Lucy Lamont (Milson) Email & Phone Number

Hamilton

Marketing Manager for the Demant brands; Oticon, Bernafon & Philips within the UK & Ireland private market.

Hamilton And London

• Key role in project managing a successful company rebrand with responsibility for creating a new brand identity; including associated marketing collateral and website design, allowing the company to widen its client base. • Management and control of marketing and rebrand budget, including cost control.• Evaluation of company-wide marketing activities.• Creating and implementing a marketing strategy to maximise client reach and brand awareness.• Supporting the company sales process by compilation and analysis of internal and competitor sales reports. • Organisation and facilitation of a variety of strategically orientated tasks, including seminars and market research. • Involved with identifying networking opportunities and growing Asset House’s client network.• Liaising with our chosen charity to identify opportunities to support the charity; maximising benefit of charity affiliation to the Asset House brand. • Advising on search engine optimisation and website maintenance.

The Saltire Foundation is a groundbreaking undergraduate internship and fellowship programme established to develop the next generation of Business leaders. In the summer 2013, as a Saltire Scholar, I undertook a marketing internship in San Diego California with an international company - Envision Solar. This provided me with an excellent learning and development opportunity to take forward in to my career. Since completing my internship I am now part of the Saltire Foundation Alumni, which allows me to be part of a great network of very talented individuals. Furthermore, I am a Brand Ambassador for The Saltire Foundation which involves me being a Saltire Champion and interviewing potential 2014 scholars.Key Achievements:• Highlighted in an international case study due to the success of my Internship with the Saltire Foundation.• Asked to speak to students on behalf of The Saltire Foundation.

• Implemented a new company-wide marketing strategy. • Designed multiple websites, generated creative marketing material and produced targeted adverts.• Responsible for E-Commerce website in order to develop online sales through content management, targeted advertisements and website design.• Account Management for existing and newly sourced resellers worldwide.• Provided direction and guidance to external agencies to meet the company’s defined marketing objectives.• Conducted and measured integrated marketing campaigns to increase sales and brand awareness. • Collated information and data from related markets, competitors and consumers and presented findings by creating strategic marketing plans. • Created monthly financial forecasts for sales income. • Managed assigned projects across the team in relation to time and budget management.• Worked with Customer Relationship Management (CRM) systems to ensure effective customer management.• Managed the companies Facebook, Twitter and LinkedIn accounts creating engaging content using Hootsuite software• Facilitated external partnership link up to the brand by an on-line marketing campaign.

San Diego, California

Responsibilities:• Marketed EV ARC product launch. Post launch analysed media coverage for marketing booklet to clients and investors to highlight impact. • Facilitated EV Tech, Michigan Expo. created display area, marketing materials.• Designed presentations for the CEO for Investors and potential customers.• Created potential client contact list for the CEO and sales team to approach.• Used CRM software to send e-newsletters, press releases; tracked the results and reported to Marketing Manager. Key Achievements: • Principle role in Product launch, described by the CEO and in various press and social media as a great success.• Developed marketing materials, now standard in company marketing.• Positive feedback on my work; included being described as very creative.

Duties: Implemented a new marketing strategy; introduced social media marketing as a targeted advertising and communication tool; product buying Results: the company gained more customers and increased sales as a result of changing marketing practice while reducing expenditure on marketing budget.

Motherwell, United Kingdom

Analysed the effectiveness of the company’s recent rebrand. Analysed of the company’s marketing strategy Undertook market research in order to improve the company’s website and to gain information on how the company could be improved. – created and sent out questionnaires and carried out interviewsProduced a report on the company’s findings and recommendations and presented this to the Company Board of Directors.

Ba (Hons), Business With Marketing, 2:1

Activities and Societies: Marketing and communications society, Marketing Social CommitteeI was the only student to be accepted directly.

Hnd, Business, Aaa

Graded Units - AAA Achieved the highest mark for all 3 of the graded units I completed. This gained me direct entry into second year.