* Creative Marketing Materials: Spearheaded the design and management of diverse marketing and media materials.* Digital Campaign Innovator: Drove the development and successful execution of innovative digital campaigns.* Crowdfunding Success: Played a pivotal role in co-piloting an Indiegogo crowdfunding campaign, resulting in €5 million in revenue.* Press Strategy Expertise: Implemented a strategic press plan with a particular focus on FR, DE, and AU markets.* Award-Winning… Show more * Creative Marketing Materials: Spearheaded the design and management of diverse marketing and media materials.* Digital Campaign Innovator: Drove the development and successful execution of innovative digital campaigns.* Crowdfunding Success: Played a pivotal role in co-piloting an Indiegogo crowdfunding campaign, resulting in €5 million in revenue.* Press Strategy Expertise: Implemented a strategic press plan with a particular focus on FR, DE, and AU markets.* Award-Winning Achievements: Achieved international products recognition with prestigious awards, including EISA & Deutschland favorite 2022.* Interactive In-Store Promotion: Led the creation and deployment of interactive Point of Sale (POS) displays in Fnac and Boulanger stores.* Financial Stewardship: Demonstrated strong financial acumen through effective budget and investment management. Show less

* Member of the European Executive Committee: Contributed to defining strategic directions.* Team Leadership: Managed a team of 6 specialists in advertising, merchandising, digital, graphic design, events, and public relations.* Supervision of Local Marketing Managers: Oversaw 18 local marketing managers, ensuring consistency and effectiveness of marketing actions across various European markets.* Multi-Brand Strategy for Europe: Defined the multi-brand strategy for Europe (TCL &… Show more * Member of the European Executive Committee: Contributed to defining strategic directions.* Team Leadership: Managed a team of 6 specialists in advertising, merchandising, digital, graphic design, events, and public relations.* Supervision of Local Marketing Managers: Oversaw 18 local marketing managers, ensuring consistency and effectiveness of marketing actions across various European markets.* Multi-Brand Strategy for Europe: Defined the multi-brand strategy for Europe (TCL & Alcatel) and influenced strategic directions and execution globally.* Campaign Development and Activation: Developed and activated over 10 annual 360° launch campaigns, integrating all communication channels to maximize impact.* P&L Management: Managed the marketing communication P&L with an annual budget of €12 million, optimizing resource allocation for optimal ROI.* Co-Directed the 360° "Football Ambassadors" Program for Euro 2020: With a budget of €8 million, increased brand visibility and engagement by signing 6 professional players (Kane, Pogba, Reus, Niguez, Donnaruma, Piatek).* Digital Transformation Leadership: Led digital transformation initiatives, integrating new technologies and tools to enhance marketing efficiency and innovation.* Customer Engagement Enhancement: Strengthened the online and offline customer engagement cycle, increasing customer satisfaction and loyalty.* Marketing Process Improvement: Achieved significant improvements in organization and marketing processes, optimizing operations and enhancing team collaboration. Show less

* Management and Deployment of Multi-Brand and Multi-Product Strategies: Directed strategies for Alcatel, BlackBerry, and Palm.* Team Management: Led a team of 4 specialists in digital, press, events, and internal communication.* P&L Management: Managed an annual budget of €2 million, optimizing expenditures to maximize ROI.* E-commerce Implementation: Established e-commerce sites for Alcatel and BlackBerry, generating annual revenue of €1 million.* Social Media Development:… Show more * Management and Deployment of Multi-Brand and Multi-Product Strategies: Directed strategies for Alcatel, BlackBerry, and Palm.* Team Management: Led a team of 4 specialists in digital, press, events, and internal communication.* P&L Management: Managed an annual budget of €2 million, optimizing expenditures to maximize ROI.* E-commerce Implementation: Established e-commerce sites for Alcatel and BlackBerry, generating annual revenue of €1 million.* Social Media Development: Enhanced engagement through social media (FB, Instagram), Facebook Ads, public relations, events, and commercial partnerships.* Website Redesign: Overhauled websites in 18 countries and 15 languages, optimizing SEO, SEA, affiliations, and retargeting to increase visibility and traffic.* Email and Mobile CRM Campaigns: Implemented email marketing and mobile CRM with push notifications to improve customer loyalty.* Digital Platform Design: Created a dedicated digital platform to strategically manage global and * European public relations. Achieved a nomination for the European Excellence Awards.* Mobile App Deployment: Developed and launched the AskMarc mobile app for sales teams in 3 countries, facilitating access to information and sales tools.* Global Trade Show Organization: Coordinated global trade shows (stands and hospitality management): CES, IFA, MWC from 2013 to 2018, with stands of 900 m² and a budget of €2 million. Show less

* Strategic Sponsorship Vision: Defined and executed impactful sponsorship strategies for the Alcatel brand.* Cycling Events Leadership: Held the responsibility as the Official Partner for the Tour de France and La Vuelta, managing a €2 million annual partnership.* Omnichannel Activation Expertise: Developed and implemented omnichannel activation programs to enhance brand engagement.* Hospitality and Event Management: Successfully managed all aspects of hospitality and a promotional… Show more * Strategic Sponsorship Vision: Defined and executed impactful sponsorship strategies for the Alcatel brand.* Cycling Events Leadership: Held the responsibility as the Official Partner for the Tour de France and La Vuelta, managing a €2 million annual partnership.* Omnichannel Activation Expertise: Developed and implemented omnichannel activation programs to enhance brand engagement.* Hospitality and Event Management: Successfully managed all aspects of hospitality and a promotional caravan, accommodating 360 guests and 7 vehicles. Show less

* Brand Strategy Architect: Orchestrated the formulation of France's brand strategy, aligning it with diverse goals (brand awareness, image, sales), and the overarching brand vision.* Media Channel Navigator: Skillfully steered the selection of fitting media channels (POSM, Radio, TV, partnerships), established KPIs, and evaluated their impact on sales.* Budget Management Expert:Masterfully oversaw budget allocations and campaign execution in perfect harmony with the established… Show more * Brand Strategy Architect: Orchestrated the formulation of France's brand strategy, aligning it with diverse goals (brand awareness, image, sales), and the overarching brand vision.* Media Channel Navigator: Skillfully steered the selection of fitting media channels (POSM, Radio, TV, partnerships), established KPIs, and evaluated their impact on sales.* Budget Management Expert:Masterfully oversaw budget allocations and campaign execution in perfect harmony with the established strategy.* PR Strategy Craftsman:Crafted the annual public relations strategy and calendar (B2B and B2C), maintaining alignment with the overall strategy.* Event Coordinator: Orchestrated impactful press events and influencer collaborations (press conferences, trade fairs, etc.).* Social Media Strategist: Designed the annual social media strategy, defined KPIs, and managed budgets (sponsorship, partnerships, content creation, advertising).* Process Optimization Specialist: Established robust processes (after-sales service or crisis management).* Results Champion: Ensured the meticulous execution of the annual plan, crafting engaging storytelling and delivering results in terms of reach, fan base, adherence to schedules, and more.* Trade Marketing Pioneer: Pioneered the development of customer marketing strategies.* Engagement Driver: Propelled product engagement at sales points and on customers' digital platforms.* Collaboration Expert: Collaborated closely with key account managers to develop uniform marketing plans tailored to each customer segment (GSS, GSA, e-tailers).* Strategic Executor: Strategically devised and monitored the execution of marketing initiatives (promotions, communication campaigns, POS, training, fairs, etc.) with distributors, retailers, and operators. Show less

▪ Build the Marketing strategy and brand awareness in the Central Europe area in line with global marketing worldwide▪ Regional marketing coordination: products, roadmap, product launch, marketing tools, Go-To-Market, ▪ Presentation of quarterly product roadmaps▪ Manage the launch of new products and European campaigns in 12 countries ▪ Participation in the definition of products upstream of the phase with R&D▪ Definition of the EMEA Digital Strategy. Local deployment in 22… Show more ▪ Build the Marketing strategy and brand awareness in the Central Europe area in line with global marketing worldwide▪ Regional marketing coordination: products, roadmap, product launch, marketing tools, Go-To-Market, ▪ Presentation of quarterly product roadmaps▪ Manage the launch of new products and European campaigns in 12 countries ▪ Participation in the definition of products upstream of the phase with R&D▪ Definition of the EMEA Digital Strategy. Local deployment in 22 countries. Show less

* Spearheaded the company’s online marketing strategy across major portals and websites, including developing e-mail marketing campaigns, affiliate marketing, SEO and web design.* Created online advertising campaigns (banners, Google Ad Words, etc.) to drive traffic* Implemented and maintained 15 country websites in line with local market positioning and key messages* Created multimedia content including videos, flash demos, etc.* Designed a program for… Show more * Spearheaded the company’s online marketing strategy across major portals and websites, including developing e-mail marketing campaigns, affiliate marketing, SEO and web design.* Created online advertising campaigns (banners, Google Ad Words, etc.) to drive traffic* Implemented and maintained 15 country websites in line with local market positioning and key messages* Created multimedia content including videos, flash demos, etc.* Designed a program for downloading content and freeware via WAP. Show less

* Responsible for design, site structure, and daily maintenance of a global website and many of the localized country sites (15 countries/14 languages).* Created online content with an emphasis on browser compatibility, accessibility in conjunction with new product launches.