As a seasoned Digital Marketing Director, I bring a unique blend of expertise in B2B Marketing. My experience spans over a decade, during which I've honed my skills in Search Engine Optimization (SEO), content creation, data analysis, story-telling, and marketing automation.My unique value proposition is my ability to marry industry-specific knowledge with advanced marketing techniques. My SEO expertise enables me to deliver targeted, effective campaigns that resonate with clients and candidates. My work in Branding has led to significant increases in lead generation, demonstrating my impact on business growth. In my current position, I oversee a dynamic team of marketers. We design innovative strategies to revolutionize our clients' online presence and boost engagement. My leadership style fosters creativity and encourages continuous learning and development.Content Marketing is another area which I'm passionate about. I harness the power of storytelling to create compelling content that engages audiences and drives conversions. Also, I leverage AI and machine learning, ensuring the efficiency of our content.Branding is at the heart of what I do. A strong brand identity is paramount. I strive to create and maintain a brand image representing my client's company's values and appeals to their target audience.What sets me apart is my relentless pursuit of knowledge and International experience. Living and working in China, Brazil, the US, and now the UK allowed me to understand many different cultural value systems. I stay abreast of the latest trends in digital marketing, including advancements in AI and machine learning. This dedication ensures I leverage my campaigns' most current and effective strategies.I value transparency, integrity, and collaboration. My work ethic and relationships with clients and team members reflect this.I am a results-driven Director of Digital Marketing, passionate about high-impact campaigns.

As the Digital Marketing Director at Iceberg, I have the privilege of working with an ambitious team of professionals in the ever-evolving Cybersecurity Landscape. I am responsible for brand strategy, content marketing, website optimisation, SEO, PPC, CRM implementation and process automation. I am passionate about utilising these skills to drive impactful results and contribute to the organisation's success.One of my most significant achievements in my current role has been scaling website traffic from 100 to 500 monthly visits within six months and creating the "Frost Bytes" newsletter. This surge in online traffic played a pivotal role in boosting brand awareness. It was immensely satisfying to witness the tangible impact of my efforts and see the direct correlation between increased traffic and business growth.Additionally, I take immense pride in designing a brand book and establishing best practices from scratch. This initiative resulted in a noticeable improvement in brand recognition and value. By creating a cohesive brand identity and messaging framework, I successfully elevated the brand's position in the market and enhanced its overall appeal to customers.

- Measures and communicates results in a clear, concise and engaging manner to clients. - Introduced and managed a more efficient demand generation system that increased sales by 120% in 6 months.- Mentors a diverse team of ambitious professionals in London, Brazil and the US.

- Designed and implemented the digital marketing strategy from scratch that helped exceed the revenue goal of AUD 480.000 in 6 months. - Increased profits by 25% over the past two years through an expansion in new marketing development.- Analyzed, A/B tested and optimized the conversion across the entire marketing funnel which resulted in an increase in sales of 100%+ in 3 months.

- Elevated to International Trader based on demonstrated industry expertise and strong leadership potential. - Improved processes and workflows resulting in the international expansion to 5 new markets in LATAM.- Managed exports to international markets increasing revenue by 50% from 2016 to 2017.

- Recruited, trained, managed, and developed the national and international sales force.- Supported strategic goal setting and performance management of 25 regional sales representatives.- Responsible for problem-solving and solution implementation to drive sales.

- Achieved monthly sales target of USD 200k ahead of time. - Hired and trained a sales force of 14 individuals (in 4 states) leading to an increased sales revenues by 60% versus the same period in the previous year.

- Worked with the product and development teams to drive high-impact improvements.- Sourced and developed over 40 suppliers in China, reducing the company’s import costs by 20%.- Led the international sourcing team at fairs in China, Germany, Brazil, and Hong Kong. - Developed and implemented quality control protocols that reduced product rejection rate by 20%.

- Managed international trading deals between China and Latin American countries.

- Taught Chinese students the correct way to speak, listen, read and write the Portuguese language.- Elaborated oral and written tests in Portuguese and Mandarin for Chinese students.

- Performed simultaneous translation (Mandarin-Portuguese-English) for government delegations.