Lucy Meiland Email & Phone Number

Transformative, full-system growth for alternative investment managers.The After Yellow Methodology helps you grow your assets more efficiently, more consistently, and more sustainably. We are bringing cutting-edge growth programs to alternative investment managers, for the first time.Our full-system methodology optimises every aspect of your investor journey, from demand generation to long-term retention and re-engagement.* Free up your team to focus on high-value investor interactions* Build in-house expertise to create enduring value* Implement a scalable, data-driven growth strategy* Increase investor demand, retention and lifetime value* Optimise every touchpoint on your investor's journey

London, England, Gb

I’m the Swiss army knife of B9Lab, I'm brought in when our clients have a problem that needs solving, an opportunity to explore, or a roadblock to overcome. I thrive on tackling diverse challenges and delivering measurable, sustainable outcomes. Here are some of my key contributions:* Team Lead: I manage a diverse team including internal and external provisions not just of B9lab but of some of our clients. Including project management, product delivery, marketing, sales, partnerships, design, PR, and advertising.* Academy Architect: I led the launch of the Interchain Developer Academy, delivering the project under budget and on schedule. This initiative has been a resounding success, with plans to educate 5,000 developers in three years.* Thought Leadership: I authored an industry-leading white paper on web3 developer adoption, cementing B9Lab as the leader in the field. This document continues to attract a steady stream of inquiries.* Grant Program Architect: I designed our grant program offering to bolster our clients’ strategic objectives whilst fortifying their ecosystem, whether it’s brand consolidation, value promotion, testnet engagement, or funding preparation.* Key Account Strategist: During a critical transition for one of our largest clients, I stepped in as c-level account manager, doubling client billing and providing valuable support.* Community Program Architect: One of my most rewarding projects was the promotion and sponsorship of our community programs, securing partners to sponsor deserving developers, enhancing diversity and inclusion in web3.* Business Strategist: In response to a surge in hiring requests, I established our talent service. As the industry evolved, I recommended its discontinuation to reallocate resources more effectively.* Prudent Project Advisor: I am not afraid to advise against projects if needed. I’m data and research-driven, and always seek diverse perspectives.

London, Gb

My work here overlaps with the consulting arm of B9lab. I am parachuted in to solve problems, explore opportunities and overcome roadblocks. B9lab Academy is the education arm of B9lab and provides training in Web3 through synchronous learning. B9lab Academy has trained +16,000 students in +160 countries across multiple blockchain protocols. People in our community work across the entire space and bring that knowledge and experience to B9lab.

Growth consultancy for alternative investment firms. Fractional CGO services, positioning and GTM strategy, golden pitching, branding, messaging, marketing and sales infrastructure, cost streamlining, process optimisation and product closure. True marketing in a confused space. After spending 10 years as a senior-level asset raiser, I made the strategic shift to consultancy. Drawing on my significant experience in business development from blue-chip Hedge Funds to scrappy startups. I delivered measurable results across a broad remit - launching 40+ funds and investment vehicles, optimising internal processes, enhancing product strategy, and driving tangible increases in awareness and investment.At the heart of my approach was a relentless focus on creating coherent, impactful messaging. Not only did that allow my clients to raise assets, but also fostered deep trust through consistent and tailored communication. Furthermore, I excelled at designing and implementing creative, high-impact visual solutions that drove immediate engagement.Whether leading the strategic vision or rolling up my sleeves to tackle operational challenges, I consistently demonstrated the agility, emotional intelligence, and persuasive communication skills required to navigate ambiguity, align diverse stakeholders, and increase assets under management.

London, Gb

Chief Marketing Officer at an early-stage event-driven hedge fund.

Award-winning consultancy firm for Alternative Investments. Outsourced CMO services, positioning, golden pitching, IR, branding and messaging. True marketing.We specialize in:1) Unique Selling Point identification. We help you identify your Unique Selling Points versus your peers, capitalise on your strengths and address any weaknesses. An impartial eye adding valuable feedback. 2) Visuals: All about how you look! Logo, colour scheme, document templates and design. We are experts at bringing out your individuality and translating it into a beautiful brand.3) Strategy: We want you to be prepared. We help you put together a sales process including all the elements needed for an efficient active and passive marketing strategy. It’s your guide to successful asset raising.4) Documents: Presentations, newsletters, teasers, DDQs, fact books, corporate brochures and websites. We put together the materials, including design and contents. We help you highlight your USPs and make sure they are reflected across all your documents.5) Presenting; to hedge fund investors, roadshow training, due diligence meetings and conference preparation. We help you construct the best pitch incorporating your presenting style and strategy for different types of events. We also run a number of customisable courses to help fund managers pitch and present to sophisticated investors.

Gb

Head of distribution for a multi-award winning Alternatives Manager. Still managing to raise assets in the most challenging environment in history.

St Helier, Jersey, Gb

Gb

Science Communication

Molecular Genetics And Biochemistry