Luda Chernyak Email & Phone Number

Greater St. Louis Area

Evaluate customer statements and narrative and determine level of urgency to escalate for investigation and resolution for a leading provider of medical countermeasures designed and engineered for use in emergency situations. • Perform complaint analysis and intake portion of investigations related to manufacturing, sales, and global shipment of epinephrine auto-injectors (EpiPen) to pharmacies worldwide for owner Mylan Pharmaceuticals.• Verify and enter complaint information into tracking system with accuracy and completeness; ensure each complaint is accounted for and assigned to an investigator; monitor status of complaint investigations to ensure timely completion.• Collaborate with cross-functional teams on a daily basis; validate complaints, gather data & trends, and supply replacements when necessary based on investigators and lab technicians performing engineering scientific evaluation.• Manage compliance with all FDA regulations, and local guidelines for pharmaceutical sales in 50 U.S. states and more than 30 countries around the world; ensure state of audit readiness by maintaining required documentation and GMP compliance.• Perform sample traceability; submit complaint samples to the lab for evaluation; request, collect, document and file technical documents; communicate / send completed complaint investigations to management.

Greater St. Louis Area

Transitioned into new role to fulfill personal passion following completion of training / certification as Cosmetologist at an upbeat, state-of-the-art salon providing clients with the utmost attention, courtesy and level of service.• Welcomed male and female customers, assessed their needs through consultation and analysis; ensured highest level of customer service via interpersonal, technical, and communication skills, and built a loyal clientele.• Recommended hairstyles and haircuts according to customer preferences and knowledge of styling trends; cut and styled hair, applied a wide variety of hair coloring, highlighting, blowouts, specialty styling, straightening treatments, extensions, and more.• Built and executed a personal marketing plan and utilized social media as a tool to acquire new customers.• Cross-sold hair care products, services, and treatments to generate incremental revenue.

Greater St. Louis Area

Served as strategic partner to Account Executives in translating customer advertising objectives into effective ad schedules for a provider of custom, scalable advertising and marketing services offered by Charter Communications, Inc.• Built and implemented plans to help grow local businesses of all sizes with custom, multiscreen Cable TV and digital advertising solutions backed by the power of data, innovation, community experts and unforgettable creative.• Collaborated with Account Executives in understanding the needs of clients and creating measurable, data-infused product and service proposals that ensured that clients’ overall advertising needs and brand objectives were met in alignment with budget.• Worked closely with Pricing and Inventory to ensure that all inventory was used effectively and priced appropriately.• Complied, prepared, interpreted and analyzed research data and incorporated into presentations and summary reports.• Studied Cable TV and Digital Media programming trends, consumer consumption behaviors and demographics to assist clients in targeting appropriate customers in various industries including automotive, healthcare, restaurants, and gyms.• Drove account strategy for retaining clients and positioning new business; managed client communications, conflict resolution, and compliance on client deliverables and revenue; partnered with Account Executives to evaluate campaign effectiveness.

Greater Chicago Area

Managed a team focused on building clients’ businesses through research, planning, negotiation and placement of media for an independently owned advertising and marketing agency specializing in building successful brands.• Supervised, led and trained a team of five Media Buyers to identify strategies and ideas that drove results and solved business challenges, while staying organized and communicating clearly in a fast-paced environment. • Planned, negotiated, and executed television, cable, radio, and digital media buys for a diverse portfolio of local Chicago businesses in various industries; efficiently managed client advertising (media) budgets.• Managed client related issues and cultivated solid client/vendor relationships to ensure account retention with clients including Hollywood Casino, Chicago Public Library Foundation, Field Museum, Horseshoe Casino, and Thunder Valley Casino Resort.• Collaborated and grew relationships with clients, vendors and internal account team using proven communication skills.• Established and met deadlines for development of projects and exceeded ROI expectations.• Updated account team on status of all client projects, campaign successes, and issues (deliverables).

Greater St. Louis Area

Promoted to supervise a team to negotiate, execute, and maintain high-quality traditional media marketing campaigns to the leading global brewer producing and marketing the world’s best-selling beers including Budweiser, Bud Light and Stella Artois.• Led and directed a team of four Media Buyers to manage local and cable television media buys to promote the Anheuser-Busch beverage portfolio in major markets nationwide, with a $14 million annual media budget.• Drove strong ROI through the monitoring, measuring, and in-depth target analysis of campaigns, and used data to optimize future effectiveness; worked directly with brand teams to ensure needs and requirements were met.• Compiled and reported audience composition information using Nielsen ratings software.• Provided quantitative and qualitative analysis of campaign delivery to maximize effectiveness on an ongoing basis.• Achieved and exceeded KPI goals through integration of promotional and added-value elements into existing marketing plans• Positioned media knowledge and demographics analysis to exceed company budget savings goals through negotiation.• Built and maintained internal and external relationships; coordinated efforts with Field Media, Ad Services, buyers and vendors.

Greater St. Louis Area

Recruited to plan Broadcast and Cable Television media activity for the A-B theme parks and the Bud Light beer brand.• Provided planning support, negotiated, and executed TV and cable media buys in local markets for Busch Gardens, SeaWorld, Adventure Island, and Discovery Cove theme parks with a $14 million annual media budget.• Created media campaigns to target appropriate potential consumers and achieve gross rating point goals.• Built a strong skill set and gained experience in local TV and cable media buying while learning to traffic radio spots and build customized plans in 50 different markets; completed flow charts, rotations, and allocations.• Established solid relationships with TV station reps., monitored post-buys, managed all discrepancies, and secured make goods.• Prepared and delivered reports and analyses pertaining to media negotiations to Senior Management.• Compiled and reported audience composition information using Nielsen ratings software.• Evaluated, recommended, and executed promotions presented by local broadcast media partners.

Greater Los Angeles Area

Recruited and promoted to buy media exclusively for client Sony Pictures in local markets across the U.S. for the world’s leading ad agency network providing award-winning creativity, strategic insight, and innovation.• Developed media strategies and media plans including research, negotiation, buying, and scheduling space and time for general market and Hispanic TV, cable, and radio in top-10 markets while maximizing the client’s media impact within their budget.• Monitored performance of all media buys, tracked rating units, and made recommendations on opportunities to optimize spend.

Bachelor Of Arts (B.A.), Communications With A Minor In Psychology

Activities and Societies: Licensed Cosmetologist

Cosmetology, Style And Beauty

Certification In Public Speaking And Presentation, Public Speaking And Improvisation

Perfected the art of public speaking, business presentation and improvisation at the world famous Second City.