Lu Feng Email & Phone Number

New York

• Established WiND WAVE- vintage designer bag e-tailer. Now own one online store and three customer brand accounts on WeChat. By bringing selected timeless designer bags to consumers, MiND WAVE inspires individuals to.
• Initiate two influencer endorsement campaigns, generated 200,000+ views and 8,000+ new customers
• Reached 20% conversion rate and monthly sales of 110+ bags.
• Vendor of The Real Real and Rebag.

Greater New York City Area

• Client and Apologue community management for Pinterest, Twitter, Facebook, and Instagram
• Social content planning for clients’ weekly and monthly calendars
• Discovery and archival of influencer and user-generated content, competitive and trend monitoring

Shanghai City, China

• Executed WeChat HTML5 campaign for TEROSON Auto Solar Films, attracted 120,000 viewers and increased click-through rates by 300%
• Use the Lead Management System to manage customer retention
• Manage influencer and media database
• Communicated with the sales team by presenting marketing campaign results, ensuring an efficient connection between the sales and marketing department for improving CRM

Ningbo

• Analyzed business models of start-up clients, using Porter 5 forces model and SWOT analysis models; provided consultative reports aiming at solving the pain point of their potential customers
• Operated a WeChat public account ‘Ningbo Economics’, wrote analysis article weekly on external environments of local businesses

Beijing City, China

• Tracked dissemination of HP Workstation campaign by visualizing the rates and customer conversion rates
• Designed online advertisements based on brand image and potential customer preference on targeting market segments
• Used Cost Per Action, Cost Per Click, Cost Per Mille to analyze promotion costs; compared and presented value of different media by analyzing costs and customer impact
• Managed keyword search of products by cooperating with online search engines such as Baidu, and managed writings of product review by cooperating with influencers on the evaluation of HP Workstation products

• Established cooperation with companies (Mars China, Airbnb and the Bank of East Asia)
• Promoted global volunteer and global internship programs (two main products of AIESEC) through social media

中国 浙江 宁波

• Supervised local volunteer projects, gave feedback to AIESEC Egypt, and supported project quality improvement
• Managed 500 Chinese volunteers in AIESEC Egypt during the summer peak
• Visited local committees in Egypt, improved the cross-cultural work experience

Master'S Degree, Integrated Marketing

Ug, International Business Management