Lucy Putt Email & Phone Number

Poole, England, United Kingdom

A secondment role covering a maternity leave

Poole, England, United Kingdom

Poole, Poole, United Kingdom

Inspiring and leading a team of 6 marketing experts locally placed to support the RNLI's regions and communities in their marketing, funding and communication aims in order to reach the RNLI's business plan and key objectives.The Senior Regional Marketing Manager plays a pivotal role in the Senior Marketing leadership team ensuring that the voice of.

Poole

Responsible for the managing, planning and implementing of a product portfolio and suite of campaigns to successfully deliver attention, behaviour change and engagement targets across identified priority segments.

Poole

Product Marketing Manager responsible for managing a team of 6 to deliver a portfolio of campaigns to deliver new supporter acquisition, behaviour change or income.

As Marketing Manager I was a member of the senior leadership team for the Weymouth Cluster responsible for driving visitor ticket sales and championing the guest experience through the development of a strategic marketing plan including PR, advertising, promotions, new launches and events development.

Bournemouth, United Kingdom

Imagine Publishing was the UK’s fastest growing independent specialist publisher during the time I worked there. With over 20 print magazines, 35 websites and a range of books, discs and interactive products they developed a range of innovative and exciting new print and digital media products. As Head of Subscriptions I was a member of the leadership team.

• Management of all media planning for Bathstore using above and below the line media channels including TV, Inserts, Radio, Outdoor and Exhibitions
• Planned and launched Bathstore’s first co-ordinated advertising campaign which contributed to record LFL growth in the 2006/7 financial year
• Creation and management of online marketing strategy
• Procurement and management of internal and external suppliers and agencies including media, creative, PR, online and research
• Developed a store opening support programme including to maximise awareness of the store’s location and product offering to the local community all on very tight budget
• Initiated building relationships with quality brands associated with bathrooms to reinforce the quality element of the Bathstore brand by association through joint promotions

• Planning and execution of offline customer recruitment campaigns
• Control and management of offline acquisition budget to meet targets
• Was identified as the project manager to co-ordinate the launch of new segment mailings in line with revised customer proposition launched in May 2006.
• Managed direct marketing activity which annually included over 25 million inserts, 6 million door drops and comprehensive television campaigns across terrestrial and digital television channels supported with national.
• Executed a new exhibition strategy for Screwfix to be in line with the development of the business into a multi-channel retailer allowing for customer research, sales and customer recruitment areas within a modular.

• Managed integrated marketing campaigns for divisions using direct mail, email and telephone marketing
• Developed new brand literature for core services to simplify and explain available services in clearer detail – this campaign uplifted response by 5%
• Responsible for planning event strategy, managing 5 corporate and up to 15 division specific events per year plus sourcing new opportunities to speak to the target audience of Local Authorities
• Presiding ‘Brand Guardian’ for all creative and customer communication
• Procurement and management of external strategic and creative agencies

• While on a temporary contract covering maternity leave responsible for analysing response results from direct mail campaigns, generating reports and conclusions to help with future creative planning
• Conducting competitor analysis on insurance products to gauge against the dominant presence in the market and generate recommendations on how to increase Direct Line’s market share
• Based on research and results worked on developing campaign ideas to increase take up rates from door drops and direct mail campaigns
• Co-ordinated the brand bible which held all brand guidelines, examples of live and successful creative from each product