Responsible for leading the sales organization and delivering sponsorship revenue for a world-class women's standalone professional bike race in Colorado.Sales Planning: Create a sales budget and strategy to meet and exceed the budgeted sales goals reported into the board of directors, while managing the sales team and their multiple accountsPartner Fulfillment: Lead a team of account executives to fulfill event sponsorships by partnering with the clients and helping them develop their activation plans while maximizing their sponsorship opportunities

Led the marketing team in the execution of a national marketing strategy for 68 running specialty stores across the country. Responsible for managing vendor relationships, building brand affinity and awareness and creating marketing strategies to drive store traffic and sales. Reporting to the SVP of Brand Marketing.Integrated Marketing Strategy: Led the company’s cross-functional integrated marketing strategy by collaborating with internal departments and brand partners to create unique and compelling campaigns to attract, engage and connect with our target audience. Go-To Market: Developed consumer-facing marketing strategies for retail locations while partnering with the digital and store sales teams to ensure execution.Brand Creative Oversight: Directed all marketing creative, including the oversight of brand standards while managing the in-store visual merchandising execution.Community Marketing: Oversaw the Field Marketing team to create localized activations in line with the global strategy the drive engaging experiences for customers and brand partners.Budget Management: Managed the marketing budget for stores and departmental overhead.

Senior leader on the marketing team that developed and executed the integrated marketing programs for the company’s 60+ annual endurance sporting events and five print media titles.Specifically responsible for: Branding Oversight – Responsible for leading the company’s branding initiatives including brand identification, logo creation, brand standards, marketing and advertising assets and toolkits, B2B marketing materials and digital and video production.Media Planning & Negotiations – Develop and plan the national and local advertising schedules for all event series and oversee the fulfillment and delivery of all ad materials.Promotional Calendar – Determine the overall promotional calendars for each event series and ensure alignment of internal departments for execution.Strategic Partnerships - Identified and cultivate key industry and media partnerships at a national and regional level.Digital/Direct Marketing – Worked closely with retained digital marketing agency and collaborate on strategies for SEM, SEO, re-targeting and social media marketing. Lead the internal email marketing team and maintain the company’s master email communications calendar.International Marketing – Served as a liaison to the London office to consult on collateral and advertising creation and overall local marketing plan development and execution.Department Management – Managed a team of 3 marketing brand managers, 5 in-house designers, the media marketing team and email marketing department. Agency Management – Negotiated contracts and serve as the main contact for company’s creative and digital agencies.Budgeting and P&L – Managed and oversaw the marketing department’s overhead budget, including monthly forecasts.

Responsible for launching the inaugural Rock 'n' Roll San Antonio Marathon & 1/2 Marathon - to become the largest inaugural running event and the largest Marathon & Half Marathon in the state of Texas. Overall event management and marketing campaign development responsibilities:Project Management: Overall P&L responsibility for the events and responsible for coordination between all internal departments and external relationships to align together in a successful event.Event Marketing – Created and implemented a national marketing campaign to secure event participation using television, radio, print advertising, direct mail, email marketing, digital promotions and grassroot campaigns.Brand Marketing – Developed and maintained the events branding including print and digital marketing collateral Public Relations – Worked with in-house PR team to write press releases and implement strategic media plans for the event. Also acted as the event spokesperson and performed interviews with local/regional outlets.Local Sales – Actively recruited local/regional event sponsors by pitching unique sponsorship packages that meet client’s needs.

Responsible for directing and overseeing all aspects of Marika’s marketing and public relations initiatives for the company’s three apparel brands. Reporting to the president of the company and performing the following duties:Brand Identification – Developed the brand standards for each of the company’s clothing lines to ensure a consistent messaging, logo representation and imagery across all visual merchandising and marketing efforts.E-Commerce Site Development – Re-launched the company’s e-commerce website and developed a comprehensive e-marketing campaign that resulted in a 75% increase year over year to online revenue.Design and Production – Planed and oversaw the production of all promotional and collateral materials including dealer catalogs, hang tags, point of purchase marketing materials, posters, postcards and any other marketing media on behalf of the company.Product Placement – Maintained relationships with fashion and fitness editors to secure product placement in print and on television.

Responsible for managing the national sponsor accounts for Elite Racing’s events. Clients include: Reebok, Foot Locker, Power Bar, GNC, Tylenol and Coca-Cola.Maintain relationship with existing sponsors and serve as the primary contact Responsible for the fulfillment of the clients sponsorshipProvide strategic advise to clients to create exposure through co-marketing campaignsManage clients ad placements and other promotional initiatives

Charity Fundraising: Organized a fundraising program for the American Red Cross, using the Boston Marathon as a vehicle to raise funds.Boston Marathon: Helped managed the John Hancock Elite Athlete Hospitality Program for international athletes participating in the Boston Marathon.US Olympic Track & Field Trials: Arranged housing, travel, athlete packages, on-site hospitality and competition schedules for the FILA sponsored athletes attending the 2000 Track and Field Olympic Trials.