Luenne Choa

Luenne Choa Email and Phone Number

Communications Professional
Luenne Choa's Location
Singapore, Singapore
About Luenne Choa

I am a seasoned communications executive with 18+ years of institutional leadership and PR experience in the public sector for international organizations. I have a verifiable history of excellence in planning communication and visibility strategies and campaigns, overseeing the preparing of press releases, identifying journalist and organizations for collaborations, preparing media FAQs and talking points for in house before an interview, analyzing and aggregating relevant media coverage for dissemination, and, overseeing production of in-house journals, brochures, news articles, and promotional videos for the organization. I have consistently exceeded budgetary and performance goals and I am adept at achieving maximum operational output with minimal resource expenditure. Executive focal points include market analysis, promotion development, institutional development, communications solutions, and project management. Delivering superior administration on the latter areas of expertise requires utilization of effective communication skills, negotiation skills, as well as business acumen, PR analysis, project management and budget management to support efficiency and maximum returns. In my last role at Nanyang Technological University, Singapore (NTU), I was responsible for establishing a positive image for the university and represented the university at global conferences in US, Europe and Asia. Additionally, I administered a team of 4 persons to oversee the processes for students going abroad for exchange programs. Furthermore, I liaised with senior leadership to ensure the institution’s communications support structure was driving the University forward with minimal expenditures.

Luenne Choa's Current Company Details

Communications Professional
Luenne Choa Work Experience Details
  • Nanyang Technological University, Singapore
    Senior Assistant Director
    Nanyang Technological University, Singapore Nov 2012 - Dec 2014
    Singapore
    Managed Global Immersion Programmes for NTU and to promote NTU to overseas institutions as a destination for student exchange and research partnershipsRepresented and organized international educational conferences for NTU at Hong Kong’s APAIE, Europe's EAIE and, the NAFSA Conference in US. Managed and coordinated the applications for student going abroad for Exchange Assisted senior management in setting and managing key performance indices on student mobility to meet the Ministry of Education’s goals
  • Supreme Court Of Singapore
    Deputy Director, Communications
    Supreme Court Of Singapore Oct 2012 - Oct 2013
    Singapore
    Planned and executed communications projects and strategies for the Supreme CourtAdvised the Registrar on the Supreme Court’s communication policies and strategiesInvolved in the planning and building of the “Learning Court” exhibition space in the Supreme Court building
  • The Delegation Of The European Union To Singapore
    Press And Information Officer
    The Delegation Of The European Union To Singapore Jul 2008 - Oct 2011
    Singapore
    Main Responsibilities • Planned and executed the European Union’s Public Diplomacy strategies in Singapore • Planned and managed an annual budget of 70,000 EUD for the delegation• Lobbied the various government agencies in Singapore on various issues that are of concern with the EU• Worked with the various business interest groups (Eurocham, All European National Business Groups, Singapore Business Federation, IE Singapore, EDB Singapore, etc) to help promote the EU- Singapore FTA negotiations• Represented the interest of the European Union in the National Business Group meetings• Established positive press relations with local and foreign media• Analyzed how the EU-Singapore relationship is being reported by the local media • Managed the Delegation’s press, including high level visits by Commissioners and EU Official Press Related Activities Achievements: • Successfully pitched for news stories and documentaries relating to the EU: Generated a record high of 172% increase in news coverage for the Delegation during my time with the EU. The Singapore Delegation was singled out one of the best in the region as a result. Produce all the information products of the delegation, key high profile publications:• EU- Singapore Trade information publications• ASEM 7 / ASEM 8 publication • “Journalist Information” Guide Manage all events organized by the EU Delegation (notable events): • All conferences for the delegation. One of the more high profile events was “Celebrating UN’s 60 Years of Universal Declaration of Human Rights”. VIP speaker, Professor Tommy Koh• Organized the European Union Film Festivals and sourced for sponsorships for the festival• Took part in the Singapore Air Show and represented the EU in an exhibition space and also successfully pitch for the EU Ambassador to make a statement to the press about the EU’s contribution to the Aerospace industry in Europe.
  • S. Rajaratnam School Of International Studies, Nanyang Technological University
    Communications Officer
    S. Rajaratnam School Of International Studies, Nanyang Technological University May 2006 - Jun 2008
    Singapore
    Main Responsibilities: • Plan and execute public outreach activities for the school • Planned the communications strategy to promote the rebranding of the school from Institute of Defense and Strategic Studies (IDSS) to S. Rajaratnam School of International Studies• Planned and executed the marketing and advertising campaign for the Graduate programme of the school • Worked closely with various government agencies to market and promote School and its Graduate programmes locally and internationally Press Related Responsibilities • Pitch stories to the press• Worked closely with the press to ensure that the school provides timely analysis on breaking events• Planned and coordinated the press for all Istana related events of the school• Manage the press and the spokesperson pool for the schoolNotable events that I worked on at the school: • APEC Symposium on Total Supply Chain Security (2007)• IISS Shangri-La Dialogues (2007, 2008)• Asia Pacific Senior National Officer’s Symposium (2007, 2008)• Asia Pacific Senior Military Officer’s Symposium (2007)Marketing Communication Related Responsibilities:• Edited the School’s newsletter, Think Tank; • Responsible for the conceptualizing the School’s recruitment and advertising campaign (Ad campaign won gold in the SPH’s Ink awards and an international ad campaign)• Helped to plan the graduate studies annual budget for advertising and recruitment activities
  • Leo Burnett, Singapore
    Project Manager
    Leo Burnett, Singapore Oct 2000 - Feb 2001
    Singapore
  • Star Tv, Singapore
    Sales Coordinator
    Star Tv, Singapore Nov 1997 - Jul 1999
    Singapore

Luenne Choa Education Details

Frequently Asked Questions about Luenne Choa

What is Luenne Choa's role at the current company?

Luenne Choa's current role is Communications Professional.

What schools did Luenne Choa attend?

Luenne Choa attended University Of Melbourne, University Of Melbourne, Murdoch University.

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