Business Consultant at clap5 - Business Elevator, supporting Small and Medium Business Italian companies in the following activities* Strategic and operational plans and related organization design for small and medium business* Digital Transformation initiatives (strategy and execution)* CRM projects for small and medium businesses* Industrial accounting models implementation* Marketing strategy and marketing projects, with focus on digital marketing* Business network development to support the designed business model and business planIndustries in which I had assignments in the last years have been* Consumer Electronics (retail)* Optical / Eyewear retail* Automotive (Long Term Car Rental / Supercar Trials)* Fashion* Consumer Goods (Food)* MediaOther Industries in which I had experiences in the previous years* IT & Technology* Consulting* Consumer Goods (Detergents)* Consumer Goods (Food)* Fabrics* Marketplace

Manager of the marketing department of IBM Italy. Responsible for the development of the marketing plan of the 8 divisions of IBM in country. Part of the international leadership team, responsible for the implementation of the new centralized model for the marketing function in Europe.In 2014 with the on top responsibility of the Market Analysis team, supporting the Italian Board of Directors in the development of the strategic initiatives.

Manager of the Marketing organization of the Small and Medium Business unit in 2010/2011 with a team of 25 professionals across Europe, then in the Digital / Tele Sales unit.Reporting to the VP Marketing Europe and to the business unit VP, responsible for the definition of resources, priorities and expected results for marketing initiatives across Europe.In 2009 Strategy & Planning Marketing Manager supporting the European board of directors during the development of the next year business plan.Member of the IBM European marketing board.

Responsible for the design and execution of the marketing activities targetting CIOs of major IBM customers in Italy

Responsible for Service Oriented Architecture technical services solutions in IBM South West Europe.

Marketing Director of the services business unit at IBM South Region, including Italy, Spain, Portugal, Greece, Turkey and Israel, responsible of the definition and execution of the business unit marketing plan.Strategy manager, working closely with the business unit general manager, helping the management team in the definition and execution of the current and next year business plan.Direct responsability on specific projects such as the talent development program.

Responsible for the preparation and management of the board meetings and for the development of the speeches of the General Manager.Supporting the international management team in the development of the next year business plan.Focal point for specific transformation projects.

Manager of the group of 35 Supply Chain Management and Procurement consultants at IBM Global Business Services.Senior consultant engaged in business transformation projects including business process redesign (consumer goods), collaborative supply chain (textile district), strategy and organization

Assigned to the Trade Marketing department as Category Manager responsible for the detergents category in 1997 and for the household cleaners category in 1998. In the following two years I had the responsibility of the collaboration projects with the retailer in the areas of electronic order management, continuous replenishment and category management, providing as well functional guidance to the customer service team.

Project manager driving transformational projects in Marketing and Sales for Lever Europe, then senior analyst in the Market Research department, responsible for sales analysis, consumer research and competitive intelligence insights