Job Description：1）Develop marketing communication strategy according to global marketing guidance of the products NPC/DI/Smartphone flagship model. For a deep understanding of local market, Organize the team to conduct marketing research, learn consumer needs, study on competitors and work with products team to dig out POD2）Involve with other marketing functions to lead marketing campaigns successfully to support sales3）Marketing budget allocation: Plan of about $90M per year for marketing activities4）Build and maintain the relationship with mediaPerformance：1）Plan/Execute over 30 marketing activities2）Winner of Marketing Awards: China Great Wall Golden 2013 and Effie Silver 20133）To successfully increase brand awareness (24.1↑) and preference (15.4↑)4）To make sales miracle：NPC – Market Share leaping from No.6th to No.4th, sales volume 37% increase：New category (Smartphone with zoom) - to persuade operators to place orders with 100K units because of the creative OOH5）The ONLY one Samsung marketing framework lecturer in China6）MEDICI Creative Training Course: The Best of the Best Ideas Star7）Samsung global best employees（2011/2013）

Working Experience1）Working in an E-Sales company, analyze online business by tracking click rate and orders, the new recommended website layout resulted in 15% additional sales revenue2）Working with people from all over the North America to know more about western cultureStudy Aboard1）Participate in varieties of activities and languages leaning classes organized by churches or neighborhoods, to gain languages improvement and also bring Chinese culture to them

1）Initiate HP Printer marketing communication strategy2）Execute the marketing activities 3）To increase HP brand awareness throughout China by campaigns