- Design and implement targeted content and ad campaigns on social media channels.- Track and maximize SEO, monitor and report Google Analytics, traffic insights and other KPIs.- Track and report on impact of digital and other SBF communications.- Optimize, enliven and maintain content across all digital channels.- Collaborate within Marketing and Communications team to ensure brand consistency across all public-facing digital communications.- Provide marketing support for the organization's primary events.

- Co-founded PMG, which utilizes AI and a modular video production strategy to deliver marketing solutions at an ultra-competitive price point. PMG now manages a portfolio of subscription-based clients in sectors ranging from Sports & Leisure to Beauty to Interior Design.- Lead creative marketing strategy and business development. Facilitate new client acquisition and existing client communication.- Led the rebrand of an existing film production company into PMG, focusing on high-end digital marketing video and ad management.- Executive producer of the film "Next Train Out", which premiered at the 2024 Santa Barbara International Film Festival.

I help clients identify ICPs and optimize their end-to-end workflows for seamless customer acquisition by crafting targeted strategies that nurture prospects from initial contact to conversion.

- Responsible for ensuring fundraising revenue goal for total online giving is met.- Responsible for all digital content - social, video, TV ads, other digital media- Manage website and coordinate website updates.

- Led & executed adoption of email marketing platform, EMMA, for fundraising and communications purposes.- Recruited and supervised various marketing interns and graduate student fellows.- Created a branding and software training video to serve as part of new staff/vendor onboarding.- Led the creation and cataloging of source codes to track all online giving andprocured data from Classy to optimize digital marketing strategies.

- Created, branded and wrote engaging content for all Foodbank social media, website and email collateral. - Designed, formulated and executed all email marketing campaigns in Mailchimp. - Analyzed success of each campaign using data analytics and translated trends into actionable items to drive channel optimization. - Increased e-mail open rates by 60% within the first 3 months. - Drove all online giving; raised over 100% of donation goal with 2 months left in the fiscal year 2022.

- Designed Pitch Decks used to market IP to all major studios.- Implemented tracking protocols to optimize potential client database and improve pitch strategy.

- Supported the tasting room and retail branch by providing tastings, suggestions, and experiences for guests from general to VIP.

- Worked alongside UCSB faculty to plan and direct a series of promotional videos advertising and illustrating new initiatives on campus.- Formulated digital media strategies to optimize reach and engage potential initiative participants, resulting in a doubling of applicants for the "Engaging Humanities" program.

- Worked as an intern overseeing the thousands of volunteers that make the festival run smoothly.

- Independently produced hundreds of videos/photos for a wide variety of brands, acts and venues. Clients include: the NOVO in DTLA, TEDx, Universal Music Group, the city of Ojai, UCSB and many more.

- Worked with the marketing team to develop materials for establishing brand voice, aesthetics, and design.