Marketing & Communication Agency experienced in leading effective communication strategies and programs focused on business growth & crisis management, with a strong expertise in energy sector. Positive Communication advises multinational and local companies on strategic communication (external and internal), crisis management, stakeholders engagement, key messaging, change management, organizational cultural building, leadership, strategic brand & image building, marketing and advertising. Industries: FMCG, energy, real-estate, health-care, IT&C, automotive, finance & insurance, education, fashion, ONGs.

Responsible for developing the integrated communication, sustainability and investors relations strategy taking into consideration the long-term business strategy of Nuclearelectrica. My work prioritized communication as one of the main 12 business objectives of the company. The integrated communication strategy I developed focused on 6 main pillars: 1. external communication strategy (focused on strong key messages to educate and consolidate the trust of the public opinion on the safety and benefits of nuclear energy. I coordinated as well community engagement, media relations, investors relations, stakeholders’ relations, events development, issues and crisis management, rebranding etc. 2. internal communication, development and consolidation of the corporate culture. I unified the internal communication and created the base for a strong corporate culture - ONE SNN (central office, branches, and subsidiaries), placing nuclear safety as the top priority, building strong pillars on continuous improvement, accountability, responsibility for mission, vision, values, pride for the workplace and responsibility to mentor the future generation of employees. 3. Development of the employer brand – Nucleus of excellence, for attracting and forming the future workforce. 4. Development of the social responsibility (CSR) and community engagement platform – Nucleus of good5. Development of the ESG strategy, contributing to ESG reporting, to the inclusion in the UN Global Compact, but also to positive image of the company on the market6. international communication and supporting the company’s presence at COP26, COP27 and COP28. I contributed to improving the image of the nuclear energy and small modular reactors (SMRs), achieving more than 99.82% positive news in 2023 in Romania, by correctly informing all stakeholders on the social-economic the benefits of nuclear energy, the safety, technical advancement, human performance and the progress of SNN’s projects.

Between 2015-2021, I was Managing Partner and founder of Positive Communication, an Integrated marketing & PR agency supporting the growth of entrepreneurial businesses in Romania.Becoming part of the core management team of several businesses, I used my skills and my ability to rapidly create integrated marketing and communication strategies with positive results for entrepreneurs and emerging businesses, supporting their brand building and poisoning, business growth, tactical stakeholders’ engagement and reaching their long term objectives in a sustainable way, with integrity.Both as PR & Marketing Agency owner and as Account Director in one of the largest agencies in Romania, I helped organizations with integrated communication strategies, long term positioning and brand growth strategies, tactical stakeholders’ engagement & CSR programs, internal and external communication strategies, crisis management, in industries as diverse as FMCG, energy, real-estate, health-care, IT&C, automotive, finance & insurance, education, fashion, ONGs etc.

Since 2015, I support the growth of Alesonor Real Estate Development company on the Romanian market.Alesonor is a real estate developing company, delivering successful multi awarded projects on the luxury residential market since 2003.In the past 16 years, Alesonor has been investing in successful real estate projects, including commercial and industrial projects, in time shifting its main objective on the development of luxury residential and environment friendly projects, a field in which the company has gained important experience on the Romanian market. Recognized for its expertise in innovative, modern design, high-quality, energy-efficient and environmentally responsible buildings, Alesonor became a leader in the luxury residential villas segment in Bucharest.Starting 2014, Alesonor developed Amber Gardens, the first large scale residential project in Romania with luxury green homes that integrates bioclimatic design and follows the passive house standard, the most performant energetic standard in the world. Amber Gardens complex positioned Alesonor as the most important residential villa developer in Romania, and at the same time as a promoter of green, energy-efficient buildings.Following the successful development and sales of Amber Gardens green luxury homes, Alesonor is currently developing a major project in northern Bucharest - the first green suburb in Romania, an investment estimated at approx. 100 million euros.

Advisor in crisis & issues management, external and internal communication within: FMCG field, Automotive, Energy, Oil & Gas, Aero, Real Estate, Mergers & Acquisitions.From 2008 to 2015, I have covered wide PR assignments within the multinational PR agency - McCann PR Romania, for clients’ such as Coca-Cola Romania, McDonald's Romania, Johnson Controls Romania, Elektrobit Romania, Chevron Romania etcMy responsibilities included media relations, corporate and brand communication activities and projects; internal communication; public affairs issues and crisis management situations, events implementation (brand, corporate and internal events); community marketing, social responsibility programs. Throughout my career, I developed in-depth knowledge of clients' objectives and challenges in order to design and implement innovative strategies, with focus on assisting them through image crisis periods and internal communication during crisis time.2010 – European Excellence Award for Coca-Cola Romania

In my Brand Liaison position I was responsible of developing creative brand stories and managing the relations with Superbrands’ brand managers, within the Superbrands Romania Project.