Lucy Rendler-Kaplan Email and Phone Number
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Lucy Rendler-Kaplan is a marketing & PR veteran, with over 17 years of experience in product launches, R&D, field marketing management, public relations and social media marketing. Both in-house and as a consultant, Lucy has created, developed and managed marketing projects for organizations including: Red Bull North America, ONE Coconut Water, Camel, Lipton and Ethos Water, to name a few. In 2013, Lucy left corporate America to work as a consultant, focusing on small businesses and start-ups to design effective social media and marketing strategies to jump start brand growth, in addition to strategic business development efforts, she directs media relations, branding, advertising and website development.As a social media consultant, Lucy works with companies in auditing their current social media efforts and creating a comprehensive social media strategy that aligns company-wide objectives through social business practices. Specialties: Social MediaPRE-CommerceInfluencer MarketingRestaurant Management and MarketingEvent MarketingMedia BuyingSales - beverage specificVenue ContractsBrand Marketing/ManagementBusiness Planning Consumer ResearchCategory & Brand AnalysisBrand PositioningSecuring customer loyaltyRecruiting, Hiring, Training part time staffTeam BuildingNon-traditional & Lifestyle MarketingArtist & Athlete ManagementCause MarketingSpeaks Spanish
Arkay Marketing & Pr
View- Website:
- arkaymarketing.com
- Employees:
- 1
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Founder - Arkay Marketing And PrArkay Marketing & Pr Aug 2008 - PresentWww.Arkaymarketing.Com(client list available upon request)•Brand development, web site traffic growth, developing brand strategy and analytic systems•New Product Development, Branding, Positioning, Package Design and Presentations•Assist with managing the client's corporate brand and ensuring internal and external parties adhere to the company’s style guide and requirements•Assist the team in producing regular weekly and monthly reports, and analysis focused on sales & marketing funnel conversion metrics•Manage client social media strategies and online presence including: assisting in the development of brand voice, monitoring conversations about the client's company brand and its competitors, as well as assisting with reporting and analysis of social media data•Strategic Consulting, including business plan & sales strategy development•Help with various marketing programs and ad hoc projects as needed•Experience in selling product into stores at national, regional and store level•Public Relations•Skilled in developing Influencer Marketing Programs•We offer nationwide demo teams that are trained to work both in-store demos, as well as community, local and large scale events•Blogging (samples in profile and provided upon request) -
Director Of MarketingBraingear May 2016 - Aug 2016• Create and develop channel based consumer marketing plans and activities that drive consumer pull.• Manage all consumer marketing activities in the market including: product logistics, idea development, event collateral, sampling opportunities and possible promotional agency management.• Managing chosen social media agency; creating content to promote the brand and build brand awareness and adoption, copywriting, conception and implementation of ads.• Develop and manage annual marketing budget.• Develop strategies with Sales Directors that are inline with overall brand objectives.• Have established relationships with key personnel at relevant retail accounts• Develop, plan, and coordinate co-marketing initiatives with complementary, third-party brands that help drive sales and secure additional merchandising opportunities. • Manage the Company’s field marketing and field sales resources and develop and execute in-store campaigns.• Work with creative resources to conceptualize and develop required merchandising displays and other marketing collateral, including point-of-sale, in-store signage, brochures and coupons.• Maintain channel marketing calendar and coordinate marketing programs that includes overseeing forecasting, ordering and distributing collateral required for programming.• Recruit, on-board, and manage field marketing teams.• Identify relevant scenes that are applicable to the BrainGear brand. • Relationship building.• Demonstrate budget management, track local expenditures to ensure P&L compliance on an ongoing basis and allocate funding as needed to meet marketing budget and sales goals.• Design, develop, and promote strategies, policies and programs that further enhance the BrainGear brand image.• Complete monthly sales & marketing reports which detail active and pending sales and marketing opportunities. • E-Commerce management including, but not limited to Amazon programming. -
Marketing Manager + Social Media/Public Relations/Special Events ManagerOne Coconut Water (O.N.E. Natural Experience) Mar 2007 - Jan 2013United StatesResponsible for: brand development, product placement (TV/film), event coordinaton, marketing strategy, sponsorships (nationally touring recording artists, NFL teams/players including the GB Packers, Philadelphia Phillies, and Cleveland Browns, other athletes) consumer research, line extensions, point-of-sale, packaging, website (writing/development), promotions, field staff management, and all areas of social media. 20+ direct reports nationwide, also responsible for all PR for brand -
Program ManagerBfg Communications Feb 2007 - Mar 2008Responsible for all aspects of the Camel Event Program in Los Angeles, CA. -
Market Development ManagerBoo Koo Energy Drink Dec 2004 - Dec 2005Responsible for coordinating ride alongs with distributor, Haralambos. Opened over 100 new accounts in the first year of employment. Responsible for developing and placing POS in retail accounts, in-store demo coordination
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Team ManagerRed Bull North America 2001 - 2003Implemented HQ strategies to the field through the Mobile Energy program and Student Brand Manager program Responsible for overseeing and managing 2 sampling teams and managed the local market relationships, including 5 college campuses and studentsCoordinate and managed area marketing events, built the brand image through relationships within key market user groups, generated creative and cost-effective marketing concepts, and managed Red Bull eventsOne leader of the Chicago cell team responsible for creating weekly agendas, task lists, and time lines in order to achieve market specific edgy and innovative programs 25 direct PT reports.
Lucy Rendler-Kaplan Skills
Lucy Rendler-Kaplan Education Details
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Project Management -
English Composition -
Niles North High School
Frequently Asked Questions about Lucy Rendler-Kaplan
What company does Lucy Rendler-Kaplan work for?
Lucy Rendler-Kaplan works for Arkay Marketing & Pr
What is Lucy Rendler-Kaplan's role at the current company?
Lucy Rendler-Kaplan's current role is Marketing, Social Media and PR professional, specializing in Health/Wellness, CPG, Beauty, Cannabis and R&D..
What is Lucy Rendler-Kaplan's email address?
Lucy Rendler-Kaplan's email address is lu****@****aol.com
What is Lucy Rendler-Kaplan's direct phone number?
Lucy Rendler-Kaplan's direct phone number is +141546*****
What schools did Lucy Rendler-Kaplan attend?
Lucy Rendler-Kaplan attended Keller Graduate School Of Management Of Devry University, Northeastern Illinois University, Niles North High School.
What are some of Lucy Rendler-Kaplan's interests?
Lucy Rendler-Kaplan has interest in Virgin America, Nfl, New York City, The Killers (Band), Youtube, Health, Children, Nba, Education, Environment.
What skills is Lucy Rendler-Kaplan known for?
Lucy Rendler-Kaplan has skills like Social Media Marketing, Brand Development, Public Relations, Social Media, Marketing Strategy, Facebook, Social Networking, Sponsorship, Event Planning, Brand Awareness, Blogging, Marketing Communications.
Not the Lucy Rendler-Kaplan you were looking for?
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Lucy Rendler Kaplan
Skokie, Il -
Lucy Rendler-Kaplan
Los Angeles, Ca1kaplan.com
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