Logros:- Estructuración del departamento de comunicación y marketing, establecimiento de procesos.- Implementación del Sistema de Investigación de Mercados.- Implementación del Brief para proyectos y requisiciones de diseño, audiovisuales, producción, etc.- Implementación del mailing institucional.- Incremento del 40% en comunidad de las Redes Sociales de la empresa.- Reducción de gasto en publicidad tradicional.- Lanzamiento del evento Foodie Santanera.

ACHIEVEMENTS:- Launch of the comprehensive campaign "Heaven Is a Lot Closer" for Xel-Há Park (trade, digital, printed and audiovisual media).- Lift Up of printed materials for Xichén Tours and strategic proposal for the new campaign for Experiencias Xcaret Tours.- Strategic proposal for the Themed Nights project of Xoximilco Park.- Digital Influencers event organization with Grupo Expansión (Quién, T + L, and Life & Style) having as a result 55,464,967 impacts in journals Quién, T + L and Life & Style, in addition to their social networks and the influencers invited to the event.- Organization of the NeuroMarketing study to evaluate the impact of the "Heaven Is a Lot Closer" campaign for Xel-Há in the American, Mexican, South American and Canadian segments.DUTIES PERFORMED:- Development and implementation of strategies to position the Xel-Há, Xichén and Xoximilco brands in the Top of Mind of the consumer.- Coordination of special events and activations. - Coordination of photo and video sessions. - Lifting of creative briefs and follow-up with the Copy, E-Business and Design departments. -- Development and presentation of analyses and results. - Development and evaluation of comprehensive campaigns. - Contact with suppliers.

ACHIEVEMENTS:- Income of $3,949,784 MXN in the first semester of Ventas a Bordo (Sales on Board), July to December 2014.- 409% increase in sales in 2015 with an annual income of $20,133,483 MXN.- 247% under budget performance for the period January to October 2016.- Implementation and development of the "Sales on Board" project (administrative and operational).- Establishment of points of sale and improvement in cash flow.- Improvement in the inventory management system per store (193 commercial channels).- Development of policies, procedures and operational manuals.- Creation and improvement of sales reports.- Design and delivery of training programs for the sales model and quality in the service.- Development of variable incentives and compensation program.- Motivation and persuasion of Xtours guides and operators for acceptance and development of the project.- Reduction of operational incidents through continuous training of the sales force.- Establishment of sales objectives and strategies to increase results.- Opening of communication channels with the Warehouse, Systems, Income, Costs, Billing and Purse.- Coaching of the members of the internal team of “Sales on Board”.DUTIES PERFORMED- Point of Sale supervision (Microsoft AX). - Management and monitoring of the Sales Force (300 people). - Motivation strategies. - Calculation and payment of variable compensations. - Update of sales reports and inventories. - Analysis of indicators (KPI).- Internal communication. - Budget control. - Inventory control. - Cash handling. - Integration of new products and supervision at launch. - Follow up with external suppliers. - Quality assurance in the service. - Performance evaluations. - Contact with Income, Costs and Collection Departments.- Visitor Services.

- Development of motivational strategies. - Event Organization. - Implementation of training programs. - Budget Control. - Implementation of strategies for the dissemination of achievements. - Visitor Services. - Management of Personnel.

ACHIEVEMENTS:- Repositioning of the ASFC in the Top of Mind of the local and national consumer that was reflected in a increase in student workforce by 10% through digital marketing strategies, media plan, social networks and special events.- Creation of the structure and processes of the area of communication, marketing, special events and design.- Launch of the official ASFC website.- Launch of American MAG!, official magazine of the ASFC.DUTIES PERFORMED:- Development of external and internal communication strategies. - Grammar and orthographic review of communications (internal and external). - Translation of communications and documents (Spanish-English / English-Spanish). - Organization of annual events (Winter Festival, Mother's' Day, Graduations, Father's Day). - Organization and supervision of the school's 21st Anniversary. - Supervision of the area of graphic design, events and marketing. - Administration of social networks (Facebook, Twitter). - Supervision of the redesign of the ASFC website. - Filming and video editing. - Editor and design chief for "American MAG!", the school's annual magazine. - Design of promotional items, posters, banners, booklets, brochures and pamphlets.

- Redesign of the institutional image. - Assistant in school events. - Social media administrator. - Design of promotional items, booklets, banners, school magazine, invitations. - Customer Support. - Photographer.

- Planning and development of the state campaign to prevent violence against women: “Tú acosas, Yo acuso” (You Harass, I Accuse).- Design of promotional items, booklets, banners, web templates, business cards.

- PRESENTER, ENTERTAINMENT SECTION – EVENING NEWS - TELEVISION DIRECTOR -Director of the morning show "Viva con Sabor". - Support materials editor.- PRODUCTION ASSISTANT - Console Timekeeper. - Director's Assistant. - Videotape. - Console Script Supervisor. - Screenwriting. - Creation and editing of support materials.- FLOOR MANAGER - Contact between Console and Set. - Supervision and preparation of guests. - On-Set Timekeeper. - On-Set Script Supervisor. - Screenwriting.