Lisa Ludolph Email and Phone Number

Responsible for managing and executing marketing functions to drive business development and lead generation goals for the Merchant Segment. Work with various divisions and levels of leadership across the company while leading a team of professionals to meet and exceed marketing share and revenue goals.- Lead campaign strategies targeted toward key customer segments; Financial Institutions, ISVs, VARs, ISOs, Small-Medium Business and National Merchants- Support product launches, from messaging to partner go-to-market strategies - Development of tiered partner programs- Event strategy to support business development and product awareness, including client advisory meetings, trade shows, conferences, town halls and virtual events - Recruit and coach team members focused on the organization's values, vision and direction

• Employed both traditional and digital marketing strategies while coordinating various campaigns for a broad range of clients such as Henkel, LifeLock and Sands Hotel & Casino • Worked to ensure customer satisfaction and growth through proactive account management• Interfaced with internal production and creative teams to ensure project fiscal responsibility for both internal and external stake holders

• Created and implemented strategic marketing and sales programs for clients such as Avnet, Woodbine (Kierland Commons) and Lumension Security, that drove measurable ROI• Managed internal and external account planning meetings and new business pitches• Led creative team through day-to-day management of client projects

• Maintained and grew the T3 Marketing program in the state of Arizona• Facilitated national and regional promotions for Michelin, B.F. Goodrich & Uniroyal• Monitored all Co-Op forecasting, budgeting and claims processed for program dealers

• Oversaw and managed television, radio and print campaigns for Mazda regional markets• Coordinated creative, legal and production of National Mazda Retail Initiatives and Regional Sales Events• Collaborated with vendors on various types of promotional activities from sponsorships to sweepstakes