Responsible for the Digital, Television and Radio revenuesDefine the commercial and pricing strategy, develop new sales solutionsDrive the Spot & Creative Sales TeamsLead commercial commitments with agencies and key advertisersVIA administrator, member of the CIM Video strategic committee and of the RTL Group Sales SyCo

In charge of the Television media sales house (IP TV) of RTL BelgiumResponsible for the Television revenues Define the commercial and pricing strategy, develop new sales solutionsDrive the Spot & Creative Sales TeamsLead commercial commitments with agencies and key advertisersABMA/BVAM administrator, member of the CIM TV strategic committee and of the RTL Group Sales SyCo

Define marketing strategy for RTL’s TV channels and sales house, then lead the marketing operational teams (research and support, communication, partnership, PR) to our goalsConduct studies to help understand the market evolutions and channels perceptionProvide strategical advice to the program and commercial departments

In charge of the Nostalgie and NRJ brands development through communication, PR and partnerships actionsBuild the digital strategy, launch new websites and appsDevelop research tools (call-outs,focus groups, auditoriums,…)Advise senior management on strategic developments

Audience and media investments data analysis, argumentaries building, commercial presentationsAd’hoc surveys development, market analysis

Manage the adex studies production teamsSell data and softwares to agencies and sales houses

Develop a clients portfolio (advertisers, agencies, sales houses)