a campaign concept and deliverables for Maxxia branded campaigns.

Hawthorn East

My role at Victoria Teachers Mutual Bank was to manage a range of targeted communications and campaigns. I created engaging email, direct mail, newsletter, brochure and website content and managed the process from research, copywriting, approval, through to publication. I have worked on complex projects and campaigns involving internal and external communications channels. I also managed the end-to-end execution and reporting of marketing campaigns for home loans, car loans, acquisition & retention and other product campaigns.

Melbourne, Victoria

Responsibilities included:- Email marketing: build, test and send email communications to customer database- Contributing to the successful implementation of a consumer marketing campaigns on Hooroo’s social channels.- Successfully contributing to the launch of Hooroo.com. - Supporting the implementation of a social media campaign, engaged Bloggers and Social Media Influencers to explore 24 Australian destinations in 24 hours.

Melbourne, Australia

- Assisted with the hotel supplier procurement and onboarding- Engaged with hotel suppliers to ensure their listing was correct on the newly launched Jetstar Hotels website.- Provided customer service for hotel suppliers and hotel bookers

Graduate Diploma, Communications

Bbus, Marketing

Bachelor of Business (Marketing)

Digital Marketing Course, Digital Marketing

Activities and Societies: Digital WhiskyEmail marketing strategy, social strategy and execution, content marketing, analytics.