Jacek Luczynski Email & Phone Number

Warsaw, Masovian District, Poland

Freelance consultant advising clients in areas revolving around New Product Development (NPD):Defining category trends: Desk and field research on category and consumer trends. Highlighting best practices and suggesting actionable steps for brands to get on trend. Future-proofing business operations: Help brands identify ways to maintain salency and stay relevant in culture.Concepting: Writing compelling brand concepts. Bringing concepts to life with brand manifestos, and core activation ideas.Naming: Helping generate names, and running naming workshops for marketing teams. Clearing and trademarking new product names.Rapid prototyping: Building product prototypes and mockups in the spirits and soft drinks categories. Consumer planning & testing: Setting hypotheses on consumer insights, evaluating brand concepts, and running consumer testing. Packaging and key visual development: Translating brand concepts into visual language.Brand activation development: Help translate brand concepts into activation ideas and these into marketing campaigns. Financial planning: COGS estimations, value chains, sales forecasting, P&L planning.Notable projects:2023 | Spirits | Remy Cointreau | EU | 6 MonthsMetaxa NPD Pipeline creation. Comprehensive ideation project, which resulted in a draft 5Y innovation pipeline. 2022 | Q commerce | JORK | EU & LATAM Working with the global leadership team to outline consumer shopping missions for the local teams to target. 2020 | Retail | Clarel | Spain Teaming with Touchideas to draw up plans for rebranding the biggest Spanish chemist’s shop chain into a beauty chain, leading up to the development of the first test store. 2019-2018 | OTC Pharma | USP Zdrowie | PolandLeading the development of Boosted dietary supplement shots from idea, through pack and liquid concept to the 1st consumer trials.Leading naming workshops for various marketing teams. Resulting in TRU Plus and Difortan brand names launching on the market.

Warszaw

Team leader of a 10 person marketing department, managing two umbrella brands - Aquael and Comfy. Responsible for:Putting in place new ways of working, championing closer cooperation with the engineering teamsGround-up development of comprehensive marketing plans for the Aquael brandDevelopment of key visuals and packaging for NPDs. Planning company-wide annual sales targets and innovation cycles as part of the leadership team.

London, United Kingdom

Development of new whisky variants at the Europe Innovation Team at Diageo global HQ. Responsible for leading the following innovation projects:COLUMBUS: Mainstream ‘taste like whiskey’ spirit drink for Russia for the emerging middle-class consumer. Brand: 51st State. WHITE BELL: Flavoured whisky variant for Bell’s for the Russian market. Brand: Bell’s Spiced. Successfully commercialized in Poland, Ukraine, and Russia. RUMOUR: Luxury Rum brand for the UK market. Brand: Angel’s Feast.MERCHANTS: J&B brand extension propositions for the Spanish market.SUNRISE: Non-age declared (NAD) Single Malt variant for Singleton. Brand: Singleton Malt Master’s Selection. Successfully commercialized globally.I led a cross-functional project team of up to ten people to develop new products for European markets.

Warsaw Area, Poland

My role is to be the creative engine that drives developing brands out of the marketing void. I balance creativity, business ambition and investment capabilities, preparing growth plans and establishing growth drivers. The role of Innovation Commercialization Manager has many dimensions :As the manager of the new, I look for best practice marketing activities across the company, sharing my ideas and activations with Global Brand Teams and R&EE markets Brand Managers.As the brand manager my brand-building efforts focus on on-line, in-store and on-trade brand events.As the advocate of change, I inspire and motivate internal and 3rd party teams, accustoming them to new solutions and ideas. I constantly strive to build great and productive relationships, breaking down barriers of disregard and doubt.As the Innovator, I challenge the status quo and look for solutions which have never been tried before. I take calculated risk in order to achieve extraordinary results.As the Angel Investor, I lobby to acquire funds for new brand roll-outs, create and manage P&Ls, manage budgets and negotiate costs.

Warsaw Area, Poland

Launching the LEGO Club project onto the polish market in Jun'12.Leading the roll out of LEGO Club in the R/V region.Achieving over 20k subscriptions in 6 months. Over 800 new members per week. Publishing 5 Club Magazine issues annually.

Warsaw, Masovian District, Poland

Managing the brands of Garnier Body Care and Garnier Hair Care

Master, Management And Marketing

Oversees Studies Programs: 2 semesters in Graz, Austria; 1 Semester in Daegu, South Korea.

Education record