Lucy Stuart Email & Phone Number

Nottingham, United Kingdom

ResponsibilitiesManage and lead the strategic direction and delivery of marketing communications to residential customers that delivers against E.ON’s brand and commercial targets. Lead a virtual team across the business to deliver integrated campaigns against agreed KPI’s. Direct manage a campaign team of 6.AchievementsSenior campaign led a team to.

Led the delivery of advertising campaigns across a delivery of integrated commercial and brand campaigns through a full spectrum of marketing communications mediaAchievementsLed the implementation of a new radical brand communications platform and ensured the adoption across the business including all communication channelsManaged all advertising for.

End-to-end management of direct marketing campaigns to meet yearly sales target and deliver a positive return on investment. To utilise E.ON’s partnership with Tesco and Age Concern in targeting campaigns. Managed all operational aspects of the campaign process from planning, data selection targeting, to campaign performance and sale forecasting. Ensured.

Responsible for producing a quarterly and yearly retention marketing plan. All plans introduced a test and learn approach to demonstrate positive impacts on churn and justify spend. On a weekly basis, reported daily churn analysis by product trends to senior management.Managed and produced a winback communications strategy to ntl customers from the first.

The role included managing customer acquisition direct marketing activity within the south and central regions for ntl. Campaigns delivered across a range of advertising media channels including direct mail, regional press, magazine inserts and door drops.In addition, the role was responsible for managed monthly call centre capacity planning based on.

Managed an annual campaign plan to acquire and retain customers of Welcome and Shopacheck Financial Services. Ensured that all campaigns were evaluated and results learnings built into future campaign activity. This included test activity such as direct response through press, radio, door drops and directory advertising.

Supported the re-launch of Welcome Financial Services brand identity and delivering all product, sales and branch local marketing collateral for both consumer and business channels.

Responsible for collating marketing intelligence of the cosmetic and personal care market across Europe and presenting summarised reports of key findings to senior management. Working with a design agency, re-designed the company website and marketing literature.

Catalogue management of a range of primary art products to schools across the UK. Another key part of the role was to source products and develop own brand products.

Post Graduate Diploma, Cim Marketing

Cim Marketing Diploma

Ba (Hons) Product Design, Design

Hnd Packaging Design, Design

National Diploma - Graphic Design, Design

Activities and Societies: Also achieved 2 'A' Levels in Graphic Design and Art

9 Gcse’S (Including –English And Maths)