Senior Porduct Marketing Manager/Senior Business Development Manager
Santa Clara, California, Us
Senior Product Marketing Manager 2009 – 2011Intel Architecture Group, Shanghai, ChinaTransferring Intel new netbook technology to ODM partner, supported ODM netbook system design and go-to-market. Support ODM from system definition, positioning, pricing, feature trade-off, and BOM analysis. Increased ODM technical capability with marketing program support to win on the new marketSenior Business Development Manager 2007 - 2009Intel Software and Service GroupDirected China and Asia marketing and sale activities for Intel XML software solution, with 40% WW sale volume. Built up ecosystem and marketed solution to trageted market segement, large enterprise, ISV, SI. Worked closely with engineering to provide technical support and collect market requirement to development team. Senior Product Marketing Manager 2005 - 2007Intel Software and Service GroupDefined, managed, and launch Intel network management solution with integrated SW, HW, and firmware. Generated $100+M sale and increased market shrae by deisining and packaging vertical focused embedded solution in motherboard. Managed product life cycles with significant improvement on usability, scalability, and stability through in depth research, UI and flow design, and QA improment. Defined and immplemented product roadmap, strategy, business plan, and responsible for MRD/PRD. Drived go-to-market with messaging, collaterals, launching, PR, etc.