Lui Garcea Email & Phone Number

Vancouver, Bc, Ca

New Westminster, Bc

Design and execute creative and effective marketing strategies and communications and public relations activities, both external and internal. Oversee marketing, communications, and public relations staff, assigning duties, monitoring performance, and providing coaching where needed. Direct daily operations for the department on both the strategic and tactical levels, collaborating with the other functions of the organization to deliver on shared goals. Managed the Traffic Control Program including creating new content, coordinating quality assurance, and implementing of new initiatives. Foster strong relationships with partner organizations through constant communication to align on goals and ensure mutually beneficial arrangements. Greatly enhanced the company brand through effective strategies, driving significant media interest in the BCCSA and ensuring regular contact with target audience. Received the Construction Leadership award 2019. Organized and executed the annual BC Construction Health and Safety conference both virtually and in-person.

New Westminster, Bc

New Westminster

Providing Marketing & Communication services for The BC Construction Safety Alliance, a not-for-profit association that provides services to over 40,000 construction companies employing over 180,000 workers. We are funded by construction, plus select aggregate and ready-mixed industry who pay for us through a portion of their WorkSafeBC annual assessments. The BCCSA is governed by a Board of Directors whose members are representative of all areas of the industry: residential; road building; aggregate; ready-mixed; industrial, commercial, institutional, and heavy construction. Worker safety is our number one priority. To that end, we offer a range of services that (a) focus on injury prevention and creating or enhancing a culture of safety on construction sites; and (b) meet a diversity of needs among owners, managers, supervisors, and workers. As the primary voice for construction safety in BC, we also represent our members to all levels industry, government, and WorkSafeBC.

Vancouver

Collaborated with non-profit organizations to design and implement short- and long-term business plans that drove improved brand awareness while effectively promoting and communicating company to both internal and external stakeholders. Specific projects includeFootball BC, Brand/Marketing Consultant• Revamped the company's website layout to improve branding and functionality, as well as recommended a new content management system.• Partnered with the Executive Director to evaluate the existing brand and marketing efforts and determine the best approach to increase the organization's profile within the local community.Football BC, Event Management• Collaborated with the Board of Directors to develop and execute a large-scale event, directing all logistics for production, menu design, sales and marketing and logistics.• Led a team of volunteers, to manage set up, crowd control, VIP hosting, and extensive audio/visual production.• Sourced, secured, and leveraged various sponsorship initiatives on behalf of the organization.• Designed and produced unique and compelling marketing and collateral materials in support of the event.

Burnaby, Bc

Spearheaded all operations for communications, marketing, promotions, and customer relations for two $100M plus properties: Starlight Casino - Restaurants, Bars, Show Lounge, and Gaming and Grand Villa Casino- Restaurants, Bars, Lounge, Gaming, Hotel and Conference Centre. Created and advertised the company's largest promotions, designing high-impact marketing campaigns within allocated budget to generate additional revenue and attract new customers. Established new programs and enhanced existing initiatives to ensure partners and channel markets were motivated and focused on achieving company sales objectives. Developed and executed a comprehensive marketing plan which drove the company to surpass revenue projections by more than $2M and earn the status of "fastest growing casino in the Province" in 2010. Increased the client base by 126% while reinforcing the company's place in the market through effective and high-profile marketing initiatives. Maximized marketing dollars through the effective negotiation with point of sale and merchandise suppliers. Built positive relationships with Government regulators to help facilitate multiple initiatives, promotions & events.

Vancouver, British Columbia, Canada

Managed business development and premium seating inventory for one of the foremost Canadian sports and entertainment franchises including the Vancouver Canucks and General Motors Place. Promoted in less than nine months based on performance, and ability to leverage strategic partnerships for the marketing program.Developed a comprehensive regional sales plan outlining marketing activities to drive new and repeat sales and ensure objectives were exceeded.Championed the “Canucks for Kids Telethon” three consecutive years, offering sponsors the opportunity to promote their products and services; demonstrated the organization’s commitment to the community.Drove concepts into tangible solutions, adding value to the company’s bottom line.Worked to increase sales in both suite and sponsorship departments.