IDEXE' Retail monomarca: 190 Negozi monomarca in Italia e 40 mercato internazionale. Consulenza strategica e commerciale, sviluppo del Marchio, gestione del budget pubblicitarioBIRBA e TRYBEYOND Retail multimarca

Reporting to: ChairmanPR and commercial relationships management towards licensees of our distribution brands · Individuation of new partnership opportunities · Management of the relationships with new Licensing companies · Management of new contract negotiations · Management of contract renewal negotiations.MAIN RESULTSConsolidation of relationships with all licensees · Renewal of two multi-year contracts · Signature of two new strategic contracts for the international market with Lotto and Parah · Increase by 15% of the sales figures · Opening of the international market in 35 new countries. Portfolio of managed licences: LOTTO SPORT ITALIA, NAZARENO GABRIELLI, BASILE, COMPAGNIA DELLE INDIE, CAPUCCI, PINO SILVESTRE , EGON V. FURSTENBERG, LANCETTI, ENRICO COVERI, PARAH.

MAIN RESULTSCoordination, study and realization of the Company’s new image · Devising and coordination for the realization of the Company’s web site · Reorganization of Marketing office · Start up coordination of the of the first mono-brand shop “Compagnia delle Indie” (Forte dei Marmi) · Creation and launching of the innovative line “Pino Silvestre Hydro” · Creation and launching of the first beauty & fragrance line “LOTTO Sport Italia” · Development of a new distribution channel in the home fragrance distribution sector.MAIN RESULTSOptimization of warehouse stocks and reduction by 20% of end year value · Optimization of payment times on the average postponed by about 45 days with 75% of suppliers’ portfolio · Substantial improvement of company’s cash-flow · Management of a project to identify partners-suppliers in East European Countries

COMUNICATIONManagement and control of Media Budget · Definition of targets and communication strategies · Autonomous management of media buying activity · Advertising planning · PR management: · Choice and management of advertising agencies · Organization and coordination of events, conventions and press releases.PRODUCT Collaboration to the definition of company’s strategies · New Projects economic feasibility assessment · Marketing and Business Plan definition and editing · Project Coordinator · Definition of pricing and canalization politics · Sales budget definition COMMERCIALSupport to the strategic plan definition and of the qualitative and quantitative sales targets · Collaboration with the Sales Management to the formulation of quarterly canvass for the distribution channel.PURCHASESOffice management and coordination (about 9,5 m. euro/year) · Commercial negotiation with domestic and international suppliers in different merchandise sectors ·

Reporting to: Marketing Director and Ownership Supplying of all promotion, advertising, technical and service material · Individuation and management of the initiatives for the promotional campaigns for trade and consumers · Management of domestic conventions · Editing of documents and specific analysis for the sales area.1990 – 1995 ASSISTANT TO THE FACTORY MANAGERReporting to: Factory Manager and Ownership Management of in-house and outside contractors’ production · Management of stocks of all promotion and advertising material for sell-in and sell-out · Graphic realization of monthly house organ · ISO certification project.MAIN RESULTSStock out elimination of all technical and promo-advertising material · Optimization and improvement of communication with sales force and trade · Active and advantageous collaboration to the Company’s certification · Realization and coordination of some successful promotional seasonal campaigns.