Lucy Taylor Email & Phone Number

Rugby, England, United Kingdom

Birmingham, United Kingdom

Midland Heart is a large social housing organisation with a turnover of £219m, employing 1500 people and managing 33,000 homes across 54 local authority areas in the Midlands.• As part of the senior leadership team, I led a multi-disciplined team comprising of digital customer marketing, internal communications and events management • Responsibility for performance, budgets, tenders and management of external suppliers• Developed the employer brand strategy by defining the employer value proposition, tone of voice guidance, social content plans and specific campaigns to increase traffic to the career webpages• Led the research, brand development and marketing strategy for a new city centre housing development of 95 apartments• Managed the content, photography, production and promotion of high profile documents such as the Annual Report, Financial Statements, Gender Pay Gap report, Corporate Plan and new business brochures• Planned, delivered and measured online and offline content to engage 70,000 customers across various touchpoints and channels including website, social media and direct mailings• Communicated the organisation's corporate plan, ensuring key messages underpinned their vision and values across all internal and external communications• Implemented engaging internal content to inform and motivate colleagues across wide spread locations through events, video, e-newsletters, visual displays and intranet blogs• Delivered creative campaigns to meet the project objectives of Directors and Senior Managers • Managed the content, organisation and production for engagement events including leadership conferences, awards and all staff conferences for 1400 employeesAchievements include delivering a brand refresh to re-align the brand with the organisation's future ambitions by launching new brand guidelines, clearer messaging and a revived tone of voice.

• Responsibility of 4 direct reports delivering a full range of in-house activity demonstrating excellence in internal communications and engagement, event management, direct mail, events, digital and design• Management of various communications projects managing deadlines, budgets and external suppliers • Responsible for the planning and delivery of corporate events including exhibitions, awards and annual staff conference• Managing the on-going development of key channels to deliver effective communications to improve reputation and engagement through the website, social media and intranet site.Achievements include delivering the annual staff conference to 1400 employees resulting in a 94% satisfaction rate; the highest in the history of running the event, and overhauling Midland Heart's 10 year old website to re-launch with a simplified site map, engaging videos and useful 'how to' guides for customers.

• Line management of 1 direct report• Managing the workflow and operational support requests for the whole team, ensuring activity was prioritised and met business needs• Delivering innovative marketing and communications campaigns from concepts to delivery with audiences ranging from stakeholders and board members, to staff, suppliers and customers• Leading the marketing strategy for the development of two new multi-million retirement villages, with responsibility for the communications and engagement activity with the local community, media and other influencers• Supporting new business activities such as conferences, exhibition stands and tenders• Delivering internal recognition and awards eventsAchievements include: • Planning and delivering the 'every contacts counts' safeguarding campaign which was short listed for a national CIM award for raising awareness levels internally and used as a best practice example for other local authorities and housing groups• Successfully managing and protecting the organisation's reputation through the development and opening of a new £3.4m housing scheme for homeless people using both proactive and reactive media relations and community engagement

- Website and intranet editor, developing structures, copy and uploading onto CMS- Organising photography, filming and motion graphics- Managed the design, production and print of corporate literature and other marketing materials such and tenant handbooks and merchandise- Managed a variety of campaigns to support the needs of front line operational teams with channels spanning bother internally and externally- Maximising PR opportunities by issuing timely press releases- Established relationships with media and coordinated reactive responses to press enquiries- Responsive PR lead for operational issues such as fires, anti social behaviour and gas safety

Coventry, United Kingdom

Responsible for gathering stories, writing and proof reading quarterly newsletters to 22,000 tenants quarterly and 2000 staff. Copywriting and designing customer literature and brochures.

Birmingham, United Kingdom

Provided proactive and reactive PR support to 374 restaurants. Coordinated media responses for the region to local media. Provided promotional support to a range of CSR programmes including football festivals and 'just bin it' campaigns. Coordinated activity for fundraising support to RMCC charity.

Professional Diploma- Level 6, Marketing

Bachelor'S Degree- First Class Honours, Public Relations, First Class Honours