Lucy Meiland Email and Phone Number
Lucy Meiland work email
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Lucy Meiland personal email
A strategic leader specialising in growth across frontier tech and alternative finance. A safe pair of hands combining creativity, agility, and problem solving. I have a unique blend of 20+ years of marketing and selling to financial institutions with 7 years as a web3 native. My seasoned expertise means that I don’t need to reinvent the wheel with every challenge. However, operating in a cutting-edge environment keeps me nimble and ready to rewrite the rules when innovation demands it. In the web3 space, I have established myself as a trusted advisor and project executer, authoring an industry-defining white paper on developer adoption, designing ecosystem-fortifying grant programs, and overseeing the successful launch of large-scale educational initiatives. I have navigated critical client transitions, demonstrated cross-functional leadership, and spearheaded many new initiatives. Complementing this web3 prowess is over two decades of experience navigating the alternative investments landscape, where I have honed my strategic planning capabilities, sales and marketing acumen, and problem-solving skills. I have raised billions of dollars and launched at least 43 funds. Advising everything from blue-chip organisations to startups across the entire fund lifecycle, has given me an unrivalled depth of knowledge and versatility. Skills I bring to a technical organisation:* High Emotional Competency. Seeing a problem from the point of view of multiple stakeholders allows me to assess the impact of an action, and see ways to mitigate or enhance the responses to get the optimised outcome.* Creative thinking. I thrive by making unusual connections that spark creativity and lead to innovative problem-solving. Collaborating and brainstorming with me often unlocks new possibilities or finds new solutions to old problems. * Energy and Drive. I'm passionate, persuasive and occasionally relentless. I’m an engaging speaker and confident leader. I can re-energise a flagging project or get a new project to rocket off the ground. And I love to bring people with me. * Understanding my environment. Even though I have many soft skills, I back that up with research, verification, metrics and results. In a technical sphere even non-technical solutions have to resonate with technical leaders. Get in touch to talk about what I can bring to your organisation: lucy@afteryellow.com
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Fractional Chief Growth Officer (And Founder)After Yellow Oct 2024 - PresentTransformative, full-system growth for alternative investment managers.The After Yellow Methodology helps you grow your assets more efficiently, more consistently, and more sustainably. We are bringing cutting-edge growth programs to alternative investment managers, for the first time.Our full-system methodology optimises every aspect of your investor journey, from demand generation to long-term retention and re-engagement.* Free up your team to focus on high-value investor interactions* Build in-house expertise to create enduring value* Implement a scalable, data-driven growth strategy* Increase investor demand, retention and lifetime value* Optimise every touchpoint on your investor's journey
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Senior Consultant, Strategy And GrowthB9Lab Apr 2018 - PresentLondon, England, GbI’m the Swiss army knife of B9Lab, I'm brought in when our clients have a problem that needs solving, an opportunity to explore, or a roadblock to overcome. I thrive on tackling diverse challenges and delivering measurable, sustainable outcomes. Here are some of my key contributions:* Team Lead: I manage a diverse team including internal and external provisions not just of B9lab but of some of our clients. Including project management, product delivery, marketing, sales, partnerships, design, PR, and advertising.* Academy Architect: I led the launch of the Interchain Developer Academy, delivering the project under budget and on schedule. This initiative has been a resounding success, with plans to educate 5,000 developers in three years.* Thought Leadership: I authored an industry-leading white paper on web3 developer adoption, cementing B9Lab as the leader in the field. This document continues to attract a steady stream of inquiries.* Grant Program Architect: I designed our grant program offering to bolster our clients’ strategic objectives whilst fortifying their ecosystem, whether it’s brand consolidation, value promotion, testnet engagement, or funding preparation.* Key Account Strategist: During a critical transition for one of our largest clients, I stepped in as c-level account manager, doubling client billing and providing valuable support.* Community Program Architect: One of my most rewarding projects was the promotion and sponsorship of our community programs, securing partners to sponsor deserving developers, enhancing diversity and inclusion in web3.* Business Strategist: In response to a surge in hiring requests, I established our talent service. As the industry evolved, I recommended its discontinuation to reallocate resources more effectively.* Prudent Project Advisor: I am not afraid to advise against projects if needed. I’m data and research-driven, and always seek diverse perspectives. -
DirectorB9Lab Academy Apr 2018 - PresentLondon, GbMy work here overlaps with the consulting arm of B9lab. I am parachuted in to solve problems, explore opportunities and overcome roadblocks. B9lab Academy is the education arm of B9lab and provides training in Web3 through synchronous learning. B9lab Academy has trained +16,000 students in +160 countries across multiple blockchain protocols. People in our community work across the entire space and bring that knowledge and experience to B9lab. -
Managing DirectorPeacock Orange Ltd Aug 2015 - Nov 2024Growth consultancy for alternative investment firms. Fractional CGO services, positioning and GTM strategy, golden pitching, branding, messaging, marketing and sales infrastructure, cost streamlining, process optimisation and product closure. True marketing in a confused space. After spending 10 years as a senior-level asset raiser, I made the strategic shift to consultancy. Drawing on my significant experience in business development from blue-chip Hedge Funds to scrappy startups. I delivered measurable results across a broad remit - launching 40+ funds and investment vehicles, optimising internal processes, enhancing product strategy, and driving tangible increases in awareness and investment.At the heart of my approach was a relentless focus on creating coherent, impactful messaging. Not only did that allow my clients to raise assets, but also fostered deep trust through consistent and tailored communication. Furthermore, I excelled at designing and implementing creative, high-impact visual solutions that drove immediate engagement.Whether leading the strategic vision or rolling up my sleeves to tackle operational challenges, I consistently demonstrated the agility, emotional intelligence, and persuasive communication skills required to navigate ambiguity, align diverse stakeholders, and increase assets under management. -
PartnerMygale Jun 2015 - Sep 2016London, GbChief Marketing Officer at an early-stage event-driven hedge fund. -
DirectorMaterial Difference Jul 2010 - Aug 2015Award-winning consultancy firm for Alternative Investments. Outsourced CMO services, positioning, golden pitching, IR, branding and messaging. True marketing.We specialize in:1) Unique Selling Point identification. We help you identify your Unique Selling Points versus your peers, capitalise on your strengths and address any weaknesses. An impartial eye adding valuable feedback. 2) Visuals: All about how you look! Logo, colour scheme, document templates and design. We are experts at bringing out your individuality and translating it into a beautiful brand.3) Strategy: We want you to be prepared. We help you put together a sales process including all the elements needed for an efficient active and passive marketing strategy. It’s your guide to successful asset raising.4) Documents: Presentations, newsletters, teasers, DDQs, fact books, corporate brochures and websites. We put together the materials, including design and contents. We help you highlight your USPs and make sure they are reflected across all your documents.5) Presenting; to hedge fund investors, roadshow training, due diligence meetings and conference preparation. We help you construct the best pitch incorporating your presenting style and strategy for different types of events. We also run a number of customisable courses to help fund managers pitch and present to sophisticated investors. -
Head Of DistributionElgin Capital Jul 2008 - Sep 2010GbHead of distribution for a multi-award winning Alternatives Manager. Still managing to raise assets in the most challenging environment in history. -
Director, Hedge Fund SalesThreadneedle Investments May 2006 - Jun 2008
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Head Of Single Strategy Hedge Fund MarketingErmitage Group Mar 2004 - Dec 2005St Helier, Jersey, Gb -
Head Of Hedge Fund MarketingTrafalgar Asset Managers Jul 2001 - Mar 2004Gb
Lucy Meiland Skills
Lucy Meiland Education Details
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UclScience Communication -
King'S College LondonMolecular Genetics And Biochemistry
Frequently Asked Questions about Lucy Meiland
What company does Lucy Meiland work for?
Lucy Meiland works for After Yellow
What is Lucy Meiland's role at the current company?
Lucy Meiland's current role is Versatile | Creative | Results-Driven.Alternative Investments and Frontier Tech..
What is Lucy Meiland's email address?
Lucy Meiland's email address is lu****@****nce.com
What schools did Lucy Meiland attend?
Lucy Meiland attended Ucl, King's College London.
What skills is Lucy Meiland known for?
Lucy Meiland has skills like Hedge Funds, Alternative Investments, Fund Of Funds, Investment Management, Asset Management, Private Placements, Marketing Strategy, Fixed Income, Strategy, Marketing, Asset Managment, Sales.
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