As the Creative Director of BLACK KOI 360, Lu Gimello’s number one goal has always been to be well-rounded.In 2010, at just 26 years old, she was scouted by Grupo Salinas (Mexico City) for whom she designed and produced national print and video ad campaigns for brands such as Dell, Motorola and Nokia.Gimello also revolutionized branded digital content in Mexico by creating the first OS educational series, produced alongside Google, YouTube and Motorola Mobility, making her the youngest project leader in the company.She’s worked with clients such as Land Rover, Harley Davidson, Apple, Motorola Mobility, TV Azteca (national network), Google LATAM, and represented professional athletes such as Patrick Loliger (Olympic rower, Red Bull Athlete).Most recently, she created essential and high-priority assets for PROBEIS, the Mexican Baseball Commission Office created and overseen by the Office of the President of Mexico. She oversaw marketing efforts for the Mexican Softball Federation on their road to the Tokyo 2020 Olympics.Gimello has been scouted by McCann World Group, Edelman, Nextel, ESPN, Google and Motorola Mobility.