Lucia Fernandez Email & Phone Number

Lic. en Publicidad | Bachelor's degree in Advertising.8 years of experience.-Development and execution of strategies, plans, and digital marketing campaigns, positioning and communication campaigns, as well as collaboration in the development and execution of sales strategies, plans, and campaigns. Evaluation of metrics.-Coordination and management of Google Ads and Google Analytics campaigns, social media and outbound (email marketing). Design of blogs, websites, newsletters, and valuable content in text, graphic, and/or audiovisual formats.-Optimisation of online presence through SEO and SEM techniques.-Creation, utilisation, and study of databases for lead acquisition.-Development of brand purpose and image strategy.-B2B experience.-Support and collaboration with the internal communication of the company/organisation.-Research, sponsorship, and participation and/or presence in events, congresses, and forums for company representatives and/or institutional stands.-Management and teamwork alongside agencies and professionals in press and journalism, advertising agencies, graphic designers, community managers, market researchers, and commercial and sales agencies.-Leadership and supervision of teams, working in conjunction with different areas (sales, finance, innovation, HR).-Development of budgets and monitoring of expenses and investments.-Market studies and research for campaign execution.-Contact and follow-up on requests with external suppliers.-Knowledge of relevant tools to streamline and enhance daily tasks.-Experience as a Community Manager, content creator, and writer in digital communication.-Experience in comprehensive communication.-Direction and development of filming days for institutional videos and case studies. Direction and development of podcast recordings.Skills:*Adobe Illustrator*Adobe Photoshop*CRM (HubSpot)*Sales Navigator*Google Ads, Analytics, Display, LinkedIn Ads*Spotify, YouTube, LinkedIn, Instagram, Linktree, Evaboot, Mailup, and others.