Lucy Merrill Email & Phone Number

New York, Ny, Us

New York, New York, United States

+ Head of design and implementation of key processes, technology infrastructure, and resource alignment to enable go-to-market operations across sales and marketing activities aimed at our primary markets.+ Drive operational cadence enabling performance across key sales, marketing, financial and operational initiatives in various target segments, and lead tracking, analysis, and reporting of key performance indicators and pipeline metrics.+ Head of clinical / brick & mortar expansion. Manage lease negotiations, loans and financing (SBA loans), contractors, lawyers, insurance, team onboarding, budgets, and process implementation.+ Lead team expansion to drive business growth while overhauling company culture and process to foster career growth, structure, and policy implementation. Implemented through full-scaled employee training and development program combined with HR policies, handbook and systems.

Greater Denver Area

As the Manager of Marketing Operations at Airhead Sports Group (ASG), the leading manufacturer in watersports and snow sports, I was responsible for direct oversight and strategy on marketing initiatives to reach brand awareness and sales goals for three separate brands: Airhead, Sportsstuff and Yukon Charlie’s. I helped shape the brand that Airhead is today and heading tomorrow within multiple facets publicly and internally.

Vail, Co

Responsible for each detail from ideation and strategy to managing and activating small- and large-scale events across the nation. Working cross-functionally with internal and external teams to develop award-winning campaigns to ultimately help clients surpass goals and reach new heights.+Experiential marketing and sponsorship specialist on behalf of world-class brands including Anheuser-Busch, Nature Valley, Burton, GMC, Audi, Vail Resorts and LifeStraw to give guests once in a lifetime experience to elevate overall engagement and targeted brand awareness.+ Lead and modernized cross-platform marketing strategy for all large-scale events, festivals and brand activations such as the Burton US Open, Jackson Hole Rendezvous, and Vail Snow Days driving ticket sales, brand awareness, sponsorship sales and overall event success.

Denver, Co

Responsible for creating, managing and implementing multi-faceted campaigns and strategic plans for international, national and local companies focusing on public relations, events, advertising, social media, digital and content marketing with a specialty in energy, food and agriculture. Working cross-functionally with internal and external marketing teams and contractors including experts in public relations, website development, search engine optimization, advertising and graphic design.

Boulder, Co

+ Updated and tracked website content and social media platforms of sovrn Holdings, Inc. to ensure our publishers and industry followers stayed informed and up to date with updates and company happenings.+ Assisted the VP of Marketing and Marketing Coordinator with establishing detailed processes for internal and external facing communications.+ Developed and submitted award applications and speaking proposals to ensure consistent engagement within the adtech industry.+ Maintained a detailed system of the company’s internal and external efforts to consistently keep all pertinent information up to date and accessible.

Bachelor Of Business Administration (Bba), Marketing

Activities and Societies: Chi Omega Sorority, Collegiate LacrosseMarketing

Study Abroad, Finance, Economics

International Finance