Luigi Bindi Email & Phone Number

Milan, It

Frankfurt/Main, Hessen, De

Frankfurt/Main, Hessen, De

+ Responsible for defining and implementing the digital marketing strategy of all group brands (Linde Material Handling, STILL, Baoli) and their platforms (Corporate Site and Ecommerce)+ Definition and implementation of digital marketing campaigns, using channels such as email marketing, social media (Facebook, Instagram, LinkedIn, Youtube), SEO and display advertising to achieve engagement and conversion goals, and CRM (Salesforce) and Marketing Automation (Marketo) campaigns along the customer journey to activate the buying and nurturing process+ Development of content marketing strategies to increase brand awareness and customer loyalty.+ Analysis of campaign data and results to improve ROI and customer engagement.+ Regular collaboration with different business functions (the Product Management and Sales Department) and the Network (Direct and Indirect) to monitor and ensure strategies are aligned with business objectives+ Managing the digital marketing budget and relationships with external vendors such as advertising and public relations agencies+ Identifying new digital marketing opportunities, including new channels, tactics, and technologies

Working as an external resource with a start-up focused on developing and managing B2C e-commerce platforms for selling products in different niche markets. I supported the organization both operationally and strategically in optimizing their brands' online presence through digital marketing strategies, social media management, online advertising, and engaging content creation. The goal was to improve the visibility, interaction, and engagement of target audiences on various digital platforms

It

Lainate, Lombardy, It

Responsible for designing and implementing digital marketing strategies to increase brand visibility and generate leads. Managing email marketing, social media and display advertising campaigns. Creating content to improve engagement and conversions. Using web analytics tools to monitor campaign metrics. Collaboration with sales team for lead generation and lead qualification strategies.I personally led the development of the Ecommerce platform for forklift sales by designing processes, integrating dealers, and taking care of legal and product aspects in collaboration with other departments.

Roma, Roma, It

For the client INPS (Italian Social Security) I work on:+ Management of Internet (inps.it), Internet and mobile portals and APP (Pess Office app and Inps Services app), through the analysis and the inclusion of content through CMS and manipulate HTML and CSS code+ Management of SEO activity and page analysis. Creating weekly reports with data on the pages / Popular content+ Verification of compliance with requirements for accessibility on the basis of Italian legislation+ Management of custumer care of Mobile Services APP+ Coordination Production of multimedia content through video and audio editing + Analysis of KPI and the turnout flows in order to make suggestions both for the development of new activities that strategies to support what has already been produced + Team Leader and coordinator in developing and managing digital projects: "INPS In Onda" (Web TV), Video tutorials on the digitization of services INPS, integration of Inpdap portal within inps.it. + Coordination of the "INPS in Onda Production" (Web TV), from the choice of subjects and content most relevant to the final assembly and the monitoring of feedback received.+ Tutor to personnel training INPS / ex Inpdap on Intranet CMS and Digital Communication

As a consultant, also on behalf of advertising agencies, I follow, even for foreign startups, the following activities:+ I follow the development of websites and cared for SEO optimization+ I realize SEM campaigns (Google AdWords) and social ADV (ADV Facebook) aimed at greater visibility of the brand, to generate traffic and leads to your site, the acquisition of new fans in the social pages and a greater engagement both on site on the social profile.+ I follow digital strategy starting from the collection and analysis of access and behavioral data (Google Analythics).

Latina, Italia, It

For a consulting company I managed a team consisting of two internal and three external resources, and have been involved in:+ Development of communication plans+ Design and implementation of media planning for launching promotional campaigns+ Website development and promotion of the brand online+ Creating and launching promotional campaigns ATL and BTL+ Head of a working team and the work dell'avanzamente+ Manage contacts with media agencies and supplier companies+ Responsible for the events organization and preparation of exhibition space

For a major advertising agency I played the role of senior art director, for ADV team and Graphic team, and I was involved in:+ Creating and launching promotional ATL/BTL campaigns (TV/print)+ Responsible for the events organization and preparation of exhibition space+ Responsible for contacts with supplier companiesClienti: Atac, Bulgari, Biblioteche di Roma, Comune di Roma, Esa, Fatebenefratelli, Museo Madre, Ministero dei Trasporti, Modigliani Institut Archives Légales, Nissan, Provincia di Roma, Senato, Telespazio, Palazzo delle Esposizioni, Scuderie del Quirinale.

For an advertising agency, based in UK, i played the role of art director junior and I was involved in:+ Develop communication plan + Creating and launching promotional ATL/BTL campaigns (TV/print)

Executive Master, Storytelling: Tecniche Di Branding E Marketing Narrativo

Executive Master, Digital Marketing: Social Media And Digital Communication

Univeristy Degree In : Marketing&Comunicazione Iaa (International Advertising Association), Marketing E Comunicazione