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10+ years’ experience leading global partnership campaigns and FMCG brand activations, with some of the longest serving and active brands in sport and entertainment – predominantly with Asahi International, Brown-Forman, Diageo & Unilever. Key responsibilities include establishing strategic direction, activation planning and execution, and the effective management of Wasserman teams, clients, rightsholders and senior stakeholders across multiple territories.
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Group Account Director - MotorsportsCsm Sport & Entertainment Apr 2022 - Apr 2023London, England, United Kingdom -
Senior Director, Account Management & Event MarketingCsm Sport & Entertainment Apr 2021 - Apr 2022
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Director, Account Management & Event MarketingCsm Sport & Entertainment Feb 2019 - Apr 2021London, United Kingdom
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Senior Manager, Account Management & Event MarketingCsm Sport & Entertainment Jan 2018 - Feb 2019London, United Kingdom
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Event Marketing ManagerCsm Sport & Entertainment Dec 2015 - Jan 2018London
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Account ExecutiveCsm Sport & Entertainment Sep 2013 - Dec 2015London, United Kingdom
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Account ExecutiveTpf - The Promotions | Publicity Factory Jun 2012 - Sep 2013London, United KingdomFirst graduate position after completing my degree, working on a selection of marketing communications projects, predominantly for Sky Rewards, BSkyB’s customer loyalty programme.Clients include: BSkyB, Disney, 20th Century Fox, Warner Brothers, ESPN, RFU, Foxtel, AEG and WWE.During the Olympics I also worked with Foxtel and The Corporate Method (Australia) on their London 2012 hospitality programme where my key responsibilities included scheduling and planning of activities… Show more First graduate position after completing my degree, working on a selection of marketing communications projects, predominantly for Sky Rewards, BSkyB’s customer loyalty programme.Clients include: BSkyB, Disney, 20th Century Fox, Warner Brothers, ESPN, RFU, Foxtel, AEG and WWE.During the Olympics I also worked with Foxtel and The Corporate Method (Australia) on their London 2012 hospitality programme where my key responsibilities included scheduling and planning of activities, supporting event management tasks, and managing the distribution of corporate tickets. Show less -
Student - Final YearBournemouth University - Bsc (Hons) Sports Management Sep 2008 - Jun 2012Bournemouth, United KingdomAfter a year working for IFM Sports Marketing Surveys as part of my degree, I returned to BU for my final year of study, successfully completing assignments in marketing communications, strategy & leadership and global perspectives in sport. My dissertation study investigated the impact of the 2011 UK TV rights deal for Formula 1, which reduced the coverage on free-to-air television as Sky obtained the rights to broadcast the sport live on one dedicated subscription service channel… Show more After a year working for IFM Sports Marketing Surveys as part of my degree, I returned to BU for my final year of study, successfully completing assignments in marketing communications, strategy & leadership and global perspectives in sport. My dissertation study investigated the impact of the 2011 UK TV rights deal for Formula 1, which reduced the coverage on free-to-air television as Sky obtained the rights to broadcast the sport live on one dedicated subscription service channel. I graduated from Bournemouth University with a first class honours degree in (BSc) Sports Management in June 2012. Show less -
Research AssistantIfm Sports Marketing Surveys Nov 2010 - Aug 2011Wisley, SurreyThis role involved completing a number of different market research projects for global brands, sports teams and major sports events to deliver critical sponsorship analysis and evaluation.Clients included: Vauxhall, RBS, Heineken, Brains, Rolex and Hilton. -
Media AnalystIfm Sports Marketing Surveys Jun 2010 - Nov 2010Wisley, SurreyAn undergraduate role analysing Formula One sponsorship coverage within global online media for the Formula One Teams’ Association (FOTA).
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Volunteer Event OrganiserRelays Mar 2009 - Apr 2010DorsetVolunteer work in Sport and Culture (part-time)RELAYs is an organisation in Dorset which aims to organise and run events related to sport and culture, with a particular interest in promoting the legacy of the 2012 London Olympics. From this work I gained my V50 award for over 50 hours recognised volunteer work.
Lucy Owen Skills
Lucy Owen Education Details
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Simon Langton Girls' Grammar School, Kent
Frequently Asked Questions about Lucy Owen
What is Lucy Owen's role at the current company?
Lucy Owen's current role is Global Partnerships & Activation Strategy - Motorsport at Wasserman.
What is Lucy Owen's email address?
Lucy Owen's email address is lu****@****l.co.uk
What is Lucy Owen's direct phone number?
Lucy Owen's direct phone number is +4420759*****
What schools did Lucy Owen attend?
Lucy Owen attended Bournemouth University, Simon Langton Girls' Grammar School, Kent.
What are some of Lucy Owen's interests?
Lucy Owen has interest in Marketing, Formula 1, Sponsorship And Advertising, Motorsport.
What skills is Lucy Owen known for?
Lucy Owen has skills like Ict, Microsoft Office, Database Management, Survey Research, Time Management, Organisational Skills, Teamwork, Copywriting, Promotional Copy, Research, Event Planning, Coordinating Events.
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2dmu.ac.uk, echamicrobiology.com
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