Lucy Sinclair Email & Phone Number

London, Gb

Biella, Piemonte, It

Purfleet, Essex, Gb

Best value, inspirational cruises from the UKPrivate Equity investment firm Njord Partners LLP are the major shareholder

Mountain View, Ca, Us

Led large team of Data Analysts, Data Scientists, Research, Strategy and Content Marketing, driving revenue growth for Google and YouTube B2B, Pixel and Search in Europe, Middle East and Africa

London, Gb

London, Gb

International tourism destination, the world’s busiest theatre delivering daily live events in three iconic London venuesReport to CEO, Executive Board member and attended Board of TrusteesLed team of 60* Increased financial capacity of venue by 20% through new dynamic pricing strategy* Grew consumer revenues to more than double the market average* Digital marketing transformation increased customer retention by 300% and reduced cost by 1/3rd

London, Gb

Member of the Marketing Committee for the UK's Industry body for news media publishers

London, England, Gb

JPI Media, formerly Johnston Press plc and now National World plc was a FTSE listed national and local multimedia news organisation in UK, with a new activist investor board and exec team, in a disrupted industry undergoing massive structural shifts due to digital transformation. Owner of 200 local media brands and advertising platformsReport to CEO, Executive Board memberLed team of 130P&L accountability for consumer revenues* supported CEO/CFO with company strategy, beyond the marketing function including preparing the company for M&A which resulted in a successful sale and exit* Restructured marketing function to deliver cost efficiencies of 40% and up-skill team* Transformed consumer subscriptions to be profitable* Achieved digital audience growth of 29%

London, Greater London, Gb

PAMCo – Audience Measurement for Publishers is the JIC (Joint Industry Currency) for published media, using approved world leading methodology. It produces de-duplicated brand reach allowing users to carry out reach & frequency planning to better commercialise publisher audiences across all platforms. I represented local media News Publishers across the UK, with the IPA (representing advertisers) and the PPA (representing magazine publishers) to found this new JIC

London, England, Gb

The BBC is the world’s leading public service broadcaster, managing a portfolio of Television services, alongside 10 UK-wide radio networks, 39 local radio networks, and digital services including BBC News, Sport, CBBC, CBeebies, iPlayer and BBC SoundsBBC Future Media Board memberReported to BBC’s Global CMOPrevious roles 1998 - 2010: Head of Marketing BBC iPlayer, Head of Marketing BBC3 & Youth Audiences, Marketing Manager Radio, Proms & Live Events* 2012: achieved BBC's then largest ever digital audience for the 2012 Olympics, highly complex project requiring internal leadership of multiple divisions* 2007: Launched BBC iPlayer. Created the category of 'catch up TV' and won the Marketing Week Awards Grand Prix* 2002-3: Launched new media brands BBC 6 Music and BBC 3 Television* 2002: Finalist for The Marketing Society Young Marketer of the Year* 2000: Grew younger live events audiences for BBC Proms through digital expansion

London, Gb

Maternity cover, representing BBC on board of Freesat

London, England, Gb

Ba, Music

Bbc Senior Leadership Course

Coding For Digital Professionals

Education record