Responsável pela área de Marketing da Docg. Construção e gestão do plano anual de Marketing, liderança de equipes, estratégias de desenvolvimento de produtos, branding, comunicação digital, pricing, trade mkt, eventos e feiras. A Docg. é a maior Pet Wellness do mundo e o nosso propósito é fazer com que os pets e os pet shops vivam mais e melhor! Somos a única empresa do segmento que possui uma cadeia completa de soluções em Produtos + Experiências + Tecnologia para os pets e pet shops de todo o Brasil.

Responsible for MDF category results, pricing and portfólio management. Based on cross functional skill, inspired others areas and Marketing team to achieve goals through a clear and objective view of the marketing planning. Arauco has business in more than 75 countries and is a specialist in the manufacture of MDF panels made from sustainable sources.

*Responsible for Nativa SPA brand. Developed and managed 4 P's strategies in all sales channels (Boticário store, NSPA store, and Direct Selling channel) in order to enhance sales, profits and image brand.*Experience in team development and leadership (9 collaborators: senior and junior brand managers, analysts, assistants).*NSPA: +300 sku's and a multi-category brand including hair, moisturizers, soaps, scented oils, ambiance and body splash segments.

*Responsible for Cuide-se Bem, Active and Golden Plus brands. Developed and managed 4 P's strategies in all sales channels (Boticário store and Direct Selling channel) in order to enhance sales, profits and image brand.*Experience in team development and leadership (5 collaborators: junior brand managers, analysts, assistants).*Cuide-se Bem: +50 sku's and a multi-category brand including hair, moisturizers, soaps, scented oils and deodorants.

Responsible for Active brand (face care segment). Led a 360 strategic plan to reinforce brand sales and profits in both Boticario’s channel (Store and Direct Sales channel). Developed sales incentive campaign, franchisers community involvement, samples strategy, POS technology that increased sales at +30%, and others actions to promote call to action. Revenue and volume results achieved the target estimated by company.

Nutry´s product manager (Nutry is a leader brand in healthy foods category as cereal bars, breakfast cereals, cookies and fruit bars). At Nutrimental developed a "generalist" vision due to her direct interaction with financial, sales and trade marketing areas.* Developed and managed 4 P's strategies in order to achieve sales and profits growth.* Developed and implemented the Stage Gate process for Nutrimental (a powerful innovation platform used in national and international companies in order to secure successful launches). * Responsible for several product and category launches.* Coordinated a powerful 360 brand plan to enhance Nutry’s performance: led a pilot test in order to increase brand’s differentiation, awareness and its frequency of use. Sales has grown 60% in the region.* Coordinated a website launch that reached more than 20.000 access, 550 articles and 25 specialists inscriptions in only 1 month.* Recommended and led 10 Nutry's street racers. The initiative has brought higher brand awareness and generated positive brand experience in strategic regions.* Coordinated consumers meeting (researches) in order to constantly be aware of market trends and consumer’s needs.

Coordinated all the 4 Ps brand strategies.

* Results analysis * Budget Control* Packaging development (LATAM projects)* ATL/BTL briefings * Successfully implemented national consumer campaign “Faça o futuro da sua família com Tang”.

* Supported 4Ps brand strategies.* Successfully coordinated a cross functional team during Clight importation process to supply the internal market.