Luen Tanner Email & Phone Number

South San Francisco, California, Us

Irvine, Ca, Us

Leading a Demand Generation team in growth marketing to drive brand amplification and unlock new growth and expansion.

Us

Led Market and Customer Segmentation, Customer Journey Mapping, Voice of Customer, and Compete for SMB Employers at ZipRecruiter.

Redmond, Washington, Us

At Microsoft I was responsible for driving global campaign strategy for Microsoft 365, Microsoft Teams and Hybrid Work across SMB, Corporate and Enterprise segments. I incorporated product messaging, customer research, and data driven insights to create beautiful stories that we called our marketing materials for global audiences. The campaigns were designed to acquire and move customers through the purchase process. I worked closely with leadership, product, integrated marketing, sales, partners, web, and social teams to create programs that drove business impact.

I was promoted as Sr Director taking on an additional marketing team in the Philadelphia office, with SAP as the main client.

I was Director of Marketing Operations at an amazing agency called Yesler, now acquired by Accenture. In the role, I managed 6 global teams that supported various stages of a company's marketing life cycle: research and strategy, content marketing, marketing automation, sales enablement, customer engagement, and analytics. My clients included Microsoft and SAP in North America and UK. My objective was to enable success for marketers, whether clients or team members.

Redmond, Washington, Us

I have held two marketing roles at Microsoft in both the corporate headquarters in Seattle and the Canadian headquarters in Toronto: the first role was in CRM strategy for Microsoft Canada; the second role was supporting various regions worldwide with marketing campaign management, targeting, execution, digital tracking and measurement, leading a team of 50 people both onshore and offshore. I have worked extensively in demanding environments with cross-cultural stakeholders and large contract negotiations.Software experience includes: CRM Dynamics, SQL, Webtrends, Omniture, Visible, Sysomos, ExactTarget

Redmond, Washington, Us

Contributed to marketing revenue impact, campaign performance, and CPE (customer satisfaction) through the application of analytic insight, value added data sources, increased campaign complexity and end-to-end campaign tracking capabilities.Implemented analytical models to measure response rate lifts from 4% to 20%Built strategy to increase overall marketing audience universe by 50%Budget setting, forecasting and management: Reduced cost per campaign 3% , optimized campaign execution process: Avg. 40 marketing campaigns per month with 98% on-time deliveryPrivacy compliance, process development and monitoring, championed the implementation of Canadian PIPEDA data compliancy processImplementation and deployment of a three year Canadian Prospecting Database project to overlay internal customer data with external data sources (rental lists, D&B) for direct use and access for marketing universe growth

Toronto, Ontario, Ca

Custom IT consultation for small, medium and enterprise accounts in all vertical industries (CAN, US)Applied all aspects of the sales cycle: prospecting, pains analysis, account detailing, account nurturing, account growth, and closing with TDM and BDM target audiencesAward winner for partner engaged loyalty program to launch MS Open Value licensingTurned over targeted risk accounts to stable buying accounts using CRM customer retention strategyCampaign and account management using Oracle CRM system