Lucy Seiler Email & Phone Number

I am a marketing enthusiast, knowledgeable about product marketing, and intrigued by Go-To-Market strategy, growth-hacking, customer experience optimization, and circular economy.I love marketing because it is the ultimate combination of left- and right-brain thinking, breaking the default mode through data, consumer insights, and creativity. I am motivated to solve tough strategic challenges through cross-functional collaborations that lead to measurable growth and elevated consumer experience.Areas of Focus: Brand Management| Digital Marketing and Content Creation| Influencer Marketing| Customer Experience| Customer Profiling| Innovation Performance Management| Go-To-Market strategy| Business DevelopmentIndustries of interest: Tech| Financial Services| Pharma| Retail| and othersProfessional Skills: Market research| Active Listening| Time Management| Adaptability| Team Work| Creative Thinking| Problem Solving| Basic knowledge of machine learning & programming with R| Storytelling |Microsoft Office | Editing skills in Photoshop, Lightroom, Premiere ProThere is a real person behind this profile, too! In my free time, you might find me: hiking, skiing, diving, taking and editing scenic pictures, cooking or playing card games with friends, playing the violin, and listening to podcasts and audiobooks on for example behavior psychology. My recent favorite book is “Never Split the Difference” :)My current two marketing insights: (1) The key to exponential growth is low customer acquisition costs. However, companies falsely assume that customer acquisition is solely accomplished through advertisement and sales. Companies must reduce time to first value, accelerate adoption, and stimulate customer advocacy to rise above the noise. We live in a social environment where word-of-mouth has taken on a new meaning. It is so powerful that looking up product reviews on the internet has become integral to one’s purchasing decision. One way to increase customers’ likelihood of sharing good stories about your company is to intentionally embed talk triggers into the customer journey.(2) Reasons why customer churn is due to bad customer experience, inappropriate customer expectations, and sloppy handoffs. For example, one issue is digitization. Online integration should support and make life easier for customers. Instead, poor omnichannel integration makes customers leave. Thus, it is vital to identify pain points, understand the issue at hand, and iterate innovative solutions to accelerate seamless digital and e-commerce strategies.